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  • Why Businesses Should Be Thinking About Measurement First

    Industry Insights   March 18, 2024  

    Not spending the time to set up an effective, resilient measurement strategy that’s focused on the right things will hurt businesses who are relying on the general ease with which they get information today. Here are three key steps to making sure businesses are set up as they prepare for this pivotal year.

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  • Programmatic Transparency: The $22 Billion Opportunity

    Industry Insights   March 15, 2024  

    By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.

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  • How to Weed Out Made-For-Advertising (MFA) Inventory

    Industry Insights   March 13, 2024  

    Yet another Adalytics report is shaking up the digital marketing community this week. The report highlights that, contrary to previous assurances by advertising giants, the scale of impressions driven by made-for-advertising (MFA) sites remains alarmingly large.

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  • ChatGPT's Meteoric Rise in Popularity

    Money Slides   March 12, 2024  

    Varun Grover of Veritas Technologies graphs the most popular platforms’ race to reach 100 million users, with ChatGPT outpacing TikTok, Instagram, Snapchat, Facebook, and WhatsApp by orders of magnitude.

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  • The Projected Growth in Size of AI Models

    Money Slides   March 12, 2024  

    Adopting a forecast developed by Mustafa Suleyman, CEO at InflectionAI and co-founder of DeepMind, Varun Grover of Veritas Technologies graphs the projected growth in size of AI models over the next decade.

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  • The Big Tech/Media Tipping Point

    Knowledge Partners   March 6, 2024  

    Tensions between big tech and media have mounted for years. Adstra believes 2024 will be a tipping point.

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  • How Marketing Analytics Can Make an Impact on Your Organization

    Event Recaps   March 5, 2024  

    Brooke Bartos of EngageSmart shared critical strategies of marketing analytics that can instantly make an impact on your organization.

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  • Marketing’s AI-Enabled Transformations

    Event Recaps   February 29, 2024  

    During a session at the ANA/AEF Future of Marketing Leadership Conference, Google’s Sadie Thoma identified three areas of marketing that technology, and AI in particular, are transforming, namely: measurement, media, and creative.

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  • Where Should AI Reside in Your MarTech Stack?

    Webinar Rewinds   February 28, 2024  

    2024 finds AI both over-hyped and very real. In this webinar, get a no-BS view of the AI landscape for enterprise marketers. See different models for applying AI services across your stack, and learn from the pilot projects of other large enterprises.

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  • Next Level AI Prompts for Marketers

    POVs   February 27, 2024  

    AI, like a complex musical instrument, can produce a range of outputs depending on how you play it. To ensure you're staying in tune, Marketing Futures host Mike Berberich is here with some tips to help you get the most out of AI.

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  • What the Digital Ad Industry Shifts Mean for 2024 Political Campaigns

    Industry Insights   February 22, 2024  

    All eyes are on political campaigns going into 2024, with races at the local, state, and national levels expected to be tightly contested and more nuanced than ever. For political marketers, the tension of election season — particularly after the 2020 presidential race and 2022’s midterms — is familiar territory. However, what’s decidedly not familiar is the digital advertising reality in which this year’s campaigns must operate.

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  • The Evolution of Digital Marketing in the Era of AI

    Industry Insights   February 21, 2024  

    As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.

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  • Ethical and Legal Considerations of AI

    Event Recaps   February 14, 2024  

    The ANA’s Chris Oswald discussed the ethical and legal aspects that revolve around artificial intelligence, and what to consider when applying the technology into content and business processes.

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  • How to Know What Is AI Content and What Isn’t

    Event Recaps   February 14, 2024  

    Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.

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  • Programmatic Buying: Where Do We Go From Here?

    Industry Insights   February 9, 2024  

    With the promise of greater efficiencies, better targeting, and improved effectiveness programmatic buying has yet to deliver on those aims. To the contrary, a multi-layered, often opaque supply chain, increased intermediary fees, lack of measurement standardization, and persistent fraud have negatively impacted advertisers’ investments in this area.

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  • AI Use Case Compendium for Marketing

    Research Reports   February 8, 2024  

    To help you make the most of AI for your marketing programs, we've compiled a compendium of practical use cases and real-world examples.

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  • The Future 100 Report: Key Takeaways

    Industry Insights   February 7, 2024  

    VML’s The Future 100: 2024 Report was just released — and with it, insight for the present and predictions galore for the future. Read on for key takeaways.

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  • Viewing Business Transformation Through an Alternative Lens

    POVs   February 7, 2024  

    To help you avoid the common pratfalls found when pursuing business innovation, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.

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  • Demand Generation Solutions Matrix

    Tools   January 21, 2024  

    Use this matrix to obtain info about key Demand Generation technology vendors.

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  • Marketing Technologist Skills Assessment

    Tools   January 21, 2024  

    This self-assessment tool will help you understand your employees' marketing technology skill set.

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