Agency Relations

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Lufthansa: Building a Global Brand with Local Relevance

Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.

Lufthansa: Building a Global Brand with Local Relevance

In this presentation, Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.

Winning at New Business: The Results of Asia Pacific’s Agency Reviews in 2013

This white paper from marketing consultancy R3 is designed to give marketers and their agencies some insight into the overall climate of total agency new business in Asia Pacific.

Demystifying Programmatic Buying

Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.

Demystifying Programmatic Buying

In this presentation, Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.

Assignment Brief Template

A template to communicate with your agency the strategic direction for creative development.

A Smarter Planet and the Coming of Age of a Whole New Generation of Intelligent Systems and Technology

IBM and Ogilvy shared examples as to how their companies have retained an effective partnership spanning more than 20 years.

Mirror, Mirror, on the Wall, Who Is the Best Agency of Them All?

Avi Dan, founder and CEO of Avidan Strategies LLC, discussed which qualities make a great agency and which ones were on the radar of top CMOs.

Mirror, Mirror, on the Wall, Who Is the Best Agency of Them All?

In this presentation, Avi Dan, founder and CEO of Avidan Strategies LLC, discussed which qualities make a great agency and which ones were on the radar of top CMOs.

Maximizing Video Production Spend: Influencers and Crowdsourcing

Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Maximizing Video Production Spend: Influencers and Crowdsourcing

In this presentation, Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

TV/Digital Post-Production and Ad Distribution: 2014 Industry Outlook

In this presentation, John Lipuma, CEO of PostAds Group, discussed how many of the newly formed advertising entities could affect the marketing landscape in 2014.

TV/Digital Post-Production and Ad Distribution: 2014 Industry Outlook

John Lipuma, CEO of PostAds Group, discussed how many of the newly formed advertising entities could affect the marketing landscape in 2014.

Agencies: +3.1% Organic Growth Year for 2013 Sets Stage for Better 2014

Pivotal's review of 4Q13 and FY2013 trends among the largest diversified agency holding companies highlight a group of companies that grew at only a slightly slower pace than did global media owners, accelerating in relative terms while global media owners saw a slowdown during 2013.

Honda’s Comeback Story

Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

In this presentation, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

A Deep Dive into the Future of Mobile Location Intelligence

Gayle Meyers, founder and managing partner of Digital Media Review’s Industry Index, took a deep dive into the location data technologies that are powering the latest mobile advertising revolution.

A Deep Dive into the Future of Mobile Location Intelligence

In this presentation, Gayle Meyers, founder and managing partner of Digital Media Review’s Industry Index, took a deep dive into the location data technologies that are powering the latest mobile advertising revolution.

ANA Committee Leadership Initiatives

This report covers findings from various ANA Committee Leadership Initiatives.

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