Mobile marketing
Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television
Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.
10 Things You Should Know About Digital, Social, and Mobile
Kelly Mooney, chief executive officer, Resource Interactive, discussed the trends and tactics impacting digital, social, and mobile today.
Bringing Mobile Segmentation to Life
In this white paper, Aimia outlines eight distinct mobile consumer segments, as well as tips for building a mobile segmentation strategy.
Mobile App Operators Announce Agreement with California Attorney General
This Advertising Alert from Davis & Gilbert LLP discusses an agreement between several mobile app operators and the California Attorney General to implement improved privacy protections for app users.
Mobile Tomorrow: Technology Innovations and Key Issues
Debra Weissman, vice president, Livestand and mobile products, Yahoo!, discussed the current state of mobile technology and Yahoo!’s vision for mobile in the future.
Old Navy & Shazam
Michele Shuh, director, media, Old Navy Marketing, Old Navy, discussed the unique and successful Old Navy Records campaign which the brand launched in partnership with Shazam in 2011.
Driving Growth, Creating Connections
Adrian Parker, group marketing manager, Social, Mobile, and Emerging Media at Intuit, discussed four keys to driving growth and creating authentic connections: brand DNA, organic conversations, reciprocity, and integration.
Driving Growth, Creating Connections
Adrian Parker, group marketing manager, Social, Mobile, and Emerging Media at Intuit, discussed four keys to driving growth and creating authentic connections: brand DNA, organic conversations, reciprocity, and integration.
BabyCenter: Unlocking Your Brand's Potential
Suzanne Skop, vice president, advertising sales, BabyCenter, LLC, discussed how BabyCenter is the most trusted resource for new and expecting moms as a result of leveraging consumer insights in everything they do.
BabyCenter: Unlocking Your Brand's Potential
Suzanne Skop, vice president, advertising sales, BabyCenter, LLC, discussed how BabyCenter is the most trusted resource for new and expecting moms as a result of leveraging consumer insights in everything they do.
Google: The Role of Video in the Smartphone Purchase Process
In this research report, Google, in partnership with Compete, provides insights to marketers on the effectiveness of video as a research tool throughout the consumer journey.
Netsize White Paper: Application Store Billing
The number of app stores increased from 77 in 2010 to 120 in 2011, according to Netsize.
The Netsize Guide: Truly Mobile
The 10th edition of the Netsize Guide, provides readers with a look the mobile developments impacting the world today.
With Search Leading the Pack, U.S. Mobile Ad Spending Soars
eMarketer estimates mobile advertising spending in the U.S. reached $1.45 billion in 2011, up 89% from $769.6 million in 2010.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
Maximizing Mobile
Questions remain about how QR codes are best deployed, and many marketers advise a cautious approach. Learn lessons on harnessing the power of QR codes and other mobile technologies.
Inside South by Southwest
Kevin Doohan, digital marketing director at Red Bull, shared an overview of top trends, technologies, and key takeaways from the South by Southwest (SXSW) conference.
Inside South by Southwest
Kevin Doohan, digital marketing director at Red Bull, shared an overview of top trends, technologies, and key takeaways from the South by Southwest (SXSW) conference.
