Public Video

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Onsite Insight: Ralph Santana

Ralph Santana, Senior Vice President and Chief Marketing Officer of Samsung Electronics North America at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.

Mars Chocolate: 10 Tips for Driving Innovation and Creativity

Deborah Sandler, chief consumer officer, Mars Chocolate, N.A., provided her top ten tips for driving innovation and creativity.

Onsite Insight: 3M (Part 1)

Mauro Porcini, Head of Global Design, 3M Company at the 2011 Creativity Conference.

Onsite Insight: 3M (Part 2)

Mauro Porcini, Head of Global Design, 3M Company at the 2011 Creativity Conference.

Onsite Insight: DreamWorks

Susan Spencer, Head of National Promotions and Marketing Services, DreamWorks Animation at the 2011 Creativity Conference.

Onsite Insight: Mars (Part 1)

Debra Sandler, Chief Consumer Officer, Mars Chocolate, N.A. at the 2011 Creativity Conference.

Onsite Insight: Mars (Part 2)

Debra Sandler, Chief Consumer Officer, Mars Chocolate, N.A. at the 2011 Creativity Conference.

Onsite Insight: Mars (Part 3)

Debra Sandler, Chief Consumer Officer, Mars Chocolate, N.A. at the 2011 Creativity Conference.

Onsite Insight: Wieden + Kennedy (Part 1)

Mark Fitzloff, Executive Creative Director, Portland, Wieden + Kennedy at the 2011 Creativity Conference.

Onsite Insight: Wieden + Kennedy (Part 2)

Mark Fitzloff, Executive Creative Director, Portland, Wieden + Kennedy at the 2011 Creativity Conference.

Seattle’s Best Coffee Gets Creative with Social Media

Robson Grieve, president, Creature; Tom Yorton, chief executive officer, Second City Communications, Inc.; and a team of improv actors demonstrated how Seattle’s Best Coffee used a 24-hour live comedy show to introduce a new product line and build its Facebook community.

A Brand Executive’s Perspective: Commitment to Multicultural Marketing

Tom Joyner, host, the Tom Joyner Morning Show, and founder of the Tom Joyner Foundation, led a panel discussion with a group of brand executives to address their expectations for multicultural marketing and how they are developing their brands to market their products and services through culturally targeted campaigns within the overall brand.

CARA video

CARA video

Farmers Insurance: Brand Building and Emotional Connections

Luisa Acosta-Franco, vice president of multicultural marketing, Farmers Insurance Group, Inc., discussed aligning core consumer values with business objectives to create a break-through marketing program. Farmers Insurance spokesman Edward James Olmos joined Acosta-Franco for the question and answer segment of the presentation.

Google: How to Connect with the Digital Latino at the ZMOT

Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.

Onsite Insight: American Airlines

Michael Juarez, Diversity Specialist, American Airlines, Inc. at the 2011 Multicultural Marketing & Diversity Conference

Onsite Insight: Edward J. Olmos

Edward J. Olmos at the 2011 Multicultural Marketing & Diversity Conference

Onsite Insight: Farmer's Insurance

Luisa Acosta-Franco, Vice President, Multicultural Marketing, Farmers Insurance Group, Inc. at the 2011 Multicultural Marketing & Diversity Conference

Onsite Insight: Google

Mark López, Head, U.S. Hispanic Audience and Pan Regional U.S. Sales, Google Inc. at the 2011 Multicultural Marketing & Diversity Conference

Onsite Insight: MillerCoors LLC

Alpesh Patel, Vice President, Multicultural Marketing, MillerCoors LLC at the 2011 Multicultural Marketing & Diversity Conference.

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