Mobile Marketing
First << 567891011 >> Last (19)
Add Value and Educate from Within: How Coca-Cola’s Mobile Center of Excellence Keeps Them Best-in-Class
Chris Bigda, connections planning and investment, media and interactive, The Coca-Cola Company, Dorrian Porter, founder and chief executive officer, Mozes, and Tara Scarlett, senior manager, CRM and precision marketing, The Coca-Cola Company, spoke about how Coca-Cola uses its mobile center of excellence to educate and inspire the organization about mobile marketing.
Add Value and Educate from Within: How Coca-Cola’s Mobile Center of Excellence Keeps Them Best-in-Class
Chris Bigda, connections planning and investment, media and interactive, The Coca-Cola Company, Dorrian Porter, founder and chief executive officer, Mozes, and Tara Scarlett, senior manager, CRM and precision marketing, The Coca-Cola Company, spoke about how Coca-Cola uses its mobile center of excellence to educate and inspire the organization about mobile marketing.
The Wide, Wide World of Mobile
Andy Markowitz, director, global digital strategy, General Electric, corporate commercial and communications, discussed how General Electric is using mobile to solve business problems.
The Wide, Wide World of Mobile
Andy Markowitz, director, global digital strategy, General Electric, corporate commercial and communications, discussed how General Electric is using mobile to solve business problems.
What Do Marketers Need From Their Agency?
Karine Méhu, senior director, strategic marketing and digital, NBCUniversal/USA Network, Sarah Amitay, vice president, mobile marketing director, Mobext, Sireesha Baljepalli, managing partner, MEC, and Sacha Xavier, partner, media and innovation director, Neo@Ogilvy, shared their thoughts on the trends impacting mobile, mobile measurement, and agency relationships in this panel discussion.
Experts Roundtable on Mobile’s Impact on the Future of Video and TV
Tom Wheeler, managing director, Core Capital Partners, Jonathan Carson, CEO, digital, Nielsen, Louis Gump, VP, mobile, CNN, and Tara Scarlett, senior manager, CRM and precision marketing, The Coca-Cola Company, discussed the future of mobile and the need for improved measurement.
Mobile in the Consumer Journey: How Mobile is Shaping the Future of Shopping
Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.
Mobile in the Consumer Journey: How Mobile is Shaping the Future of Shopping
Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.
Mobile Marketing at Work
Cass Baker, executive vice president, Leapfrog Online, and Rob Roy, vice president and general manager, e-commerce and interactive marketing, Time Warner Cable, discussed how Time Warner Cable is using a mobile sales channel to drive new sales.
Mobile Marketing at Work
Cass Baker, executive vice president, Leapfrog Online, and Rob Roy, vice president and general manager, e-commerce and interactive marketing, Time Warner Cable, discussed how Time Warner Cable is using a mobile sales channel to drive new sales.
The Mobile Era Continues
Marcus Startzel, general manager, North America, Millennial Media, shared his thoughts on transitioning from traditional advertising to mobile advertising.
The Mobile Era Continues
Marcus Startzel, general manager, North America, Millennial Media, shared his thoughts on transitioning from traditional advertising to mobile advertising.
Video Anywhere: How Mobile Video is Changing Consumer Engagement
Tom Wheeler, managing director, Core Capital Partners, shared his thoughts on the future of video.
OAAA Interactive Out-of-Home Media Primer
This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.
Cars.com: Mobile Evolution
Carolyn Crafts, vice president, Cars.com, shared the automotive brand’s integrated mobile strategy along with mobile best practices.
Yahoo!: Connected TV: Dawn of a New Era
Yahoo! shared key findings from a recent study which sought to discover the opportunities available to marketers for reaching consumers via connected TV (CTV) devices.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Brian Little, director of corporate communications, Krispy Kreme Doughnuts, and Jeff Fromm, executive vice president, Barkley, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.
Colgate-Palmolive & Mobile Marketing Association 1-on-1 Chat
Jack Haber, VP, global advertising and digital, Colgate Palmolive, discussed how his organization is using mobile media.
E*TRADE: Marketing a Mobile App — What Does Success Look Like?
David Douglas, director of marketing, E*TRADE, discussed the successful evolution of E*TRADE’s mobile marketing strategies.
