Spotlight

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ANA Spotlight Highlights: Direct Mail

Various statistics highlight the success of direct marketing. Also, discover four tips for marketers who are using augmented reality.

Direct Mail Has Pull

Direct mail is a cost effective lead generation tactic. It also has relevance with millennials. Finding ways that allow them to interact with their mail and magazines using a smartphone or tablet will be key in keeping direct mail relevant to this generation.

Holiday Bonanza

If you think only cutting-edge companies are using technology enabled mail, you might be surprised to learn that organizations as conservative as the USPS have been testing outside of their traditional marketing.

Targeted Marketing Is Smart Marketing

Direct mail is not going away, and marketers should take notice. Direct mail done well that is sent to a highly targeted list of qualified prospects is smart marketing.

The Evolution of Direct Mail

Technology can strengthen mail’s message. Advances like augmented reality, QR codes, PURLs, and digital watermarks have taken catalogs to another level.

What’s New at USPS in 2014?

Gary Reblin, VP of new products and innovation at the U.S. Postal Service, shares his award winning efforts with digital and what’s in store for mailers in 2014.

Capitalizing on Shifting TV Ad Dollars to Digital Video

Despite growth in digital video advertising, media planners still struggle to understand where and how to manage their overall media mix to optimize their media spend. Groundbreaking shareshift analysis establishes new best practices.

Capturing Millennials’ Attention

Much attention has been given to millennials due to their adoption of various media devices in their daily activities and their distinct media consumption patterns. Make a splash with this on-the-go demographic.

Game Changer

Online video is taking content marketing by storm. An recent survey found that 31 percent of brands planned on shifting ad dollars away from broadcast video and into online video.

Is Tablet the Ultimate Video Viewing Device?

Seemingly almost overnight, the tablet has become the standard for media consumption. Boost engagement with a multiscreen audience.

Optimizing Video Advertising for the Digital Screen

The reality in the marketplace is that most advertisers do not have the time and budget to create web original content. Learn how to make the most out of repurposed TV creative.

Q&A with Paul Neto

Paul Neto, director of research and technical marketing at YuMe, discusses big data's role in advertising research, the shift of marketing dollars from TV to online, and the myths of cross-platform advertising.

10 Critical Components of a Great Customer Journey Map

Experts agree that by executing these 10 key actions, marketers can achieve a customer journey map that unites a company behind a consumer-focused approach.

Mapping the Customer Journey

Marketing executives are asking one fundamental question: What’s it like to be one of our customers? Embracing customer experience management is the way to move forward.

The Next Frontier

Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.

Experiences That Keep Them Coming Back for More

Although consumers sign up for many loyalty programs, chances are they find the communications they receive irrelevant. Learn three strategies for effective loyalty practices.

Get Personal

Discover how brands including Jaguar and IBM are working to win over customers through experience using social and mobile technology.

It Takes Discipline

Author Kerry Bodine presents six disciplines marketers should master to see customer experience drive profits.

Keep It Nimble

Experience-driven communications require new agency/client collaboration. In order to succeed in today’s multichannel world, agencies must act as the anti-corporation in the relationship.

Put Data to Work

Decision Sciences makes it simple to design new experiences laying the foundation for creativity and providing the connective tissue that makes the whole experience greater than a sum of tactics.

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