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  • Why Businesses Should Be Thinking About Measurement First

    Industry Insights   March 18, 2024  

    Not spending the time to set up an effective, resilient measurement strategy that’s focused on the right things will hurt businesses who are relying on the general ease with which they get information today. Here are three key steps to making sure businesses are set up as they prepare for this pivotal year.

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  • How to Weed Out Made-For-Advertising (MFA) Inventory

    Industry Insights   March 13, 2024  

    Yet another Adalytics report is shaking up the digital marketing community this week. The report highlights that, contrary to previous assurances by advertising giants, the scale of impressions driven by made-for-advertising (MFA) sites remains alarmingly large.

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  • Spin First-Party Data into Advertising Gold

    Webinar Rewinds   March 7, 2024  

    The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.

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  • Predicting Customer Lifetime Value: Using Historic Behavior to Plan and Provide Prescriptive Recommendations to Better Meet Future Needs

    Event Recaps   March 5, 2024  

    Richard Lusk, senior director of data science at Inspire Brands, discussed how predictive analytics can be used to determine customer lifetime value (CLV) and also outlined how CLV is valuable when making the case for marketing spend.

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  • Three Tips for B2B Marketers: Spending and Measurement

    Event Recaps   February 29, 2024  

    At a February 2024 ANA 1-Day conference, LinkedIn shared three recommendations for organizations looking to excel in the B2B space.

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  • The Coming Challenges and Opportunities for Digital Advertising

    Industry Insights   February 27, 2024  

    The digital advertising landscape in 2024 is poised for significant evolution, shaped by technological advancements, shifting consumer behaviors, and emerging regulatory trends. As we look toward the coming year, these are the trends that are set to redefine the industry.

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  • How General Mills Leverages Retail Media to Drive Growth

    Event Recaps   February 22, 2024  

    Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.

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  • SeeHer’s Intro to the GEM® Suite of Measurement: Optimizing the 3C’s

    Webinar Rewinds   February 21, 2024  

    In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.

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  • The IP Address Is the Permanent Solution for Proof of Performance

    Industry Insights   February 19, 2024  

    The stakes for politics and privacy are too high. As we approach November, media concern about election integrity grows. Of course, not all that concern is genuine. Whether you are from the school of thought that has no issue with voter suppression if it protects your priorities or are all for pushing for more voters to register at any cost, lines have been drawn based on those leanings. They are not likely to change without a systemic change in voting, and maybe even voters.

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  • How Analytics Partners Helped Nespresso Achieve High Analytic Adoption

    Knowledge Partners   February 16, 2024  

    This case study from Analytics Partners outlines how the organization helped Nespresso identify the largest drivers of incremental sales, achieve double digit growth year-over-year, and achieve high adoption of an advanced analytics program.

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  • The Future Is Creative: Analytical Approaches to Maximizing Creative Impact

    Webinar Rewinds   February 15, 2024  

    In this webinar, learn about the various ways to plan, experiment, and effectively measure the impact of ads' creative on digital platforms to drive greater value for your organization.

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  • Analytics and Insights Teams: Structures and Roles

    ASK Answers   February 14, 2024  

    How can I structure my organization to effectively leverage my analytics team?

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  • Better, Faster, More Profitable Decisions with Commercial Intelligence

    Knowledge Partners   February 9, 2024  

    Brands must keep up with a constantly evolving environment in which change is the new normal. Heightened consumer awareness and increased regulation regarding the use of personal data has forced brands to reconsider how they collect, store, and use data. To manage this, brands have considered many options, implemented some, and seen greater or lesser success.

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  • How Marketing Mix Modeling Can Become a Powerful Tool for Sustainable Business Performance

    Knowledge Partners   February 9, 2024  

    Can marketing reconcile business performance and sustainability goals? Ekimetrics believes so, through the right marketing mix model.

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  • Have Ad Agencies and Other Creatives Become Too Reliant on Data Analytics?

    Podcast Clips   January 31, 2024  

    Boathouse’s Peter Prodromou believes that the industry has gone too far down the path of data reliance and has forgotten the power of great creative. He explained what he thinks the response to this misstep by the industry will be.

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  • Podcast Stats and Audience Measurement

    Knowledge Partners   January 26, 2024  

    Podcast stats are an insightful tool for measuring podcast growth, as well as determining practical marketing efforts and popular content. But how do they work? Libsyn Podcast Hall of Famer Elsie Escobar gives you an overview of Stats on the Libsyn Dashboard.

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  • How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

    Event Recaps   January 23, 2024  

    PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.

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  • How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

    Conference Session Videos   January 23, 2024  

    In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.

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  • Content Monitoring Tool

    Tools   January 21, 2024  

    Use this template to keep track of your competitors content marketing efforts.

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  • Message Mapping Tool

    Tools   January 21, 2024  

    A template to document and assess the key messages that are important for your target audience to hear.

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