Mobile Marketing

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PowerPresentation: 2014 Social Media Engagement Survey

This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.

iHealth: How Consumers Are Using Tech to Stay Healthy

It’s no secret that technology has taken over nearly every aspect of our lives: We live on our smartphones, read books on e-readers, share deep thoughts on Twitter, broadcast snapshots across Instagram and plan projects on Pinterest. But tech is also increasingly starting to catch on with today’s health-conscious consumers.

A Look at Connected Banking Consumers

While the general premise of banking hasn’t changed much over time, the ways people manage their money are changing with the times. Digital, for example, is becoming a major avenue for many, and research shows that many Americans actually prefer to handle their banking away from branches and tellers.

Stand Out in the Digital Evolution

When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand?

PowerPresentation: 2013 ANA 2014-2015 Marketing Budgets Survey

This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Research Report: 2013 ANA 2014-2015 Marketing Budgets Survey

This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

A Segmented Look at Consumer Banking Preferences

Modern marketers know that the best way to engage with consumers is through tailored and personal messaging strategies rather than broad-based one-size-fits-all approaches. To do so, marketers should make a concerted effort to identify customers before trying to reach them.

Smartphone Shopping with Apps? Not so Much

Shopping apps still don’t appear to be mainstream in terms of usage. A new, wide ranging, nationwide study now confirms that high app shopping activity is not yet happening.

Beacons: Getting Beyond the Buzz

Beacons are this year’s It Girl when it comes to retail technology. The Bluetooth low-energy-based system that lets smartphones interact with sensors placed in physical locations is generating ample buzz and blue-sky predictions about how it can drive in-store sales from mobile-addicted shoppers.

The Female/Male Digital Divide

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

Digital Es Universal: How U.S. Hispanics Are Driving Growth in Digital

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. In addition to growing their mobile usage, Hispanics have rapidly adopted multi-screen video viewing into their daily routines.

Krispy Kreme: Digital Integration at the Heart

Kelley O’Brien, director of social media at Krispy Kreme Doughnut Corporation, shared how the brand creatively approaches digital, social, and mobile and maintains consistent integration.

90% of Trading Desks Buy Mobile Inventory Via Automation

Agency trading desks anticipate that mobile will account for 16 percent of their digital ad budgets in 2014, up from 7 percent in 2013.

Smartphone Growth Predicted to Drop, Adoption Climate Changes

Saturation in mature markets will see smartphone growth slow significantly this year and hit single digits by 2017.

Mobile Payments 2014: Mobile Wallets, Mobile Commerce, and Omnichannel

Denée Carrington, senior analyst at Forrester Research, shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Mobile Payments 2014: Mobile Wallets, Mobile Commerce, and Omnichannel

In this presentation, Denée Carrington, senior analyst at Forrester Research, shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Women Dominate Mobile Gaming Space

The way to reach women in the digital age is through their phones. More specifically, it’s through the games on their phones.

Hispanics Over-Index On Social Media Use

Overall 80 percent of U.S. Hispanic adults use social media, compared to 72 percent for the country overall, according to figures from the Pew Research Center’s Internet Project.

5 Key Questions to Ask with Location-Based Mobile Advertising in 2014

What is the right size in regard to geotargeting? What types of data should we capture? These are just some of the questions you should ask before engaging in location-based mobile advertising.

Tablet Magazine Advertising

This white paper examines what’s happening today in tablet advertising, how advertisers and brands are using more innovative tablet ad technologies, and which tablet magazine advertising trends have emerged.

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