Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 254 document(s).

  • The Progress Check: Sustainability

    Knowledge Partners   March 14, 2024  

    Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.

    view
  • Brand Purpose and Sustainability

    Industry Insights   March 12, 2024  

    As the effects of climate change threaten society in more and more ways, a growing number of companies are working to integrate sustainability initiatives into their brand purposes. Efforts to do so, however, can often be beset with questions and uncertainty. To bring added clarity to the matter, consider three tips shared by guests on the ANA Center for Brand Purpose’s Beyond Profit podcast.

    view
  • We Need to Level Up If We Want to Hit Sustainability Targets

    Industry Insights   March 11, 2024  

    Sustainable media is not a new topic. The numbers around advertising emissions have long been discussed at industry events and in the press. To reach sustainability targets in the realm of media, it is crucial to bridge the gap between discussions on sustainable practices and their effective implementation. While numerous marketing technology solutions promise emission reduction, there seems to be disparity in how agencies and clients approach the issue.

    view
  • What Advertisers Need to Do for a More Sustainable Super Bowl 2025

    Industry Insights   February 29, 2024  

    You’ve already likely read several articles recapping and the ads, and even the sustainability issues around the Super Bowl, but, before you tune out, this is about the specifics that we need to get into to make sure next year isn’t a repeat with a lack of sustainability consideration in the advertising.

    view
  • Scoring Consumers’ Perceptions of Leading Supermarkets' Commitment to ESG

    Money Slides   February 26, 2024  

    Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading supermarkets’ commitment to the environment, society, and governance (ESG).

    view
  • Scoring Consumers’ Perceptions of Apparel Brands’ Commitment to ESG

    Money Slides   February 26, 2024  

    Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading supermarkets’ commitment to the environment, society, and governance (ESG).

    view
  • Scoring Consumers’ Perceptions of Beer Brands’ Commitment to ESG

    Money Slides   February 26, 2024  

    Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading beer brands’ commitment to the environment, society, and governance (ESG).

    view
  • How Much Does Sustainability Drive Consideration in Your Sector?

    Money Slides   February 26, 2024  

    Valuation and strategy consultancy Brand Finance quantifies how much of a role a brand’s commitment to sustainability plays in driving consideration in a variety of sectors.

    view
  • Sustainability's Role in Driving Consideration

    Money Slides   February 26, 2024  

    Valuation and strategy consultancy Brand Finance quantifies how a commitment to sustainability measures up as a driver of consideration relative to other factors.

    view
  • Valuing Sustainability Perceptions

    Event Recaps   February 21, 2024  

    The Brand Finance Sustainability Perceptions Index quantifies the value of sustainability perceptions for the first time.

    view
  • Practicing Good Corporate Citizenship Through Supplier Management: Johnson & Johnson’s Approach

    Event Recaps   February 1, 2024  

    Johnson & Johnson described how it approaches supplier engagement in a way that reflects its commitments to the environment, social responsibility, and diversity and inclusion.

    view
  • Sustainability Report Template

    Tools   January 21, 2024  

    A comprehensive template for creating a sustainability report.

    view
  • Navigating Complexity Is Hard — Talking About It Doesn’t Have to Be

    Knowledge Partners   January 10, 2024  

    Recent research reveals consumers don’t clearly understand what brands are doing around diversity, equity, and inclusion (DE&I). If companies simplified their approach by bringing clarity and consistency to what they do as well as how they communicate, the research suggests consumers would reward them.

    view
  • Sustainability Assessment Template

    Tools   January 1, 2024  

    A comprehensive assessment of your organization's current level of sustainability.

    view
  • Five Marketing Predictions for 2024

    POVs   December 21, 2023  

    To ensure you're prepared for whatever looms ahead, Champions of Growth podcast host Matthew Schwartz is peering into his crystal ball and predicting what some of the most salient marketing trends of 2024 will be.

    view
  • What Role Should Brands Play in a Global Crisis?

    Industry Insights   December 18, 2023  

    Once upon a time, brands and politics didn't mix... or at least some topics were considered taboo by most organizations. The rise of social media, the constant expression of personal opinions, the speed at which misinformation flows, corporate interest in customer values, and even commitments to purpose, have changed how many brands communicate in a post-COVID world.

    view
  • Here's How to Reduce the Carbon Cost of Your Digital Campaigns

    Industry Insights   December 13, 2023  

    The holidays are coming. And you know what that means: lots of presents, festive drinks, family fights over the dinner table, and erm, the amount of greenhouse (GHG) emissions going up. So, how can digital advertisers stay off the naughty list and reduce the carbon emissions generated by their holiday ads without sacrificing performance? Well, here are our suggestions.

    view
  • Aspen's Green Warrior

    Social Impact   December 11, 2023  

    Protecting winters and altering the course of global climate change is a big job, and one that's rife with challenges. But Auden Schendler, SVP at Aspen One, is not one to back down.

    view
  • The Sustainability Gap: Greenwashing Versus Greenhushing

    Event Recaps   December 4, 2023  

    Speakers from Brand Finance explained the concepts of greenwashing and greenhushing.

    view
  • The Sustainability Gap: Greenwashing Versus Greenhushing

    Conference Session Videos   December 4, 2023  

    In this video, speakers from Brand Finance explained the concepts of greenwashing and greenhushing.

    view