Agency Relations
Research Report: 2013 ANA Q1 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
PowerPresentation: 2013 Trends in Agency Compensation Survey, 16th Edition
This collection of data charts represents findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objective of this survey was to gain critical insights into agency compensation trends and practices and to be a resource for marketers as to the most current compensation trend information.
Driving Efficiency and Cost Savings Through Corporate Trade
Bill Duggan, group executive vice president at ANA, moderated a discussion between Active International and its clients about the basics of corporate trade, and best practices on how to make it work for your company.
Miles Nadal: Perspective from an Agency Holding Company Leader
Miles Nadal, chairman and CEO of MDC Partners, sat down with Bob Liodice, president and CEO of ANA, to discuss changes to the industry and how MDC is driving optimum collaboration between its agencies and client procurement.
SCAN International/Joanne Davis Consulting: Quality of Clients Survey Findings 2012/13
In this report SCAN International and Joanne Davis Consulting provide findings from their 2012/13 survey of 293 agency leaders on the quality of their clients.
The Art and Science of Agency Partner Management
Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.
The Art and Science of Agency Partner Management
Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.
PowerPresentation: 2013 ANA Q1 Member Benchmarking Survey
This collection of data charts represents findings from the 2013 ANA Q1 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing financial management and procurement, agency relations (governance), and media (in-house media buying and planning and radio).
The Journey to Integrated Agency Lifecycle Management Through Agency Evaluation and Scope-of-Work
Richard Benyon, CEO of Decideware, Yoandra Mordan, finance manager at Johnson & Johnson Global Marketing Group, and Stuart Sueltman, associate director, agencies procurement at Johnson & Johnson Group of Consumer Companies, discussed how evaluation and scope of work processes can be used to leverage better agency relationships.
The Journey to Integrated Agency Lifecycle Management Through Agency Evaluation and Scope-of-Work
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
The Journey to Integrated Agency Lifecycle Management Through Agency Evaluation and Scope-of-Work
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
Logitech Agency Relations Case Study
Ricardo Quintero, senior global brand manager at Logitech, and Jason Reigel, senior marketing procurement manager at Logitech, discussed how Logitech produces creative videos in a structured environment, and shared a webcam campaign case study.
Logitech Agency Relations Case Study
Ricardo Quintero, senior global brand manager at Logitech, and Jason Reigel, senior marketing procurement manager at Logitech, discussed how Logitech produces creative videos in a structured environment, and shared a webcam campaign case study.
Madam: New Approach to Agency Search Consultancy Model
Michael Lee, former executive creative director at Euro RSCG and founder of Madam; Don Hogle, former managing director and senior strategist at Euro RSCG and consultant at Madam; and Becky Saeger, marketing strategist and advisor and former chief marketing officer at Charles Schwab, shared a new and unconventional approach to agency searches that minimizes the major pain points of expense, process, and time that typically occur in agency searches with the elimination of the RFI process.
Madam: New Approach to Agency Search Consultancy Model
Michael Lee, former executive creative director at Euro RSCG and founder of Madam; Don Hogle, former managing director and senior strategist at Euro RSCG and consultant at Madam; and Becky Saeger, marketing strategist and advisor and former chief marketing officer at Charles Schwab, shared a new and unconventional approach to agency searches that minimizes the major pain points of expense, process, and time that typically occur in agency searches with the elimination of the RFI process.
The Martin Agency: Bridging the Legal Communication Gap
Christine Branin, senior vice president, talent and traffic at The Martin Agency, and Michael Plaut, vice president, assistant general counsel, director of advertising legal services at Interpublic Group, provided examples of what not to do in order to avoid legal trouble, and discussed The Martin Agency’s efforts to bridge the legal education and communication gap through creativity.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
The 2013 RSW/AgencySearch Agency-Marketer Business Report
In this report RSW/AgencySearch shares survey results from marketer and agency respondents on issues related to agency selection criteria, the importance of agency specialization, and the impact of digital agencies.
Agency Economic Forecast
Brian Wieser, senior research analyst at Pivotal Research Group, shared Pivotal’s perspective on trends influencing agencies, along with an update on four of the leading agency holding companies.
