Agency Relations
Marketing Financial Management and Procurement: Challenges and Best Practices
This Insight Brief looks at ways to improve the marketing-finance connection and how to achieve advertising excellence through procurement. ANA survey results are shared, as well as a case study from Kraft.
How to Foster Creativity and Innovation
Ted Royer, executive creative director, Droga5, discussed the work Droga5 has done with Puma and Prudential in this presentation.
Guidelines for Agency Search
Eve Reiter, vice president, Marketing Category Management and Agency Relations, American Express Company, and chair of the ANA Agency Relations Committee, discussed best practices that can help marketers, their procurement teams, and agencies go through an effective search and selection process to create better working relationships.
Guidelines for Agency Search
Eve Reiter, vice president, Marketing Category Management and Agency Relations, American Express Company, and chair of the ANA Agency Relations Committee, discussed best practices that can help marketers, their procurement teams, and agencies go through an effective search and selection process to create better working relationships.
Johnson & Johnson's Agency Holding Company Model
Tara Ennis, marketing procurement director, Johnson & Johnson, and Mark O'Brien, president, North America, DDB Worldwide, discussed Johnson & Johnson’s unique holding company model with Omnicom called Constellation.
New Agency Model: Media Company as Agency
Meredith, one of the nation’s leading media companies, has transformed itself into a player on Madison Avenue with Meredith Xcelerated Marketing. Keith Sedlak, chief marketing officer, Meredith Xcelerated Marketing, shared the thinking and strategy behind this new agency model.
New Agency Model: Media Company as Agency
Meredith, one of the nation’s leading media companies, has transformed itself into a player on Madison Avenue with Meredith Xcelerated Marketing. Keith Sedlak, chief marketing officer, Meredith Xcelerated Marketing, shared the thinking and strategy behind this new agency model.
WellPoint: Applying Principles of Social Media to Agency Selection and Enhancing the Marketing/Procurement Process
WellPoint successfully broke down the barrier between procurement and marketing in the company’s search for its first social media agency of record.
WellPoint: Applying Principles of Social Media to Agency Selection and Enhancing the Marketing/Procurement Process
WellPoint successfully broke down the barrier between procurement and marketing in the company’s search for its first social media agency of record.
Even Dummies Can Do Agency Evaluation
Ken Lloyd, author, "Performance Appraisals & Phrases for Dummies," and Richard Benyon, chief executive officer, Decideware, discussed how to conduct a successful agency evaluation.
Even Dummies Can Do Agency Evaluation
Ken Lloyd, author, "Performance Appraisals & Phrases for Dummies," and Richard Benyon, chief executive officer, Decideware, discussed how to conduct a successful agency evaluation.
How Wieden + Kennedy Fosters Creativity and Innovation
Mark Fitzloff, executive creative director, discussed the three factors unique to Wieden + Kennedy that have enabled creative success across a diverse portfolio of clients.
Love Your Shark: How Client Procurement Can Collaborate with Agencies for Success
Carrie Miller, marketing commodity manager at Intel, and Bill Boris-Schacter, EVP operations and client finance at Jack Morton Worldwide, discuss how procurement can partner with agencies to not only lower costs but strengthen the agency relationship to increase the impact of marketing.
Love Your Shark: How Client Procurement Can Collaborate with Agencies for Success
Carrie Miller, marketing commodity manager at Intel, and Bill Boris-Schacter, EVP operations and client finance at Jack Morton Worldwide, discuss how procurement can partner with agencies to not only lower costs but strengthen the agency relationship to increase the impact of marketing.
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q3 Member Benchmarking survey. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Research Report: Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Walmart Forges a Deeper Connection with Moms by Championing the ‘Everyday’
Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s ‘The Mom Complex’ as they sought a means to provide moms with a way to save money through better utility.
Guidelines for Agency Search
Bill Duggan, group EVP, ANA, and Leo Tighe, group marketing manager, central marketing, Intuit, discussed the “ANA/4A’s Guidelines for Agency Search” white paper and offered their own insights on agency search best practices.
Guidelines for Agency Search
Bill Duggan, group EVP, ANA, and Leo Tighe, group marketing manager, central marketing, Intuit, discussed the “ANA/4A’s Guidelines for Agency Search” white paper and offered their own insights on agency search best practices.
Panel of Digital Agency Experts
Bill Duggan, group executive vice president, ANA, moderated a discussion of digital agency experts that included Keith Johnston, head of digital, Butler, Shine, Stern & Partners; Adam Kleinberg, chief executive officer, Traction; and Jason Tarantino, group planning director, San Francisco, R/GA.
