In this book, marketers can find best practices for optimizing a client/agency relationship and a broad range of possible improvement actions for both advertisers and agencies.
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
Nov 30, -0001
Agency Audits: How to Achieve Success
Nov 30, -0001
Agency Compensation: An ANA Guidebook, 3rd edition
Nov 30, -0001
Please Be Ad-Vised: An ANA Legal Reference Guide for the Advertising Executive
Nov 30, -0001
Trends in Agency Compensation, 15th edition
Nov 30, -0001
Evaluating Agency Performance
Nov 30, -0001
Guidelines for Advertiser/Agency Contracts
Just looking? Browse by key topics.
