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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Research Reports September 26, 2024The ANA's Media & Measurement Leadership Council, an activist group of brand advertiser's chief media and research officers, and Scope3 share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem.
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These B2B Campaigns Highlighted Sustainability and Sustainable Growth
Pulse September 10, 2024In a time when sustainability can feel like an empty buzzword, it’s important to highlight the real work brands are doing to make change in the space, regardless of industry. Climate change is top-of-mind for people, whether as consumers or producers; mitigating its negative consequences should therefore become an integral part of a company’s processes.
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Navigating State Greenwashing Legislation: Compliance Strategies for Marketers
Webinar Rewinds September 10, 2024This webinar covered state legislation aimed at curbing "greenwashing" — the practice of overstating the sustainability or environmental benefits of products or services.
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Coffee Company Brews Special Marketing Blend
Social Impact September 9, 2024Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, says making charitable donations, encouraging volunteerism among his employees, and promoting sustainability are at the heart of the coffee brand.
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The Cool Down’s Five Big Things: Business and Sustainability Insights from The Cool Down’s Proprietary Audience Data Stack
Knowledge Partners July 26, 2024A media company specializing in sustainability issues, The Cool Down shares insights derived from its proprietary audience data stack to shed light on consumers’ attitudes toward the topic.
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The UN Live at the Global CMO Growth Council Leadership Assembly in Cannes, 2024
CMO Content July 19, 2024Speaking at the Global CMO Growth Council Leadership Assembly in Cannes, Katja Iversen, CEO of the Museum for the United Nations (UN Live), emphasized the organization's mission to inspire sustainable behavior by engaging people globally.
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Cosmetics and Personal Care: False Advertising Litigation Trends
Webinar Rewinds July 9, 2024In this webinar, learn about the recent wave of class action litigation targeting advertising and marketing statements made by cosmetics and personal care brands. Key topics included PFAS chemicals, “natural” and “green” claims, ESG claims, and Proposition 65 compliance.
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How Embraer: Enhanced Its Sustainability Messaging
B2 Awards July 5, 2024The E2 Tech Eagle campaign underlined Embraer’s commitment to furthering sustainability in flight through innovation.
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Little Guys Making a Big Impact
Social Impact July 1, 2024Through sustainable business practices, nonprofit partnerships, and community involvement, three small, determined outdoor apparel companies in New Hampshire — Minus33, Burgeon Outdoor, and Terracea — are staking their claim in a robust and competitive market.
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Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal
B2 Awards July 1, 2024Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.
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Ecolab Launched a B2B Campaign to Fight Climate Change
B2 Awards June 29, 2024By fostering one-on-one connections with CEOs, Ecolab emerged as a trusted advisor with credibility and expertise on a complex topic. Custom content was amplified through a variety of publications, which also helped these businesses understand the benefits and opportunities of better water management.
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Conservation Fundraising Meets the Era of AI
Social Impact June 24, 2024Though the fundraising environment is challenging for nonprofits, many environmental organizations have embraced new strategies and tools that help them forge the strong donor relationships necessary to bring in funds to pursue their important work.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Event Recaps June 14, 2024Pierluigi Cumo, VP of B2B Marketing, North America at Michelin, explored how to effectively navigate market perceptions surrounding the costs of sustainable practices, segmented customers based on their sustainability priorities, and messages that resonate across diverse buyer personas.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Conference Highlights June 14, 2024Communicating the value of sustainability is a major focus of Michelin’s B2B marketing efforts.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Conference Session Videos June 14, 2024In this video, Pierluigi Cumo, VP of B2B Marketing, North America at Michelin, explored how to effectively navigate market perceptions surrounding the costs of sustainable practices, segmented customers based on their sustainability priorities, and messages that resonate across diverse buyer personas.
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Ad Net Zero Shares Emissions Best Practices and Case Studies
Event Recaps May 30, 2024A new book by Sebastian Munden and Matt Bourn includes a manifesto for anyone in marketing and advertising to adopt, putting their skills to promoting better choices, disconnecting value-creation from more stuff, accelerating economic productivity, and growing the businesses that will be central to a sustainable economy.
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How Marketers Weather Climate Change
Champions of Growth Podcast May 29, 2024Climate change is getting worse, with an increasing number of storms, wildfires, and downright freakish weather happening with increasing frequency. Randi Stipes, CMO of The Weather Company, joins host Matthew Schwartz to discuss how marketers can leverage weather-related data.
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Why Claritin Is Planting Trees to Help Your Allergies
In-House Excellence Awards May 16, 2024Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.
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We’re Not (Always) the Main Character
Event Recaps April 30, 2024Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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We’re Not (Always) the Main Character
Conference Session Videos April 30, 2024In this video, Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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