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Search returned: 287 document(s).
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Marketing to Moms
ASK Answers March 14, 2024How can my brand effectively connect with mothers?
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Key Takeaways from SeeHer’s Latest Report on Gender Equality
Industry Insights March 14, 2024The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.
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Inspiring Inclusion: Women in Advertising Mark International Women’s Day
Industry Insights March 8, 2024As we mark yet another IWD where gender parity remains a goal for the future rather than a reality of the present, here’s what prominent female leaders across the tech landscape have to say about their experiences as women in advertising and what still needs to be done to achieve true equality.
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Marketing to Women
ASK Answers March 6, 2024How can my brand effectively target and reach women with my marketing efforts?
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Content Authenticity and Transparency in the Age of Generative AI
Event Recaps March 6, 2024Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.
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Key Takeaways from ANA's Latest Diversity Report for the Ad Industry
Industry Insights February 23, 2024For the sixth consecutive year, ANA is releasing "A Diversity Report for the Advertising/Marketing Industry." The study tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.
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Salary Benchmarks & Hiring Trends
ASK Answers February 23, 2024What are current marketing salary benchmarks and hiring trends?
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ANA Response Rate Report, 2023
Research Reports February 22, 2024The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
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SeeHer’s Intro to the GEM® Suite of Measurement: Optimizing the 3C’s
Webinar Rewinds February 21, 2024In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.
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15 Questions to Improve Your Programmatic Advertising
Industry Insights February 16, 2024Improving performance is a journey. Marketers need to care about this. They must be curious and proactive. Media is often the largest marketing expenditure at most companies. Marketers need to "lean in" and be more active stewards of their media investments rather than delegating that entirely to their agencies. They need to dedicate time and people resources.
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Michelle Chin, Starbucks VP, Discusses What Makes a Successful Brand Activation
Industry Insights January 5, 2024Michelle Chin, VP of Teavana category and integrated marketing at Starbucks Corporation, is participating in ANA’s 2024 ANA Award juries. Denise McDevitt, SVP of award programs at ANA, spoke with Chin to discuss what the judges will be looking for and what makes the difference between a good versus award worthy submission.
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Advertisers: It’s Time to Be Transparent About Labeling Paid Content
Industry Insights December 28, 2023More than half of participants in a Gallup/Knight Foundation poll in 2022 said they didn’t believe national news organizations cared about the best interests of their readers, viewers, and listeners. How does that reflect on the advertisers in that space?
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How Marketers Can Overcome Purpose Paralysis
Industry Insights December 27, 2023With almost half of large companies saying they have experienced ESG backlash and expect this to intensify, some corporates are going into purpose-related hibernation, rather than risk the perceived reputational damage of speaking out. But with consumers and employees shifting expectations, and with so many critical issues now requiring brand and business support, hibernation is not an option.
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Understanding the Asian American & Pacific Islanders (AAPI) People, History, and Culture
Knowledge Partners December 19, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the AAPI community's people, history, and culture.
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Understanding the Hispanic, Latin, Latinx People, History, and Culture
Knowledge Partners December 19, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the Latinx community's people, history, and culture.
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The Need for a Comprehensive U.S. Data Privacy Law
B2C December 15, 2023The cry for federal data privacy legislation has reached a fever pitch, as navigating state laws becomes increasingly confusing and costly. In response, advertising industry groups are working together to advocate for a single federal law.
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Here's How to Reduce the Carbon Cost of Your Digital Campaigns
Industry Insights December 13, 2023The holidays are coming. And you know what that means: lots of presents, festive drinks, family fights over the dinner table, and erm, the amount of greenhouse (GHG) emissions going up. So, how can digital advertisers stay off the naughty list and reduce the carbon emissions generated by their holiday ads without sacrificing performance? Well, here are our suggestions.
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IRG Impact Study Findings: Driving More Humanized Growth
CMO Content December 9, 2023In 2023, the Global CMO Growth undertook an important research initiative with Oxford University and the Institute for Real Growth to help elevate how the business community understands and values marketing, brand building, and creativity in driving growth.
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Generative AI in Creative and Content Generation
Research Reports December 8, 2023Generative AI is revolutionizing brand marketing by enhancing creativity and streamlining campaign development. This report discusses both the opportunities and some of the early concerns.
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An Example of How to Represent Women in Advertising
Event Recaps December 7, 2023Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.
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