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Katie Williams, Chief Marketing & PR Officer at Haleon, Talks Purpose
Industry Insights March 12, 2024Katie Williams, chief marketing and PR officer at Haleon U.S., will discuss the process of developing purpose while accelerating growth, as well as share learnings at the upcoming ANA Brand Masters Conference on April 15 to 17.
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Email Marketing Trends and Best Practices
ASK Answers March 6, 2024What are trends and best practices in email marketing?
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2024 Advertising Outlook Report
Knowledge Partners March 5, 2024Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.
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How to Write Successful Creative Briefs
ASK Answers February 28, 2024What makes for a great creative brief, and how do I write one?
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Next Level AI Prompts for Marketers
POVs February 27, 2024AI, like a complex musical instrument, can produce a range of outputs depending on how you play it. To ensure you're staying in tune, Marketing Futures host Mike Berberich is here with some tips to help you get the most out of AI.
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The High Performers of Super Bowl LVIII and What We Can Learn
Knowledge Partners February 16, 2024Brainlabs has seen hundreds of Super Bowl ads over the years, and one thing remains a constant – there are always big wins and memorable fails. The company uncovered four key opportunities for advertisers to apply moving forward in 2024.
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Too Many Celebrities, Too Few Laughs: Why There Was Nothing Super About This Year’s Super Bowl Ads
Industry Insights February 15, 2024We need to talk about this year’s Super Bowl ads. Super Bowl? Super flop, more like. The Kansas City Chiefs may have written themselves into the history books with a thrilling win over the San Francisco 49ers in overtime on Sunday, but the nail-biting drama on the field was certainly not replicated off it.
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Subscription Marketing: Trends & Best Practices
ASK Answers February 15, 2024How has the subscription economy evolved, both from a consumer and a brand perspective? This issue of ASK Answers can help guide your team's subscription strategy.
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The Future Is Creative: Analytical Approaches to Maximizing Creative Impact
Webinar Rewinds February 15, 2024In this webinar, learn about the various ways to plan, experiment, and effectively measure the impact of ads' creative on digital platforms to drive greater value for your organization.
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Bringing Purpose to Life Through Storytelling
POVs February 14, 2024Beyond Profit host Ken Beaulieu shares four tips to bring your brand purpose to life through authentic storytelling and create a powerful differentiator for your business.
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AI Use Case Compendium for Marketing
Research Reports February 8, 2024To help you make the most of AI for your marketing programs, we've compiled a compendium of practical use cases and real-world examples.
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How to Manage Distinct Brand Assets
ASK Answers February 8, 2024How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?
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Overcoming the Obvious: Sparking Creativity Against Marketing Woes
Knowledge Partners February 8, 2024Inspira Marketing shared how unconventionally creative marketing strategies, including interactive storytelling and experiential marketing, empowers brands to capture the attention of their target audience.
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Have Ad Agencies and Other Creatives Become Too Reliant on Data Analytics?
Podcast Clips January 31, 2024Boathouse’s Peter Prodromou believes that the industry has gone too far down the path of data reliance and has forgotten the power of great creative. He explained what he thinks the response to this misstep by the industry will be.
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The Future Less Traveled: Dentsu Creative’s 2024 Trends
Event Recaps January 30, 2024Drawing on the collective research and insights of strategists, futurists, and innovators, a new report from Dentsu Creative articulated five trends in creativity for marketers in 2024.
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The Future Less Traveled: Dentsu Creative’s 2024 Trends
Conference Session Videos January 30, 2024In this video, hear about a new report from Dentsu Creative that articulates five trends in creativity for marketers in 2024, drawing on the collective research and insights of strategists, futurists, and innovators.
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How Brands Can Authentically Engage Hispanic Creators
Knowledge Partners January 29, 2024This report from BODEN combines the perspectives of various Hispanic influencers, getting their point of view on what successful and effective influencer marketing partnerships look like.
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Chris Cardetti of BARKLEY on Why Brands Need to Create Tangible Actions
Industry Insights January 25, 2024Chris Cardetti, chief strategy officer at BARKLEY is participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge. Denise McDevitt, SVP of award programs at ANA, spoke with Chris to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.
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Mastering Human Storytelling for Brands with Intel
Webinar Rewinds January 25, 2024Human storytelling is a powerful tool for brands seeking to connect with their audience on a deeper and more emotional level. In this webinar, learn how it goes beyond mere product features or services, delving into the narrative realm to create a compelling and relatable brand identity.
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Ben Grossman of DONER on the Importance of Big Ideas
Industry Insights January 22, 2024What will it take to have your work make it to the winners’ circle? ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good vs. award worthy submission. In this segment, Denise McDevitt, SVP of award programs at ANA connects with Denise McDevitt, SVP of award programs at ANA, spoke with Ben Grossman, chief strategy and integration officer at DONER, about participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge.
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