Learn how Hershey utilizes mobile to support charitable causes, as well as to support their supply chain and business results and to drive their corporate mission.
Greg Warren, Vice President, Creative Marketing, Walmart U.S., discussed how Walmart is leveraging mobile to engage, provide useful tools, and offer mobile commerce to their consumers through a continuous channel experience.
Industry experts provided details on the benefits of a collaborative and integrated auditing approach.
Stew Atkinson, Vice President, Global Brand Building Purchases at Procter & Gamble, speaks candidly at the ANA Advertising Financial Management Conference about how agencies help them grow and offset costs.
Watch Jeff Brooks, Co-Chief Executive Officer, Euro RSCG New York, and Colin Westcott-Pitt, Vice President of Marketing, Heineken USA, Inc., at the ANA 2011 Brand Conference presented by The New York Times.
Watch Lisa Gavales, Executive Vice President and Chief Marketing Officer, EXPRESS, speaking at the ANA Brand Conference presented by The New York Times.
Watch James H. Davidson, Chair, Public Policy Group, Polsinelli Shughart PC, discuss the macroeconomic model for advertising that details what advertising spending brings into the American economy.
Watch Rebecca Tushnet, Professor of Law, Georgetown University Law Center, discuss with a panel of international legal experts their judgments regarding social media, privacy law, and their past experiences with online privacy infringement.
Watch Bryant Godfrey, Regulatory Counsel, Division of Drug Marketing, Advertising and Communications, Food and Drug Administration discuss what is called a “risk-based” approach to enforcing the FDA’s regulatory policies.
Watch Edith Ramirez, Commissioner, Federal Trade Commission, discuss the rights of the modern consumer and the FTC’s stance on payments to online advertisers and endorsers.
Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.
Watch Robert E. Cooper, Jr., Attorney General, State of Tennessee, discuss what the basis of consumer protection is and the necessity of providing the consumer with the power to choose the way he or she is marketed to.
Watch this very candid and enlightening account of a personal advertising campaign by Wallace B. Jefferson, Chief Justice, Supreme Court of Texas for his keynote address at the Advertising Law & Public Policy Conference.
David Lubars is chairman and chief creative officer of BBDO North America. Here, Lubars speaks to the current framework of offerings television advertisers have at their fingertips.
Best Buy’s executive vice president and chief marketing officer Barry Judge provides the overall vision for the enterprise. Judge discusses understanding female customers and how he strategically measures advertising ROI for the company.
Bob Liodice, president and CEO of the ANA, discusses the endorsement of the Ad-ID digital advertising asset coding system as the industry standard for implementing file-based workflows across the entire marketing supply chain.
Al Gore was the 45th vice president of the United States and is currently the chairman of Current TV. Mr. Gore discusses accepting change in television advertising, audience measurement, and embracing marketer innovation.
David Stern, the NBA’s fourth commissioner, has enjoyed a fifteen-fold increase in revenues and massively expanded television exposure under his watch. In this interview with ESPN’s Hannah Storm, Mr. Stern discusses the player’s union and international expansion.
Sharon Hartley, EVP U.S. marketing and sales at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.