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  • Marketing to Moms

    ASK Answers   March 14, 2024  

    How can my brand effectively connect with mothers?

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  • Key Takeaways from SeeHer’s Latest Report on Gender Equality

    Industry Insights   March 14, 2024  

    The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.

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  • Inspiring Inclusion: Women in Advertising Mark International Women’s Day

    Industry Insights   March 8, 2024  

    As we mark yet another IWD where gender parity remains a goal for the future rather than a reality of the present, here’s what prominent female leaders across the tech landscape have to say about their experiences as women in advertising and what still needs to be done to achieve true equality.

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  • For Diversity in Advertising to Stick, It Must Be Considered in More Places

    Industry Insights   March 7, 2024  

    The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.

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  • Marketing to Women

    ASK Answers   March 6, 2024  

    How can my brand effectively target and reach women with my marketing efforts?

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  • Women in the Workplace & in Media: Recent Trends & Case Studies

    Industry Insights   March 1, 2024  

    We took a look at recent trends, case studies, and research findings when it comes to women’s portrayals in the media, workplace conditions, and brand activations and/or developments.

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  • Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution

    Behind the Campaign   February 27, 2024  

    Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.

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  • Four Tips for Achieving Authentic Representation in Commercial Production

    Event Recaps   February 27, 2024  

    FREE THE Work is a nonprofit organization that advocates for underrepresented people behind the camera. At a February 2024 meeting of the ANA’s Production Management Committee, its executive director, Pamala Buzick Kim, offered advice for pursuing inclusivity in commercial production.

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  • A Diversity Report for the Advertising/Marketing Industry (2023)

    Research Reports   February 15, 2024  

    This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

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  • ANA Diversity Report: Compendium of Historical Member Case Studies

    Research Reports   February 6, 2024  

    Throughout the years, ANA’s Diversity Report for the Advertising/Marketing Industry has included compelling case studies from ANA Members’ DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority and putting actions behind their words.

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  • Practicing Good Corporate Citizenship Through Supplier Management: Johnson & Johnson’s Approach

    Event Recaps   February 1, 2024  

    Johnson & Johnson described how it approaches supplier engagement in a way that reflects its commitments to the environment, social responsibility, and diversity and inclusion.

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  • Moving Forward with Purpose: The Business Imperative for Inclusive Marketing

    POVs   January 25, 2024  

    AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.

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  • Seize The Moment: Unleashing America’s Full Potential Through Diversity

    Webinar Rewinds   January 18, 2024  

    Based on a HAVAS whitepaper, this webinar explores the significant influence that diversity has on consumer behavior, offering five key strategies for brands to build meaningful connections, and emphasizing that prioritizing inclusivity is not merely a checkbox but a winning strategy for the future.

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  • How Should Marketers Respond to C-Suite DEI Resistance?

    Podcast Clips   January 17, 2024  

    ANA AIMM’s Gilbert Dávila shares his perspective on what marketers should do when there is pushback to DEI efforts, citing compelling datapoints for why it’s in the brand’s best interest to ignore the noise and push forward.

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  • Navigating Complexity Is Hard — Talking About It Doesn’t Have to Be

    Knowledge Partners   January 10, 2024  

    Recent research reveals consumers don’t clearly understand what brands are doing around diversity, equity, and inclusion (DE&I). If companies simplified their approach by bringing clarity and consistency to what they do as well as how they communicate, the research suggests consumers would reward them.

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  • Making History of the Black Experience

    Beyond Profit Podcast   January 9, 2024  

    In this episode of Beyond Profit, BROWNBAYLOR founder and CEO Dontrese Brown joins host Ken Beaulieu to discuss a virtual reality exploration of the Black experience, his advice to business leaders and marketers about taking on purposeful projects, creating an inclusive workplace culture, and more.

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  • Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue

    Conference Session Videos   December 4, 2023  

    In this video, a panel of marketing experts shared practical insights and strategies for embracing diversity, promoting authenticity, and fostering inclusivity in marketing campaigns. They also delved into key takeaways from that iconic Barbie speech, discussing its implications for brands, advertisers, and marketers.

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  • Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue

    Conference Highlights   December 4, 2023  

    For Northwestern Mutual and IBM, inclusive B2B marketing is good business.

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  • Virtual Diversity Fair: Meet Asian-Owned Companies

    Conference Session Videos   December 1, 2023  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. December's Virtual Supplier Diversity Fair will highlight Asian-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.

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  • Are Brands Without Clearly Defined Purposes in Danger of Extinction?

    Podcast Clips   November 21, 2023  

    Sandy Skees, EVP of purpose and impact global lead at Porter Novelli and author, has a bold prediction for the future of purpose: Companies who don’t have it figured out won’t exist in 10 years. She explains why in this clip from her appearance on the Beyond Profit podcast.

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