This report is based on questions posed by ANA members. It covers the following key topics: agency relations, brand building, marketing organization, digital marketing, and marketing technology.
This collection of data charts represents findings from the ANA's 2011 Q1 Member Benchmarking survey. Fifty-five percent of respondents said that they "Usually" or "Sometimes" measure how well their brand is doing in engaging in a transparent dialogue with their customers.
The ANA has surveyed members for the fourth time on their practices in compensation of digital marketing agencies. The survey explores the number of digital agencies used, reasons for changing compensation agreements, and how fees are established for those using fee-based compensation.
This collection of data charts represents findings from the 5th edition of the ANA’s Recession survey. The survey finds that while 77% of marketers report that they continue to be challenged to reduce spending across their marketing and advertising efforts, that percentage has fallen from previous surveys on the topic.
For the fifth time, ANA has surveyed it members to determine how marketing and advertising budgets are being affected by economic conditions. In this latest edition of the Recession survey, 77% of marketers report that they continue to be challenged to reduce spending across their marketing and advertising efforts, representing a decrease from previous surveys on the topic.
This Key Findings Report includes highlights of an ANA survey designed to better understand how newer media platforms are being used to reach multicultural consumers. The survey finds that the majority of respondents are increasing spending on multicultural media overall, and more specifically newer media platforms, to reach multicultural customers—56% of respondents in both cases.
This Key Findings Report includes highlights of an ANA/MMA study on mobile marketing. The survey finds that 88% of marketers are using or planning to use mobile marketing in 2011.
This report is based on questions posed by ANA members. It covers the following key topics: agency compensation, brand building, digital marketing, marketing financial management and procurement, and marketing organization.
This ANA survey finds that while marketers believe ads should focus evenly on rational/functional and emotional benefits, in reality brands focus more heavily on rational/functional benefits. The survey also explores the areas that constitute an emotional connection with a brand.
AN ANA survey finds that the vast majority of client-side marketers (88%) say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59% vs. 2010, according to the survey of 97 marketers, done in partnership with the MMA (Mobile Marketing Association). The survey also explores the benefits and barriers of mobile marketing and the ways in which brands are managing their mobile marketing activities.
This Key Findings Report is based on the top issues identified by senior marketers. The top three issues going into 2011 are marketing accountability, building strong brands, and integrated marketing communications.
An ANA survey finds that more than half of marketers are increasing investments in newer media platforms to reach multicultural consumers. Brands are using a variety of newer media tools to reach these consumers including their own websites, online ads on third-party websites, search engine marketing, and email marketing. These tools are used primarily for brand building and demand generation.
This report is based on questions posed by ANA members. It covers the following key topics: agency compensation, agency relations, digital marketing, marketing organization, media, and procurement.
This Key Findings Report provides highlights of an ANA study of the relationship between procurement, marketing, and agencies.
This Key Findings Report provides highlights of the ANA's triennial Trends in Agency Compensation Survey, which is the industry's preeminent and comprehensive look at methods of compensation, the use of performance incentives, and the management of agency compensation.
This landmark study highlights the sales activity and the jobs created in the United States that are stimulated by advertising.
This Research Report explores how brands are measuring their sponsorship and event marketing activities. The survey findings reveal that virtually all firms utilizing sponsorship programs attempt to measure the returns from these initiatives at least some of the time. However, only 42% have a standardized process for measuring these returns.
This report is based on questions posed by ANA members. It covers the following key topics: agency relations, marketing organization, procurement, production management, and multicultural marketing.
This report is based on questions posed by ANA members. It covers the following key topics: advertising financial management, production management, agency relations, brand management, digital marketing, senior marketers think tank, and sponsorship and event marketing.
An ANA survey of three constituencies—procurement/sourcing professionals, marketing/marketing services professionals, and agency professionals—finds large gaps in several areas, including how procurement defines value, whether procurement views marketing as an expense or an investment, and how well procurement works with marketing and agencies.