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  • Katie Williams, Chief Marketing & PR Officer at Haleon, Talks Purpose

    Industry Insights   March 12, 2024  

    Katie Williams, chief marketing and PR officer at Haleon U.S., will discuss the process of developing purpose while accelerating growth, as well as share learnings at the upcoming ANA Brand Masters Conference on April 15 to 17.

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  • Email Marketing Trends and Best Practices

    ASK Answers   March 6, 2024  

    What are trends and best practices in email marketing?

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  • 2024 Advertising Outlook Report

    Knowledge Partners   March 5, 2024  

    Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.

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  • How to Write Successful Creative Briefs

    ASK Answers   February 28, 2024  

    What makes for a great creative brief, and how do I write one?

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  • Next Level AI Prompts for Marketers

    POVs   February 27, 2024  

    AI, like a complex musical instrument, can produce a range of outputs depending on how you play it. To ensure you're staying in tune, Marketing Futures host Mike Berberich is here with some tips to help you get the most out of AI.

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  • The High Performers of Super Bowl LVIII and What We Can Learn

    Knowledge Partners   February 16, 2024  

    Brainlabs has seen hundreds of Super Bowl ads over the years, and one thing remains a constant – there are always big wins and memorable fails. The company uncovered four key opportunities for advertisers to apply moving forward in 2024.

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  • Too Many Celebrities, Too Few Laughs: Why There Was Nothing Super About This Year’s Super Bowl Ads

    Industry Insights   February 15, 2024  

    We need to talk about this year’s Super Bowl ads. Super Bowl? Super flop, more like. The Kansas City Chiefs may have written themselves into the history books with a thrilling win over the San Francisco 49ers in overtime on Sunday, but the nail-biting drama on the field was certainly not replicated off it.

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  • Subscription Marketing: Trends & Best Practices

    ASK Answers   February 15, 2024  

    How has the subscription economy evolved, both from a consumer and a brand perspective? This issue of ASK Answers can help guide your team's subscription strategy.

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  • The Future Is Creative: Analytical Approaches to Maximizing Creative Impact

    Webinar Rewinds   February 15, 2024  

    In this webinar, learn about the various ways to plan, experiment, and effectively measure the impact of ads' creative on digital platforms to drive greater value for your organization.

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  • Bringing Purpose to Life Through Storytelling

    POVs   February 14, 2024  

    Beyond Profit host Ken Beaulieu shares four tips to bring your brand purpose to life through authentic storytelling and create a powerful differentiator for your business.

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  • AI Use Case Compendium for Marketing

    Research Reports   February 8, 2024  

    To help you make the most of AI for your marketing programs, we've compiled a compendium of practical use cases and real-world examples.

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  • How to Manage Distinct Brand Assets

    ASK Answers   February 8, 2024  

    How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?

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  • Overcoming the Obvious: Sparking Creativity Against Marketing Woes

    Knowledge Partners   February 8, 2024  

    Inspira Marketing shared how unconventionally creative marketing strategies, including interactive storytelling and experiential marketing, empowers brands to capture the attention of their target audience.

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  • Have Ad Agencies and Other Creatives Become Too Reliant on Data Analytics?

    Podcast Clips   January 31, 2024  

    Boathouse’s Peter Prodromou believes that the industry has gone too far down the path of data reliance and has forgotten the power of great creative. He explained what he thinks the response to this misstep by the industry will be.

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  • The Future Less Traveled: Dentsu Creative’s 2024 Trends

    Event Recaps   January 30, 2024  

    Drawing on the collective research and insights of strategists, futurists, and innovators, a new report from Dentsu Creative articulated five trends in creativity for marketers in 2024.

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  • The Future Less Traveled: Dentsu Creative’s 2024 Trends

    Conference Session Videos   January 30, 2024  

    In this video, hear about a new report from Dentsu Creative that articulates five trends in creativity for marketers in 2024, drawing on the collective research and insights of strategists, futurists, and innovators.

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  • How Brands Can Authentically Engage Hispanic Creators

    Knowledge Partners   January 29, 2024  

    This report from BODEN combines the perspectives of various Hispanic influencers, getting their point of view on what successful and effective influencer marketing partnerships look like.

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  • Chris Cardetti of BARKLEY on Why Brands Need to Create Tangible Actions

    Industry Insights   January 25, 2024  

    Chris Cardetti, chief strategy officer at BARKLEY is participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge. Denise McDevitt, SVP of award programs at ANA, spoke with Chris to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.

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  • Mastering Human Storytelling for Brands with Intel

    Webinar Rewinds   January 25, 2024  

    Human storytelling is a powerful tool for brands seeking to connect with their audience on a deeper and more emotional level. In this webinar, learn how it goes beyond mere product features or services, delving into the narrative realm to create a compelling and relatable brand identity.

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  • Ben Grossman of DONER on the Importance of Big Ideas

    Industry Insights   January 22, 2024  

    What will it take to have your work make it to the winners’ circle? ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good vs. award worthy submission. In this segment, Denise McDevitt, SVP of award programs at ANA connects with Denise McDevitt, SVP of award programs at ANA, spoke with Ben Grossman, chief strategy and integration officer at DONER, about participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge.

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