Hotels.com built on the success of existing campaigns to drive more revenue via its suite of mobile apps.
Hotels.com, a brand of Expedia, developed a rich media mobile version of its “Xtreme Booking” online and video campaign to further drive user engagement and revenue via mobile data.
Colgate used location-based technologies to connect with attendees at the Maha Kumbh Mela spiritual gathering in India and educate them about the benefits of oral hygiene.
To reinvigorate its business and brand, HTC included a campaign providing free underground Wi-Fi to users in the key New York City market as part of its HTC ONE mobile product launch.
When the HTC Sensation 4G launched on T-Mobile it was late to the party. T-Mobile was already selling 4G phones and struggling to attract their tech-forward consumer. We needed a campaign that gave the phone cool. We teamed with Google Goggles and local artists to develop original content. The result was a campaign that took a late-to-the-party phone and turned it into an icon for cutting-edge culture.
Hungry Lion used integrated mobile solutions to engage and educate potential customers as well as to build brand awareness and drive traffic to its locations.
Mahou-SanMiguel designed a penalty shoot-out game to promote the brand’s sponsorship of top-ranked Spanish soccer teams.
Garanti Bank in Turkey built a mobile app that provides customers with a number of resources, including person-to-person transfers, financial coaching and advice, and exclusive personalized offers from brands.
Garanti Bank’s iGaranti app offers its consumers many different financial services, including the option to use a virtual wallet for online and offline transactions.
Garanti Bank’s iGaranti app contains a feature that provides users with personalized deals and offers based on their shopping and spending habits.
United Methodist Communications shared the results of its Imagine No Malaria campaign with Methodist Church leaders at its annual conference.
Adcentricity developed a mobile campaign to drive customers to Canadian convenience stores.
Jelmar used inMarket’s app to drive sales of its cleaning product CLR by adding a gaming component to the shopping experience.
Intel UK used a first-of-its-kind mobile campaign to reverse declining brand measurements and prove its speed and innovation could enhance the lives of Generation Y consumers.
Intel harnessed the love of music and Pandora’s popularity with fans to increase awareness of its new laptop, the Ultrabook.
Through data mining of current customers, focus group testing among competitive customers, and pre-stay and post-stay customer surveys, we uncovered that there was a large untapped market of customers that generally book at the last minute for either business or leisure.
Avis launched an interactive iPad advertising app that enabled business travelers to celebrate their own space while hitting the open road.
Swiss bank PostFinance made a successful foray into the digital goods market with the development and launch of an iTunes credit-purchasing functionality for its mobile banking app.
To mitigate unemployment rates in the construction industry during the recession, the International Union of Painters and Allied Trades delivered localized job alerts right to workers’ phones via text.
Ford used an interactive iPad magazine ad to promote the new version of its Focus ST model in China.