Green & Sustainable Marketing
Honest Tea Drives Growth Through Authenticity and Social Responsibility
Seth Goldman, president and TeaEO of Honest Tea, discussed how an entrepreneurial team of true believers leveraged innovative brand marketing and a socially-conscious vision to build a national brand.
Venable LLP: FTC Forces Paint Companies to Remove “Green” From Their Palette
Venable LLP discusses two recent green marketing settlements from the Federal Trade Commission (FTC) in this advertising alert.
Green Marketing: Growing Your Business Through Sustainability
Green products are a huge business. It is estimated that they account for $40 billion in annual U.S. sales. This ANA Insight Brief includes best practices for building a green marketing program. It features case studies from Patagonia, Reckitt-Benckiser, Seventh Generation, and TerraCycle, in addition to information on federal guidelines for green and sustainable marketing.
Venable LLP: An Overview of the FTC’s New and Improved Green Guides
Venable LLP provides an overview of the Federal Trade Commission (FTC)’s new and improved green guidelines in this article from The Antitrust Source.
Bridging the China CSR Gap
International marketing consultancy R3 Worldwide partnered with leading Chinese sustainability consultancy SynTao on this report to provide insight on which brands are the most respected for corporate social responsibility (CSR) in China and how brands can minimize the gap between sustainability performance and CSR brand perception.
Consolidated Edison: Consumer Insights Lead to Collaborative Energy-Efficient Campaign
Adrianne Ortizo, program manager, residential and small business solutions energy efficiency and demand management programs, Consolidated Edison, Inc., and Mei Shibata, chief strategy officer, ThinkEco, discussed the energy company’s promotion of smart air conditioning technology in New York City.
Consolidated Edison: Consumer Insights Lead to Collaborative Energy-Efficient Campaign
Adrianne Ortizo, program manager, residential and small business solutions energy efficiency and demand management programs, Consolidated Edison, Inc., and Mei Shibata, chief strategy officer, ThinkEco, discussed the energy company’s promotion of smart air conditioning technology in New York City.
Patagonia: Sustaining a Valuable Brand by Protecting Our Common Ground
Vincent Stanley, vice president, marketing, Patagonia Company, discussed how the renowned outdoor clothing and equipment company has led the way in sustainability since its founding.
Reckitt Benckiser: Partnering with Consumers to Impact Sustainability
Jennifer Duran, global sustainability manager, Reckitt Benckiser, discussed how Reckitt Benckiser has revamped its mission and purpose to focus more on sustainability.
Reckitt Benckiser: Partnering with Consumers to Impact Sustainability
Jennifer Duran, global sustainability manager, Reckitt Benckiser, discussed how Reckitt Benckiser has revamped its mission and purpose to focus more on sustainability.
Seventh Generation: Sustainability 3.0
Joey Bergstein, chief marketing officer, Seventh Generation, discussed how Seventh Generation connected successfully with consumers to become the number on green brand in the U.S. in 2011.
Seventh Generation: Sustainability 3.0
Joey Bergstein, chief marketing officer, Seventh Generation, discussed how Seventh Generation connected successfully with consumers to become the number on green brand in the U.S. in 2011.
The Evolution of the Green Consumer
Jack Neff, business writer and editor, Advertising Age, discussed how consumer interest in green products may be waning.
The Evolution of the Green Consumer
Jack Neff, business writer and editor, Advertising Age, discussed how consumer interest in green products may be waning.
Unilever Talks Sustainable Living
Keith Weed, Chief Marketing & Communication Officer, Unilever, explained how Unilever created an engine for consumer-led growth that is economically, environmentally, and socially sustainable.
Unilever: Creating an Engine for Consumer-Led Growth
Keith Weed, chief marketing & communication officer, Unilever, discussed how Unilever is using it sustainability efforts to change the way it does marketing and drive business results.
Unilever: Creating an Engine for Consumer-Led Growth
Keith Weed, chief marketing & communication officer, Unilever, discussed how Unilever is using it sustainability efforts to change the way it does marketing and drive business results.
The Coca-Cola Company: The World's Most Valuable Global Brand
Joe Tripodi, executive vice president, chief marketing and commercial officer, The Coca-Cola Company, described the company's mission to double its business in ten years by engaging the market, delivering shared value, and building a network advantage.
The Coca-Cola Company: The World's Most Valuable Global Brand
Joe Tripodi, executive vice president, chief marketing and commercial officer, The Coca-Cola Company, described the company's mission to double its business in ten years by engaging the market, delivering shared value, and building a network advantage.
The Coca-Cola Company: The World’s Most Valuable Global Brand
Joe Tripodi, executive vice president, chief marketing and commercial officer, The Coca-Cola Company, described the company's mission to double its business in ten years by engaging the market, delivering shared value, and building a network advantage.
