Agency trading desks anticipate that mobile will account for 16 percent of their digital ad budgets in 2014, up from 7 percent in 2013.
Saturation in mature markets will see smartphone growth slow significantly this year and hit single digits by 2017.
The way to reach women in the digital age is through their phones. More specifically, it’s through the games on their phones.
Overall 80 percent of U.S. Hispanic adults use social media, compared to 72 percent for the country overall, according to figures from the Pew Research Center’s Internet Project.
What is the right size in regard to geotargeting? What types of data should we capture? These are just some of the questions you should ask before engaging in location-based mobile advertising.
This white paper examines what’s happening today in tablet advertising, how advertisers and brands are using more innovative tablet ad technologies, and which tablet magazine advertising trends have emerged.
In this report Google provides quarterly stats, trends, and insights on video from YouTube, including the types of content consumers engage with and how to influence consumer behavior with YouTube advertising.
According to the findings of a new IBM study of more than 30,000 global consumers, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36 percent.
According to the year-end online sales trends from the IBM Digital Analytics Benchmark, overall fourth quarter online sales were up 10.3 percent year-over-year, as mobile traffic soared, accounting for nearly 35 percent of all online traffic, up 40 percent compared to the fourth quarter of 2012.
2013 was kind to programmatic marketing. RTB display alone accounted for 20 percent of all digital ad spend. By 2017, it will reach 30 percent, or $9 billion.
In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014.
In this research report, Google explores how U.S. Hispanics use digital to connect to the U.S. government and how government agencies can ensure visibility and relevancy across devices.
Beauty shoppers sort through an overload of products to find those that help them look and feel their best. How do they choose what and where to buy? Millward Brown Digital and Google found that shoppers are constantly researching, and many start their journey undecided on what brand they’re going to buy.
Internationalism, instant gratification and the fast life, drawing the boundaries for digital, and prevention are the big four movements for 2014 identified as trends by market research firm Mintel’s new Consumer Trends Analysis.
To kick off 2014, HubSpot put together a list of marketing predictions from industry experts and looked back at predictions from last year. Read about trends that are here to stay and which ones you can stop wasting your time on.
This white paper from comScore provides companies with important context for understanding today’s digital marketplace and how emerging multi-platform consumer dynamics create opportunities for their businesses.
In order to keep up with a rapidly changing market, it’s crucial for brands to constantly seek new ways to innovate and evolve, not only in messaging, but as a company. In this Insight Brief, top marketers discussed the challenges, opportunities, trends and best practices involved in creating a truly innovative marketing campaign.
Visit Philadelphia Connects the Millennial Generation to Neighborhoods Through an Integrated, Multi-Media Approach
Betsy Oliphant, director of advertising at Visit Philadelphia, discussed how the brand utilized social media and locally targeted marketing to bring awareness and business to Philadelphia’s most vibrant, emerging neighborhoods.
With over a third of customers at major U.S. banks now regularly using mobile banking, it is imperative that marketers realize the full value of this fast-evolving channel. Google asked experts from Citi, JP Morgan Chase, H&R Block and CareOne to share their insights about best practices.
It’s important to understand the impact of the mobile ads that appear above and below search results. Google’s latest study looks at how many unique site visits are driven by search ads.