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  • What Fashion Marketers Need to Consider When Expanding Their Affiliate Programs Internationally

    Industry Insights   November 14, 2023  

    As so many companies can attest, affiliate and partner marketing programs can generate tremendous ROI and serve as a core monetization method within a company’s broader portfolio. One way to make the most of this opportunity is to expand such efforts in a multinational capacity. This global orientation is especially useful for the aspirational fashion marketer — namely those inclined to follow the playbook of luxury brands who’ve gone all in on partnership marketing.

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  • Dogtopia Enables Localized Digital Advertising for Franchisees

    Smarties Awards   July 24, 2023  

    Dogtopia enabled franchisees to deploy, fund and measure their own lead-generation campaigns within a common branding and messaging approach.

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  • Bai Saigon Launched a Limited-Edition Pack to Reinforce its Vietnamese Roots

    Smarties Awards   July 24, 2023  

    Bai Saigon created a 63-pack of beer, representing 63 Vietnamese provinces, to reinforce its position as a Vietnamese company.

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  • Seven Best Practices for Promoting Your Brand Overseas

    Industry Insights   June 14, 2023  

    Pamela Ghosal, Global Head of Brand and Communications at Phrase, provided some best practices for promoting your product in foreign markets, with localization as your guiding light.

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  • The Fresh Market Launches the Ultimate Loyalty Experience

    REGGIE Awards   May 14, 2023  

    The Fresh Market’s mission was to build a personalized loyalty experience that was not only different from any other but deepened the relationship with its existing guests and develop new relationships along the way. In less than a year, the company exceeded its goals for the program, which continues to grow daily.

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  • How MarTech Is Revolutionizing Franchise Businesses’ Localized Marketing

    Industry Insights   May 11, 2023  

    In today’s digital age, consumers are more connected than ever before. They have access to a wealth of information at their fingertips and can easily compare prices and products from different businesses in a matter of seconds. This makes it far more challenging for franchise businesses to stand out from the competition.

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  • How This Organization Created Community Again

    REGGIE Awards   May 9, 2023  

    Nothing displays COTA’s commitment to the Columbus community quite like the On the Line video series. In 2022, COTA released 19 episodes showing customers how to ride COTA to different businesses and organizations “on the line,” helping to reintroduce and reinvigorate community culture and support network after the pandemic.

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  • 3 Ways Software Is Fueling Localized Marketing at Scale

    Industry Insights   April 21, 2023  

    Some translation experts describe the mission of translation as restoring the Tower of Babel: All the peoples of the world speaking in one tongue without cultural differences to constrain communication. Machine translation and automation appear to bring organizations closer to this reality. Plug all a company’s communications into a translation engine, and a company can speak to everyone around the world in their own language.

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  • Event Marketing

    ASK Answers   March 22, 2023  

    What are current trends and best practices for event marketing?

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  • Casual Dining Restaurant Loyalty Index Report

    Knowledge Partners   November 29, 2022  

    In this report, Foursquare unpacks the nuances of casual dining visitation over the past year to provide the most accurate assessment of casual dining loyalty in America.

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  • Restaurant Marketing Strategies for 2022

    Pulse   June 23, 2022  

    Restaurants suffered greatly at the hands of COVID-19, when only take-out could feasibly be an offering. Add staff shortages, supply chain issues, rising inflation, and gas prices to that blow, and one can see that restaurants have not had an easy time regaining their footing. With the pandemic mostly behind us, consumers’ pent-up desire for dining out has increased, and despite the other setbacks the industry is facing, restaurants are seeing a resurgence, as QSR magazine recently reported. The struggle is not over yet, however, and an agile approach to marketing a restaurant brand is key; the resources here look at some strategies restaurants can take to help their recovery.

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  • CMO Keynote: Change Lives Here

    Event Recaps   May 3, 2022  

    Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.

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  • CMO Keynote: Change Lives Here

    Conference Session Videos   May 3, 2022  

    In this video, Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.

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  • AT&T’s “Win Local" Campaign in Mexico

    REGGIE Awards   April 21, 2022  

    AT&T Mexico strove to engage local communities during the pandemic by lending support to struggling local businesses.

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  • Full of Detroit Soul

    REGGIE Awards   April 21, 2022  

    Pepsi created a purpose-driven, omnichannel campaign to restore pride to Detroit, giving local artists and creators a platform to share their stories and talent with the Detroit community.

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  • Hotels and Resorts Check Out New Ways to Appeal to Consumers

    B2C   October 22, 2021  

    The hospitality sector is finding unique ways to overcome the ongoing adversity caused by the pandemic. With most Americans keen to travel to places within driving distance, boutique brands are plugging destinations that are easily accessible by car. The major hotel chains, suffering even severer losses, are catering to existing customers and touting loyalty programs.

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  • Marketers Tout the Return of In-Person Events

    B2C   August 20, 2021  

    As people start to venture out to live events — even as concerns grow about the Delta variant — consumer-facing brands are looking to strike the right tone in their advertising efforts for in-person events.

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  • Executing the Big Idea Through to the Point of Purchase

    Event Recaps   August 10, 2021  

    Speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.

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  • Executing the Big Idea Through to the Point of Purchase

    Conference Session Videos   August 10, 2021  

    In this video, speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.

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  • Executing the Big Idea Through to the Point of Purchase

    Conference Highlights   August 10, 2021  

    ECHO is leveraging digital to give its distributors the tools to be in sync with the customer journey.

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