Mobile Marketing
eBay: Mobile Payments
Laura Chambers, senior director, PayPal Mobile at eBay, Inc., discussed a range of mobile payment innovations from PayPal and its development partners.
eBay: The Mobile Shopping Experience
Steve Yankovich, vice president of mobile, eBay, Inc., discussed how the company has transformed the mobile shopping space through eBay's shopping and buying apps and its Red Laser program.
How Intel "Works Smarter" in Mobile Marketing
Beth Lubov Butrymowicz, global media manager, Intel Corporation, discussed how Intel became one of the leaders in the mobile marketing space through its award-nominated "Work Smarter" mobile campaign.
Benjamin Moore & Co.'s Nick Harris on Mobile and Social Media
Nick Harris, director, professional services at Benjamin Moore & Co., discussed how the brand uses social media and its branded mobile application to connect with consumers.
eMarketer's Geoffrey Ramsey and the Outlook for Digital Media and Advertising
Geoffrey Ramsey, co-founder and chief executive officer of eMarketer, Inc., discussed a wide range of digital trends affecting marketing in 2010 including social media, online video, and mobile advertising.
eMarketer's Geoffrey Ramsey and the Outlook for Digital Media and Advertising
Geoffrey Ramsey, co-founder and chief executive officer of eMarketer, Inc., discussed a wide range of digital trends affecting marketing in 2010 including social media, online video, and mobile advertising.
Bank of America Mobile Marketing
Mark Hendrix, VP, integrated channels marketing, mobile, Bank of America, discussed Bank of America's mobile marketing strategy.
Multi-Screen Case Study: Ford Motor Company and Microsoft Advertising
Brian Bos, senior vice president, team Detroit, Mindshare, and Jeff Plaisted, national sales manager, Microsoft Mobile Advertising, shared how Ford, in conjunction with Mindshare and Microsoft, has created a multi-screen consumer experience, that is geared toward driving people to Ford's mobile site and apps.
AT&T's Unique Perspective—Innovative Media Buyer and New Media Company
Chris Schembri, VP, Media Services, AT&T, discussed AT&T's marketing campaign for the Beijing Olympics and the steps that they are taking to incorporate new media and mobile marketing into their mainstream advertising.
Google's Strategy: Trends for all Marketers
Penry Price, VP, Advertising Sales, North America, Google Inc., shared Google's eight digital trends that are applicable to all marketers.
Your Mobile Marketing Future Is Now
This article explores mobile marketing opportunities that have come about because of the creation of more powerful mobile devices.
Online Entertainment Content Development — Be Ready for 2008 and Beyond
The CEO of 60Frames Entertainment, Brent Weinstein, discussed the company's commitment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.
