Diversity
Making a Splash
A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.
PwC: Leveraging the Power of our Differences
Bob Liodice, president and CEO, ANA, interviewed Niloufar Molavi, vice chair, Greater Houston market managing partner, U.S. Energy Leader, PwC, about her experience as a former chief diversity officer at PricewaterhouseCoopers (PwC) LLP, and the reasons why PwC has achieved top honors in diversity.
Diversity: Moving Beyond Demographics
Featuring case studies from ANA member companies AT&T, Navy Recruiting Command, and Time Warner, this Insight Brief also includes information on the importance of making the advertising industry more diverse and how marketers can make a business case for diversity.
Women in the Navy
Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.
Impact Study 2011: From Where I Stand…Advertising Agency Diversity and Inclusion Perceptions
This landmark 2011 study from Tangerine-Watson explores the perspectives and perceptions of multicultural advertising professionals.
The Diversity Dilemma
While increasing diversity in the industry continues to be a hot-button issue, ANA members like Dell, IBM, and Visa are responding to the challenge. Five best practices offer ways to create a more diverse workplace.
Learnings from the 4A’s Conference Relevant to Marketers
Catherine Bension, CEO, SelectResources International, and Avi Dan, founder and president, Avidan Strategies, shared what they heard at the 4A’s annual conference.
Eight Trends Shaping the Creative Team of the Future
This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.
From the Top: Moving Diversity Forward
The marketing industry has taken small steps to embrace diversity, but more must be done. Bob Liodice, president and CEO of the ANA, says despite a number of initiatives aimed at increasing the number of minorities in the industry, marketers and media companies haven't made enough progress.
Time Warner: Leveraging Diversity as a Key to Business Growth
Lisa Garcia Quiroz, senior vice president, corporate responsibility and chief diversity officer, Time Warner Inc., discussed the company's plans to make diversity a strategic business imperative and capture growth in multicultural markets.
AT&T: Diversity as a Strategic Imperative
Jennifer Jones, vice president, diverse markets and post sale communications, AT&T Inc., discussed how diversity management is a strategic business imperative at AT&T.
Marketing to the New Majority: Strategies for a Diverse World
David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.
The Commercial Diversity Initiative
Dorothy Thompson, Founder/Executive Director, STREETLIGHTS, and Muffie Taggett, Manager, Creative Content Production, General Mills, discussed how marketers can encourage their agencies and production crews to hire more minorities.
The Commercial Diversity Initiative
Dorothy Thompson, Founder/Executive Director, STREETLIGHTS, and Muffie Taggett, Manager, Creative Content Production, General Mills, discussed how marketers can encourage their agencies and production crews to hire more minorities.
USTA: Leveraging Diversity and Inclusion as a Competitive Business Advantage
Kevin Clayton, chief diversity officer at the United States Tennis Association (USTA), provided insights behind the organizational alignment of the USTA's diversity and inclusion strategies and tactics with existing business activities.
USTA: Leveraging Diversity and Inclusion as a Competitive Business Advantage
Kevin Clayton, chief diversity officer at the United States Tennis Association (USTA), provided insights behind the organizational alignment of the USTA's diversity and inclusion strategies and tactics with existing business activities.
Procter & Gamble: How Diversity and Inclusion are Key to Their Growth Strategy
Linda W. Clement-Holmes, chief diversity officer and senior vice president, Global Business Services, The Procter & Gamble Company, shares P&G's diversity and inclusion strategy.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
Integrating Diversity Management and Marketing
As minority groups increase in size, companies will have to promote diversity internally and manage it successfully. Multicultural marketers presented case studies of companies that are excelling in this area.
