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  • Why Purpose Is a Competitive Advantage

     POVs   May 10, 2024  

    <em>Beyond Profit</em> podcast host Ken Beaulieu shared a few reasons why business leaders and shareholders would welcome the competitive advantages that brand purpose can deliver.

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  • Why is the Brand Purpose Creative Brief Not a Standard Marketing Practice?

     Podcast Clips   May 10, 2024  

    Why does nobody in the industry talk about the importance of a brand purpose creative brief? Hope Freedman, a purpose and brand marketing expert, weighed in and shared some insights about how one might approach writing one.

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  • The Importance of a Brand Purpose Creative Brief

     Beyond Profit Podcast   May 7, 2024  

    In this episode of <em>Beyond Profit</em>, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.

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  • Intersectionality in Marketing

     Industry Insights   May 7, 2024  

    Understanding intersectionality can benefit and elevate strategy and communications from shallow, performative marketing to meaningful brand impact.

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  • Reassessing Purpose as Society’s Expectations for Business Rise

     Knowledge Partners   May 1, 2024  

    The Internationalist and ANA’s Center for Brand Purpose conducted a survey in February 2024 that asked respondents ten questions about their sentiments on the evolution of purpose in a tumultuous year. These results help shape action taken as part of the Marketing Makes a World of Difference initiative.

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  • Brands and Mental Health

     ASK Answers   May 1, 2024  

    How can brands support consumer and employee mental health and wellness?

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  • Plan International Battles Gender Stereotypes Online

     Event Recaps   April 30, 2024  

    During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.

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  • Nonprofits Are Jumping on the AI Bandwagon

     Social Impact   April 29, 2024  

    A majority of nonprofits say they now use some type of AI, but they seek more dialogue and understanding about the burgeoning technology's limitations.

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  • ParkinSex: An Inclusive Guide for People with Parkinson’s Disease

     REGGIE Awards   April 28, 2024  

    Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.

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  • Nonprofit Fundraising

     ASK Answers   April 26, 2024  

    How can nonprofits successfully raise funds for their organization?

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  • Dove Dares Parents to Help Their Daughters Embrace Body Confidence

     REGGIE Awards   April 26, 2024  

    With Dove’s campaign, “Dare to Be Truly You,” the brand inspired a trusting, open dialogue between kids and parents to discuss beauty and self-esteem topics through experiential events, in-store education, and social extensions of the card game that Dove designed to accompany the campaign.

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  • Marketers' Attitudes Toward Brand Purpose

     Money Slides   April 24, 2024  

    Deborah Malone of The Internationalist shares survey data that illuminates the relative importance that marketers assign to brand purpose and the ways in which they bring it to life in their organizations.

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  • Managing Marketing and Communications to Avoid ESG Backlash

     Event Recaps   April 23, 2024  

    In advance of its next meeting, the ANA's Sustainability Committee convened a special session with Michael Maslansky, founder of Maslansky + Partners, to discuss the current landscape of cultural sensitivity marketers are experiencing.

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  • 4 Experts Weigh in on Sustainable Actions

     Industry Insights   April 22, 2024  

    Finding ways to promote sustainable actions, as well as integrate sustainable actions, processes, and products, is essential to doing business ethically and responsibly. Below are some actionable ideas and inspiring thoughts from industry leaders.

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  • Dove Combats Toxic Beauty Standards Online and Fights for Passage of the Kids Online Safety Act

     REGGIE Awards   April 20, 2024  

    The Dove Self-Esteem Project released <em>Cost of Beauty</em>, a powerful film illustrating the impact that toxic beauty content on social media can have on youth mental health.

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  • How the San Diego Rescue Mission Used AI to Reveal Humanity

     REGGIE Awards   April 18, 2024  

    The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.

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  • Dove Advances the Fight Against Race-Based Hair Discrimination

     REGGIE Awards   April 17, 2024  

    Dove partnered with LinkedIn to combat race-based hair discrimination in the workplace.

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  • Flag Football Hits Super Bowl Prime Time

     REGGIE Awards   April 17, 2024  

    The NFL's "Run With It" campaign introduced flag football to the Super Bowl stage, spotlighting women's pivotal role in the sport's growth and challenging stereotypes.

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  • Breaking Through to Gen Z

     Event Recaps   April 17, 2024  

    How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.

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  • Driving the Development of Purposeful Brand with Humanity

     Conference Highlights   April 16, 2024  

    Having an empathetic connection to consumers is essential to a brand journey rooted in purpose.

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