Mobile Marketing

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GfK MRI Survey Results

See survey results from GfK MRI's consumer reserach on a variety of media channels, including magazines, TV, social media, and gaming.

A Leading Mobile Agency's Viewpoint

Warren Zenna, vice president, mobile strategy, Phonevalley, shared five tips for marketers interested in mobile marketing.

A Leading Mobile Agency’s Viewpoint

Warren Zenna, vice president, mobile strategy, Phonevalley, shared five tips for marketers interested in mobile marketing.

Building an Effective Mobile Strategy: Insights from a Leading Apps Developer

Evan Conway, EVP, marketing and advertising, Handmark, shared his thoughts on why mobile apps should be important to marketers.

Building an Effective Mobile Strategy: Insights from a Leading Apps Developer

Evan Conway, EVP, marketing and advertising, Handmark, shared his thoughts on why mobile apps should be important to marketers.

Hallmark's Mobile Strategy

Mike Adams, project manager, Hallmark, shared details on Hallmark's forays into the mobile marketing world.

Hallmark's Mobile Strategy

Mike Adams, project manager, Hallmark, shared details on Hallmark's forays into the mobile marketing world.

Mobile at H&R Block

Amy Roberts, program director, mobile, H&R Block, discussed the January 2011 launch of H&R Block's mobile website and app.

The Power of Mobility: Redefining How We Operate

Russ McGuire, vice president, strategy, Sprint, discussed the mobility revolution that is currently taking place.

RadioShack: Staying Social in a Mobile World

Adrian Parker, director, Social Media at RadioShack, discussed how the brand's focus on innovation led to successful and unique partnerships with various social media platforms.

Cisco Case Study: Google AdWords Mobile Search Engine Marketing (SEM) Campaign

Cisco, the hi-tech B-to-B vendor, used Google AdWords to launch a mobile search engine marketing (SEM) campaign to drive traffic to their European mobile sites and further strengthen ties between their brand and the public.

Blue Shield of California: Mobile Advertising Case Study

Lisa Chapman, corporate advertising, Blue Shield of California, and Sue deLeeuw, director, brand strategy and advertising, Blue Shield of California, shared a case study on their mobile advertising program.

Blue Shield of California: Mobile Advertising Case Study

Lisa Chapman, corporate advertising, Blue Shield of California, and Sue deLeeuw, director, brand strategy and advertising, Blue Shield of California, shared a case study on their mobile advertising program.

Coca-Cola: Transforming Experience through Mobile

Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.

Coca-Cola: Transforming Experience through Mobile

Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.

Virgin Mobile Presents: Monster Ball Tour Starring Lady Gaga

Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile’s sponsorship of Lady Gaga’s 2010 tour and how the brand used mobile to support it.

Virgin Mobile Presents: The Monster Ball Tour Starring Lady Gaga

Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile's sponsorship of Lady Gaga's 2010 tour and how the brand used mobile to support it.

Key Findings Report: Multicultural Marketing and Newer Media

This Key Findings Report includes highlights of an ANA survey designed to better understand how newer media platforms are being used to reach multicultural consumers. The survey finds that the majority of respondents are increasing spending on multicultural media overall, and more specifically newer media platforms, to reach multicultural customers—56% of respondents in both cases.

Key Findings Report: Mobile Marketing

This Key Findings Report includes highlights of an ANA/MMA study on mobile marketing. The survey finds that 88% of marketers are using or planning to use mobile marketing in 2011.

ComScore's 2010 U.S. Digital Year in Review and What to Expect

Gian Fulgoni, executive chairman and co-founder, ComScore, and Andrew Lipsman, senior director of industry analysis, ComScore, discussed ComScore's 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.

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