Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 277 document(s).

  • Unleashing Strategic Potential for Mid-Level Agencies

    Industry Insights   March 13, 2024  

    One of the key challenges faced by mid-level agencies is the high-cost threshold to run brand awareness or brand lift studies that often prevent smaller players from participating competitively. Coupled with the lack of respondents, agencies are being compelled to cut their budgets. But the game is far from over. To overcome these hurdles, agencies need to cultivate a keen edge, leaning on innovation.

    view
  • A CMO’s Agency Wake-Up Call

    Knowledge Partners   March 6, 2024  

    This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts.

    view
  • This is How You Leverage PR to Supercharge Marketing

    Podcast Clips   February 14, 2024  

    M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.

    view
  • Lessons to Maximize Your Agency and Partner Relationship

    Event Recaps   February 13, 2024  

    Borrowing from lessons he learned while on the agency side, Acadia’s Jared Belsky shared key questions client-side marketers can ask and important steps they can take to make both the RFP and the pitch process more fruitful.

    view
  • WPP Merger Reflects Larger Trends Gripping the Ad Industry

    B2C   February 2, 2024  

    WPP merged VMLY&R and Wunderman Thompson to meet a market need, according to Jon Cook, global CEO of VML. Cook talks about what sparked the mega merger, the logic behind the agency's new name, and whether the ad industry is in for more consolidation.

    view
  • Be the Partner Your Agency Needs

    Event Recaps   February 1, 2024  

    At a February 2024 meeting of the ANA’s Agency Relations Committee, author, inspiration expert, and veteran marketer Michael Fanuele offered his audience advice for inspiring their agency partners.

    view
  • How Marketing Can Align with the Business and Achieve Impressive Results

    Conference Session Videos   January 23, 2024  

    In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

    view
  • How Marketing Can Align with the Business and Achieve Impressive Results

    Event Recaps   January 23, 2024  

    Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

    view
  • Firing Your Agency Checklist

    Tools   January 22, 2024  

    Use this checklist to help you take a systematic approach to firing your agency.

    view
  • Firing Your Agency Cheat Sheet

    Tools   January 22, 2024  

    Use this cheat sheet to learn about best practices for firing your agency and how to overcome common pitfalls.

    view
  • Firing Your Agency Quick Win Package

    Quick Wins   January 22, 2024  

    ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.

    view
  • Agency Transition Assets Acquisition Database

    Tools   January 11, 2024  

    Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.

    view
  • Agency Management Framework

    Tools   January 11, 2024  

    Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.

    view
  • Agency Management Training Course

    Tools   January 11, 2024  

    This course has 5 video modules that will help you develop a streamlined approach to agency selection, management and evaluation.

    view
  • Evaluating Agency Performance

    Tools   January 7, 2024  

    A guide to help you evaluate the performance and alignment of agencies with your company.

    view
  • Seven Tips for Giving Agencies Feedback

    Training Takeaways   January 2, 2024  

    Advertising legend Jane Maas shared seven tips for providing agencies with feedback on their work.

    view
  • 10 Tips for Great Creative Briefs

    Training Takeaways   January 2, 2024  

    Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.

    view
  • Eight Elements of a Successful Agency Brief

    Training Takeaways   January 2, 2024  

    Learn eight simple elements, which, if included in your next brief, can unlock the full potential that your agency has to offer.

    view
  • Ad Agency Agreement Template

    Tools   January 1, 2024  

    A template for documenting the terms and conditions of your agreement with an ad agency.

    view
  • Creative Brief Template

    Tools   January 1, 2024  

    A template to communicate with your agency the strategic direction for creative development.

    view