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Search returned: 155 document(s).
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.
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Jackpot Jingle: Reinventing Radio to Attract a Younger Audience
REGGIE Awards April 22, 2024The Ohio Lottery is ranked sixth in the nation for sales, but with the current lottery-playing population aging, the organization had to look to younger audiences as a means of sustaining and enlarging the lottery’s audience.
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How This Hotel Enlisted Cookie Monster to Woo Millennial Parents
REGGIE Awards April 17, 2024DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.
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Talking About My Generation
Knowledge Partners March 6, 2024The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.
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Infographic: Millennial and Gen Z Perceptions — The Wine Industry
Knowledge Partners December 20, 2023With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we’ve summarized some of the session’s really grape (we mean, great) data.
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Marketing to Millennials
ASK Answers December 6, 2023How can my brand effectively connect with millennials?
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Riviana Shakes Up Boring Rice Category with Non-Traditional Messaging
Multicultural Excellence Awards November 13, 2023To stand out in a traditionally “boring” category, Riviana promoted its Mahatma rice brand with culture-first messaging targeted toward young people who were known to be culinary explorers.
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A Surprising Millennial Travel Trend: They Love Cruises
Industry Insights September 25, 2023The cruise industry is on the cusp of a groundbreaking transformation, courtesy of millennials — the dominant force propelling this change. Born between the early 1980s and the mid-1990s, millennials bring their distinct preferences and desires, prompting cruise lines to adapt and cater to their needs. Join us as we explore this remarkable shift in the cruise travel landscape.
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Shocking Millennial Marketing Statistics & Trends in 2023
Industry Insights July 25, 2023Millennials grew up in a time of rapid technological advancements and globalization. They are often referred to as digital natives, as they were the first to fully embrace and adapt to the digital revolution. Further, millennials are highly connected through social media and smartphones — and their tech-savviness has reshaped communication, entertainment, and even industries like retail and marketing.
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How Maybelline Used TikTok’s Ad Solutions to Turn TikTokers into Customers
Smarties Awards July 24, 2023Maybelline leveraged TikTok’s full suite of advertising solutions to promote its video campaign and turn young TikTokers into new customers.
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Danone Partnered with Influencers to Make Hydration Fun
Smarties Awards July 24, 2023AQUA, Indonesia’s No.1 bottled water brand is the market share leader in this category. However, this market leadership is heavily challenged with the onslaught of pandemic and new players on the shelf.
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How Whirlpool Leveraged VR
Smarties Awards July 24, 2023Whirlpool Shopper’s solution sought to fundamentally change how we collectively think about shopper marketing in the category. By using advanced behavioral targeting, Whirlpool Shopper would understand what caused someone to start shopping for appliances and tailor the ads they see based on what they were shopping for.
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Threads and the Future of the Social Media Landscape
Industry Insights July 21, 2023Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads also allows users to upload photos and videos to the feed.
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The Brands Leaning into Gaming
Industry Insights July 19, 2023Brands are often trying to find new ways to connect to younger generations. One effective way to connect with millennials and generations Z and alpha is through the world of gaming. Gaming is a connector across various demographics and cultures — and can bring families together through activities. For brands, this approach is also an opportunity to create experiential moments and personalized content in ways that are fun and exciting.
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Mothers’ Top Five Parenting Ideals: Gen Z Versus Millennials
Money Slides June 19, 2023Researchers share survey data that compares the parenting ideals of millennial and generation Z mothers.
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Influence and Community: Connecting with Your Audience Through Shared Values
Event Recaps June 8, 2023MINI USA and their agency RQ shared their approach to influencer marketing that connects with target demographics by engaging the group's trusted leaders. In a world where consumers are making purchasing decisions based on values, they explored how leveraging influencers to message shared values sparks engagement.
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Perfect Parenting: The Disconnect Between Moms and Marketers
Webinar Rewinds June 8, 2023In this webinar, Dominique De Lope, senior manager of trade insights with BabyCenter and What to Expect, discussed Gen Z and Millennial mothers' changing definition of parenting success, what really influences moms' perceptions, and how they feel about their depiction in advertising and marketing campaigns.
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The Age of Re-Enchantment: Uncovering the Desire for Experiences That Uplift, Inspire, and Enthrall
Knowledge Partners May 26, 2023Wunderman Thomson shares the results of a wide-ranging survey of people’s attitudes, revealing three overlapping needs: a hunger for reawakening and sense-making in a chaotic and confusing world; a desire to transcend the everyday and feel part of something bigger than ourselves; and an optimistic impulse to actively usher in a kinder, more hopeful future.
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How TUMS Ended Its War on Food with the “Love Food Back” Rebranding Campaign
REGGIE Awards May 19, 2023With its “Love Food Back” campaign, TUMS wanted to reposition its brand and reignite its customers’ passion for even the spiciest of foods.
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The Iconic Summer Mashup 2.0
REGGIE Awards May 14, 2023Bar-S Foods built upon the success in 2021 by continuing to push Bar-S as a value brand its consumers can be proud to share on their kitchen tables and with their smartphones through a country music video mashup of a classic ‘90s hip-hop track.
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