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Search returned: 323 document(s).
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How Marketing Operations Can Optimize Internal Processes
Event Recaps March 5, 2024Thomas Barntsen of Securian Financial explained how marketing operations teams can combine people, processes, and technology at an organization to get optimized results.
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4 Ways to Elevate In-House Creative Agencies
Industry Insights February 14, 2024The world of in-house creative agencies is witnessing a paradigm shift, one that calls for a transition from tactical efficiency to transformational creativity. As a seasoned strategist and consultant in this dynamic space, I've identified four imperatives that distinguish the best in-house agencies: identity, structure, process, and positioning. Let’s unpack these elements to understand how they can revolutionize your agency.
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ANA In-House Agency Fact Book — 2024
Research Reports January 23, 2024The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.
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Build vs. Buy Decision Matrix
Tools January 11, 2024Use this matrix to compare your options for in-house builds vs. outsourced solutions.
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In-House Agency vs. External Agency Model
Tools January 1, 2024Review the In-House Agency vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.
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Programmatic Media
ASK Answers December 12, 2023What are some trends and best practices in programmatic media buying?
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Building the B2B Business Case for In-House Digital and Creative
Event Recaps December 7, 2023Corteva Agriscience’s Leah Beyer discussed the value and importance of an in-house digital and creative team.
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Transforming the Creative Development Process at Dell Technologies
Conference Session Videos December 7, 2023In this video, Dell Technologies shared how it worked with Blum Consulting Partners to streamline its creative review process.
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Project Management: The In-House Agency Catalyst
Event Recaps December 7, 2023Medtronic’s Ana Romero shared some of the qualities project managers must have to succeed and some tips for how they can be more effective communicators.
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Creative Agility: The In-House Agency Difference
Conference Session Videos December 7, 2023In-house agencies are the essential centers of excellence in the marketing organization that can deliver at the speed of culture. Hear from Tom Evans, head of The Kitchen, Kraft Heinz’s in-house agency, on how he motivates his team to balance speed with substance to create award-winning work.
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Building the B2B Business Case for In-House Digital and Creative
Conference Session Videos December 7, 2023In this video, Corteva Agriscience’s Leah Beyer discussed the value and importance of an in-house digital and creative team.
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Project Management: The In-House Agency Catalyst
Conference Session Videos December 7, 2023In this video, Medtronic’s Ana Romero shared some of the qualities project managers must have to succeed and some tips for how they can be more effective communicators.
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Transforming the Creative Development Process at Dell Technologies
Event Recaps December 7, 2023Dell Technologies shared how it worked with Blum Consulting Partners to streamline its creative review process.
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How Prudential Activated Curtain Up on Broadway
Event Recaps November 15, 2023Prudential, the title sponsor of the Curtain Up Broadway Festival, supported the event with activations across print, digital, video, and experiential channels.
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How Bayer Created an In-House Content Production Agency
Event Recaps November 14, 2023Bayer described how it developed an in-house content production team for its North American health division.
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Herbalife: 368 Creative, the In-House Content Studio
Event Recaps October 17, 2023At the core of Herbalife's marketing capabilities sits 368 Creative, their multi-faceted creative services team. Nuno Duarte Silva laid the framework for this team and how it integrates with the entirety of 368 Creative and Herbalife's marketing strategy to deliver consistent on-brand messaging.
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Diageo: The Value of a Partnership Mindset in Media Procurement
Event Recaps October 4, 2023The strongest procurement teams prioritize their internal and external partnerships. In media procurement, being a valued partner means being educated on the evolving media landscape, advocating for transparency, and thinking proactively to anticipate changes.
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Quantifying the Value of the In-House Agency
Knowledge Partners September 17, 2023Blum Consulting shares insights quantifying the value of in-house agencies.
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The Future of CX Starts In-House
Partner Content September 14, 2023The future of customer experience (CX) is promising, and its impact on in-house marketing and creative teams in Fortune 500 companies is set to be transformative. As businesses recognize the importance of CX in driving customer loyalty, differentiation, and revenue growth, these teams will evolve into vital contributors to a company's success in the CX era.
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Trends in Agency Ecosystems
Knowledge Partners September 13, 2023R3 identifies six main models of agency management systems, examines the pros and cons of each, provides case studies of brands’ use of these models and how the models evolved, and looks at how in-house agencies can fit within these models.
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