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Unleashing Strategic Potential for Mid-Level Agencies
Industry Insights March 13, 2024One of the key challenges faced by mid-level agencies is the high-cost threshold to run brand awareness or brand lift studies that often prevent smaller players from participating competitively. Coupled with the lack of respondents, agencies are being compelled to cut their budgets. But the game is far from over. To overcome these hurdles, agencies need to cultivate a keen edge, leaning on innovation.
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A CMO’s Agency Wake-Up Call
Knowledge Partners March 6, 2024This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts.
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This is How You Leverage PR to Supercharge Marketing
Podcast Clips February 14, 2024M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.
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Lessons to Maximize Your Agency and Partner Relationship
Event Recaps February 13, 2024Borrowing from lessons he learned while on the agency side, Acadia’s Jared Belsky shared key questions client-side marketers can ask and important steps they can take to make both the RFP and the pitch process more fruitful.
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WPP Merger Reflects Larger Trends Gripping the Ad Industry
B2C February 2, 2024WPP merged VMLY&R and Wunderman Thompson to meet a market need, according to Jon Cook, global CEO of VML. Cook talks about what sparked the mega merger, the logic behind the agency's new name, and whether the ad industry is in for more consolidation.
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Be the Partner Your Agency Needs
Event Recaps February 1, 2024At a February 2024 meeting of the ANA’s Agency Relations Committee, author, inspiration expert, and veteran marketer Michael Fanuele offered his audience advice for inspiring their agency partners.
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How Marketing Can Align with the Business and Achieve Impressive Results
Conference Session Videos January 23, 2024In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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How Marketing Can Align with the Business and Achieve Impressive Results
Event Recaps January 23, 2024Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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Firing Your Agency Checklist
Tools January 22, 2024Use this checklist to help you take a systematic approach to firing your agency.
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Firing Your Agency Cheat Sheet
Tools January 22, 2024Use this cheat sheet to learn about best practices for firing your agency and how to overcome common pitfalls.
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Firing Your Agency Quick Win Package
Quick Wins January 22, 2024ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.
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Agency Transition Assets Acquisition Database
Tools January 11, 2024Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.
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Agency Management Framework
Tools January 11, 2024Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.
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Agency Management Training Course
Tools January 11, 2024This course has 5 video modules that will help you develop a streamlined approach to agency selection, management and evaluation.
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Evaluating Agency Performance
Tools January 7, 2024A guide to help you evaluate the performance and alignment of agencies with your company.
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Seven Tips for Giving Agencies Feedback
Training Takeaways January 2, 2024Advertising legend Jane Maas shared seven tips for providing agencies with feedback on their work.
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10 Tips for Great Creative Briefs
Training Takeaways January 2, 2024Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.
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Eight Elements of a Successful Agency Brief
Training Takeaways January 2, 2024Learn eight simple elements, which, if included in your next brief, can unlock the full potential that your agency has to offer.
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Ad Agency Agreement Template
Tools January 1, 2024A template for documenting the terms and conditions of your agreement with an ad agency.
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Creative Brief Template
Tools January 1, 2024A template to communicate with your agency the strategic direction for creative development.
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