Video/Webinars
Onsite Insight: Pete Blackshaw - Nestlés Social Media Engagement & Feedback
Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and Nestlés social media engagement and feedback.
Onsite Insight: Sally Lee - Traditional Print & The Digital/Social Realm
Ellen Stone, Editorial Director of Ladies' Home Journal and SVP at Meredith Corporation, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how to combine traditional media and the social media realm.
Onsite Insight: Ellen Stone - Bravo's Authentic Social Media
Ellen Stone, Senior Vice President, Marketing at Bravo, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how important it is to be completely authentic using social media.
Onsite Insight: Gretchen Christine Rossi - Connecting with Fans / Focus Groups & Social Media
Ellen Stone, of The Real Housewives of Orange County, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how to use social media to connect with fans, and using them for focus groups.
Onsite Insight: Mike Kelly - Interacting with Consumers & Fans
Michael Kelly, Consumer Communications Manager of American Licorice at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and interacting with consumers and fans.
Onsite Insight: Pete Blackshaw - Product Engagement & Nestlé's Social Media
Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about product engagement & Nestlé's social media.
Onsite Insight: Sally Lee - Milestones of Publishing / Marketing Insights
Ellen Stone, Editorial Director of Ladies' Home Journal and SVP at Meredith Corporation, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, outlining the milestones of traditional publishing, and using those marketing insights to apply to the social media realm.
Lessons from the Road: Intel Applying Neuroscience-Based Research
David Ginsberg, director, insights and market research, Intel Corporation, discussed how Intel has been deploying various approaches to understanding unconscious-based consumer insights for the past two years.
The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community
Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.
Bolthouse Farms: How Baby Carrots Became the New Junk Food
Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.
Chili's: Creating Social Media Engagement
Christopher Kopenec, digital marketing manager, Chili’s Grill & Bar, discussed how Chili’s has developed highly effective social media strategies and campaign executions to grow their fan base and increase brand exposure.
View and Do: A New Framework for Integrated Marketing
Tom Cunniff, chair of the ANA's Digital Marketing Committee, presented a new framework for evaluating paid, owned, and earned media and creating integrated marketing programs that work.
CMO Conversation with Lisa Baird from the United States Olympic Committee (USOC)
In this webinar, Gary Elliott, former VP, Hewlett Packard, had an in-depth conversation with Lisa Baird, CMO, USOC.
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
State Tax Incentives for Commercial Production: Found Money for Advertisers
Mike G. Rose, chairman and CEO, Ease Commercial Services, John Lick, executive producer, broadcast, Target, Valerie Light, sourcing process leader, broadcast production manager for television and radio, Verizon Communications, and Shelley Landgraf, owner/founder, The Landgraf Consulting Group, outlined principles and process for marketers interested in taking advantage of the potential tax savings offered by states trying to lure the production of commercials to their area of the country.
Sharpie: From Commodity to Community
Ryan Rouse, director of marketing, Sharpie, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Columbia Records: Music Goes Social
Elliot Lum, vice president, Columbia Records, discussed how Columbia Records is moving their innovation agenda forward through pursuing new entrepreneurial activities.
The Roadmap to Becoming a Data-Driven Brand
Perianne Grignon, SVP chief marketing officer, [x+1], and David Skinner, SVP Corporate Development, [x+1] discussed how some of the largest brand marketers are using data management platforms (DMP) to maximize campaign performance and ROI.
Walmart Forges a Deeper Connection with Moms by Championing the "Everyday"
Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s "The Mom Complex" as they sought a means to provide moms with a way to save money through better utility.
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
