Search Results for All Content (access may be restricted)
Search returned: 364 document(s).
-
Marketing to Moms
ASK Answers March 14, 2024How can my brand effectively connect with mothers?
view -
Key Takeaways from SeeHer’s Latest Report on Gender Equality
Industry Insights March 14, 2024The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.
view -
Inspiring Inclusion: Women in Advertising Mark International Women’s Day
Industry Insights March 8, 2024As we mark yet another IWD where gender parity remains a goal for the future rather than a reality of the present, here’s what prominent female leaders across the tech landscape have to say about their experiences as women in advertising and what still needs to be done to achieve true equality.
view -
For Diversity in Advertising to Stick, It Must Be Considered in More Places
Industry Insights March 7, 2024The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.
view -
Marketing to Women
ASK Answers March 6, 2024How can my brand effectively target and reach women with my marketing efforts?
view -
Women in the Workplace & in Media: Recent Trends & Case Studies
Industry Insights March 1, 2024We took a look at recent trends, case studies, and research findings when it comes to women’s portrayals in the media, workplace conditions, and brand activations and/or developments.
view -
Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution
Behind the Campaign February 27, 2024Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.
view -
Four Tips for Achieving Authentic Representation in Commercial Production
Event Recaps February 27, 2024FREE THE Work is a nonprofit organization that advocates for underrepresented people behind the camera. At a February 2024 meeting of the ANA’s Production Management Committee, its executive director, Pamala Buzick Kim, offered advice for pursuing inclusivity in commercial production.
view -
A Diversity Report for the Advertising/Marketing Industry (2023)
Research Reports February 15, 2024This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
view -
ANA Diversity Report: Compendium of Historical Member Case Studies
Research Reports February 6, 2024Throughout the years, ANA’s Diversity Report for the Advertising/Marketing Industry has included compelling case studies from ANA Members’ DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority and putting actions behind their words.
view -
Practicing Good Corporate Citizenship Through Supplier Management: Johnson & Johnson’s Approach
Event Recaps February 1, 2024Johnson & Johnson described how it approaches supplier engagement in a way that reflects its commitments to the environment, social responsibility, and diversity and inclusion.
view -
Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
POVs January 25, 2024AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.
view -
Seize The Moment: Unleashing America’s Full Potential Through Diversity
Webinar Rewinds January 18, 2024Based on a HAVAS whitepaper, this webinar explores the significant influence that diversity has on consumer behavior, offering five key strategies for brands to build meaningful connections, and emphasizing that prioritizing inclusivity is not merely a checkbox but a winning strategy for the future.
view -
How Should Marketers Respond to C-Suite DEI Resistance?
Podcast Clips January 17, 2024ANA AIMM’s Gilbert Dávila shares his perspective on what marketers should do when there is pushback to DEI efforts, citing compelling datapoints for why it’s in the brand’s best interest to ignore the noise and push forward.
view -
Navigating Complexity Is Hard — Talking About It Doesn’t Have to Be
Knowledge Partners January 10, 2024Recent research reveals consumers don’t clearly understand what brands are doing around diversity, equity, and inclusion (DE&I). If companies simplified their approach by bringing clarity and consistency to what they do as well as how they communicate, the research suggests consumers would reward them.
view -
Making History of the Black Experience
Beyond Profit Podcast January 9, 2024In this episode of Beyond Profit, BROWNBAYLOR founder and CEO Dontrese Brown joins host Ken Beaulieu to discuss a virtual reality exploration of the Black experience, his advice to business leaders and marketers about taking on purposeful projects, creating an inclusive workplace culture, and more.
view -
Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue
Conference Session Videos December 4, 2023In this video, a panel of marketing experts shared practical insights and strategies for embracing diversity, promoting authenticity, and fostering inclusivity in marketing campaigns. They also delved into key takeaways from that iconic Barbie speech, discussing its implications for brands, advertisers, and marketers.
view -
Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue
Conference Highlights December 4, 2023For Northwestern Mutual and IBM, inclusive B2B marketing is good business.
view -
Virtual Diversity Fair: Meet Asian-Owned Companies
Conference Session Videos December 1, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. December's Virtual Supplier Diversity Fair will highlight Asian-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.
view -
Are Brands Without Clearly Defined Purposes in Danger of Extinction?
Podcast Clips November 21, 2023Sandy Skees, EVP of purpose and impact global lead at Porter Novelli and author, has a bold prediction for the future of purpose: Companies who don’t have it figured out won’t exist in 10 years. She explains why in this clip from her appearance on the Beyond Profit podcast.
view