In-House Agencies
2012 In-House Creative Services Industry Report
Cella Consulting surveyed 360 in-house creative services leaders to create this unique study, which features personal commentary from professionals working at in-house agencies.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
Prudential: Integrating Your In-House and Outside Agency
Ann Billock, co-founder and managing partner, Ark Advisors, LLC; Alison Lazarro, VP, head of Client Services, Prudential Advertising; and Colin McConnell, VP head of Marketing and Global Marketing Communications, Prudential Advertising, described how Prudential's internal agency partnered with Droga5 to reinvigorate the brand.
How to Secure the Right Agency Model for Your Company
Bruno Gralpois, head of Relationship Marketing & CRM, Clearwire Corporation, and chair, ANA Agency Relations Committee, West Coast Chapter, drew upon highlights from his book, Agency Mania, to provide methods and best practices for finding the right agency model for organizations.
How to Secure the Right Agency Model for Your Company
Bruno Gralpois, head of Relationship Marketing & CRM, Clearwire Corporation, and chair, ANA Agency Relations Committee, West Coast Chapter, drew upon highlights from his book, Agency Mania, to provide methods and best practices for finding the right agency model for organizations.
Charles Schwab Creative Services Agency Model
Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.
Charles Schwab Creative Services Agency Model
Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.
Building a More Effective Relationship With Your Internal Agency
Marketing executive Nancy Friedman discusses how a strong working relationship between marketers and internal agencies is essential to getting great marketing communication.
Building a More Effective Relationship With Your Internal Agency
Marketing executive Nancy Friedman discusses how a strong working relationship between marketers and internal agencies is essential to getting great marketing communication.
Fidelity: In-House Agency Perspectives
Kimberly McNeil-Downs, VP operations and vendor management at Fidelity Communications + Advertising, shared key insights and best practices regarding Fidelity's in-house agency operation.
