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Search returned: 1623 document(s).
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With Great Purpose Comes Great Responsibility
POVs September 18, 2024Beyond Profit host Ken Beaulieu shares some tips for how your organization can ensure that every single stakeholder embodies the brand purpose, improving the odds that it feels authentic to consumers.
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What’s the Secret to Finding Your Purpose in the Workplace?
Podcast Clips September 12, 2024Lan Phan, CEO of Community of Seven, offered her thoughts on how marketing and other business professionals can both identify their ideal professional purpose and then take steps to lean into that purpose.
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How to Achieve Personal Fulfillment
Beyond Profit Podcast September 10, 2024In this episode of Beyond Profit, Lan Phan, CEO of the purpose-led consultancy Community of Seven, joins host Ken Beaulieu to discuss key aspects of her new book, including shifting from self-doubt to self-acceptance, finding consistency in life, and overcoming the fear of change.
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How Toyota Highlighted Its Brand Position with Paralympics Sponsorship
Event Recaps September 10, 2024Toyota’s Russ Koble highlighted various pieces of creative developed as part of the automaker’s Paralympics sponsorship, meant to support the updated brand position of Toyota as a mobility company.
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Coffee Company Brews Special Marketing Blend
Social Impact September 9, 2024Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, says making charitable donations, encouraging volunteerism among his employees, and promoting sustainability are at the heart of the coffee brand.
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Fundraising During the Election Season
Social Impact August 26, 2024As election season heats up, nonprofits will have to compete with a deluge of political advertising that leads to increased media spending and donor fatigue. While it may be tempting for nonprofits to stop fundraising altogether during such a chaotic period, it's important that they keep their momentum and use targeted messaging to spotlight how their mission makes a real difference in people's lives.
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Navigating Social Impact Partnerships: Key Trends for 2024 and Beyond
Event Recaps August 20, 2024Speakers discussed the latest data from For Momentum's 2024 Social Impact Stats Compendium that nonprofits can leverage to develop powerful partnerships for maximizing social impact.
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Six Tips for Nonprofits in Pursuit of Growth
Event Recaps August 20, 2024During a session at an ANA One-Day Conference, RKD Group and the Atlanta Humane society offered tips to nonprofits looking to drive growth.
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What We've Learned: Insights from Industry Innovators
Event Recaps August 20, 2024During a session at the 2024 ANA Nonprofit Growth Summit, a panel of nonprofit industry leaders shared examples of times when innovation led to a successful campaign for the sustainer programs of their respective nonprofit organizations.
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Turning Spirits into Love
Social Impact August 19, 2024Tito's Handmade Vodka launched a number of charitable initiatives under its "Love, Tito's" umbrella, all with the goal of making the world a better place. In this interview, Taylor Berry, VP of marketing at Tito's, says if the brand can turn the focus on the nonprofits it supports, the love will come right back around to the brand.
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Editor Highlights: ANA's Ethics Code, Data Compilance, and CTV
Pulse August 15, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Why You Should Embrace Vulnerability
Beyond Profit Podcast August 13, 2024In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Monica Rowe, chief marketing officer at CARE, one of the largest NGOs in the world, joins host Ken Beaulieu to discuss vulnerability at length, including the importance of marketing humanity, empathy, and caring with purpose at the core.
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Nonprofit Mission: Avoiding Burnout
Social Impact August 12, 2024In an increasingly challenging workplace landscape, nonprofit CEOs feel tremendous pressure to succeed, resulting in high incidences of burnout. While there are no easy solutions, there are proven ways to maintain a work-life balance.
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Remaining Purposeful in Challenging Times
Beyond Profit Podcast July 31, 2024In this episode of Beyond Profit, host Ken Beaulieu catches up with Adrian Power, founding partner and brand strategist at Good Stuff Partners, to discuss the unique nature of his business, the state of purpose in these changing times, how brands can stand up to scrutiny, how to build true purpose equity, and more.
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Abandoning Your Brand Purpose During Tough Times Means It’s Basically Worthless
Podcast Clips July 31, 2024On Beyond Profit, Good Stuff Partners’s Adrian Power explains why brands should be inviting shakeholders to scrutinize their purpose.
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An Event to Inspire Latino Men Toward Better Mental Health
Knowledge Partners July 23, 2024In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.
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Marketing News Quiz for July 20, 2024
Marketing News Quiz July 20, 2024In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.
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The UN Live at the Global CMO Growth Council Leadership Assembly in Cannes, 2024
CMO Content July 19, 2024Speaking at the Global CMO Growth Council Leadership Assembly in Cannes, Katja Iversen, CEO of the Museum for the United Nations (UN Live), emphasized the organization's mission to inspire sustainable behavior by engaging people globally.
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National Grid Promotes Energy Efficiency
B2 Awards July 18, 2024National Grid undertook a multi-year campaign to encourage its customers to pursue greater energy efficiency.
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Driving Ballet Ticket Sales with Innovative Creative
Event Recaps July 18, 2024Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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