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Using Mobile Cameras to Unlock Product Discounts: A Mondelēz Story
Event Recaps July 18, 2024During a session at a July 2024 meeting of the ANA’s Commerce Marketing Committee, Mondelēz explained how it leveraged mobile phone cameras and a partnership with Target to sell belVita Breakfast Biscuits.
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Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.
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Domino's Bold Digital Transformation
Event Recaps July 18, 2024Domino’s explored how its culture of innovation is inspired by customer tensions.
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Unisys Drives Pipeline Growth Via an Integrated OOH and Mobile Campaign
B2 Awards July 14, 2024Unisys launched an omnichannel campaign with a focus on video, out-of-home, and social to drive consideration for three of its business units.
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Brands Dial Up Their SMS Marketing Efforts
B2C June 28, 2024The level of real-time personalization and immediacy has made SMS marketing an increasingly important marketing tool for more and more brands. But as companies ramp up their investments in SMS marketing, they have to make sure to avoid a one-size-fits-all approach when targeting consumers and be cognizant of new regulations for the channel.
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Heineken’s Secret Brew to Connecting with Customers
Event Recaps May 20, 2024Heineken shared its eight-pronged framework for engaging consumers across its online channels, using the recent revamp of its online journey to illustrate its application.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.
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How This Hotel Enlisted Cookie Monster to Woo Millennial Parents
REGGIE Awards April 17, 2024DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.
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ROI of Campaigns by Medium
Money Slides March 4, 2024The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.
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Mobile Marketing Plan Playbook
Playbooks March 1, 2024Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.
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SEO Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.
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Mobile Marketing Solution Study
Tools January 21, 2024Our Mobile Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Mobile Marketing space.
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Building a Mobile Friendly Website
Tools January 21, 2024A guide to help you understand the importance of having a mobile-friendly website today and how to achieve mobile compatibility.
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Mobile Marketing Plan Framework
Tools January 21, 2024Use this mobile marketing framework to define the activities required to successfully create, plan, and execute a mobile marketing plan.
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Mobile Application Development System RFP
Tools January 21, 2024Use this tool to help you design a Request for Proposal (RFP) for a Mobile Application Development System.
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Mobile Application Development Vendor Evaluation
Tools January 21, 2024We created the Mobile Application Development Vendor Evaluation to help you compare potential Mobile Application Development solutions.
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Mobile Content Development System RFP
Tools January 21, 2024Use this tool to help you design an RFP for a Mobile Content Development System.
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Mobile Content Development Vendor Evaluation
Tools January 21, 2024Use this evaluation to compare Mobile Content Development vendor solutions based on your requirements.
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Shopper Marketing Mobile Best Practices Checklist
Tools January 18, 2024Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.
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SEO App Store Optimization Checklist
Tools January 18, 2024Use our SEO App Store Optimization Checklist tool to ensure that you are optimizing your app listing based on best practices.
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