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CTV Could Be a Game Changer for Struggling DTC Brands
Industry Insights April 25, 2024CTV will be a great channel for brands that understand the economics of performance marketing, fine-tuned targeting, and emerging ad mechanisms like shoppability. And DTC brands are known to excel in all three of these categories.
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Pathways to Transparent Media: Limitations of YouTube Target Frequency
Industry Insights April 24, 2024Campaign set up can be an undervalued element of digital advertising. In practice, it requires meticulous navigation of myriad options, each with a substantial but often under-explained impact on the campaign's success.
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The Rise of Predictive Analytics in Marketing Strategy
POVs April 22, 2024Marketing Futures podcast host Mike Berberich examines how businesses can leverage AI to predict trends, customer behaviors, and market shifts and use these insights to develop more personalized and powerful marketing campaigns.
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How Marketers Tame the Data Beast
Champions of Growth Podcast April 17, 2024Claravine's Chris Comstock joins host Matthew Schwartz to discuss how marketers bolster their data standards, why embracing failure is underrated in the battle to tame the data beast, and what the pending demise of third-party cookies means for brand advertisers and consumer engagement.
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Blaze Pizza Leverages Data to Shape Loyalty Offers
REGGIE Awards April 17, 2024Blaze Pizza needed to boost August sales by 8 to 10 percent. The solution involved a segmented "month of offers" for loyalty members, leveraging the loyalty management platform’s segments and communicating via email and push. The effort’s data-driven strategies led to a 15 percent sales lift, surpassing the goal.
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Market Entry Remains a Challenge to Global Growth
Industry Insights April 10, 2024Navigating the complexities of global market entry represents a significant challenge for business leaders striving to expand their companies' reach and accelerate new growth. The intricacies of international markets, from cultural nuances to regulatory frameworks, often present formidable hurdles. Moreover, the demands of aligning resources and adapting products, services, messaging, and communications can feel overwhelming.
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Navigating the Future of Commerce Media with Data Collaboration Platforms
Industry Insights April 9, 2024As the commerce and retail media landscape undergo rapid evolution, astute industry players are presented with a unique opportunity to capitalize on changing dynamics. The rise of non-endemic advertising, where brands advertise on platforms not directly associated with product sales, has opened significant growth avenues for commerce media networks. To effectively seize these opportunities, precise measurement models and strategies have become indispensable.
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B2B Marketers Need a New Cookie Recipe
Industry Insights April 8, 2024In the third-party cookie heyday, it was easy and profitable for B2B marketers to take the easy road. They could broadly define the necessary audience segments they wanted, similar to how one might sift through a bag of "M&M's. Once a B2B marketer settled on what they wanted, they assumed that they could just buy green or red M&Ms from any partner and they’d all be the same.
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Why Marketers Don’t Succeed at Personalization
Industry Insights April 2, 2024Deloitte’s most recent biannual survey of more than 300 CMOs found that an investment in the “right tech” is a top priority for driving organic revenue growth. Among available tactics, technology-driven efforts to drive personalization, or messages tailored to individual shoppers’ preferences, have emerged as an essential strategy for growing companies.
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Cookieless Readiness Checklist
Money Slides March 26, 2024Intel provides a checklist of steps that marketers should be taking to prepare for the advent of a cookieless internet.
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Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center
Knowledge Partners March 23, 2024Cox Communications worked with Analytic Partners to create a commercial analytics program to build trust with stakeholders, increase marketing efficiencies, and grow better relationships with customers.
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How to Reach High-Intent Vacationers
Industry Insights March 20, 2024Utilizing audience segmentation is critical for travel marketers to understand the external factors that are influencing their travel plans, and break down massive audiences into their most likely vacationers.
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Balancing Act: Navigating Personalization and Privacy in Modern Marketing
Industry Insights March 19, 2024Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.
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Audience Segmentation in a Cookieless World
Event Recaps March 19, 2024Nicole Roth, global paid media director at Intel Corporation, discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.
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Audience Segmentation in a Cookieless World
Conference Highlights March 19, 2024There are audience segmentation opportunities for customer data management in a cookieless world.
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Stanley Black & Decker Bets Big on Experiential
Event Recaps March 19, 2024Pat Petschel, global VP of brand strategy and studio at Stanley Black & Decker, discussed the decision-making behind the brand’s big bet on experiential, and how they are creatively activating with media during the World of Concrete Trade Show in Las Vegas.
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Audience Segmentation in a Cookieless World
Conference Session Videos March 19, 2024In this video, Intel Corporation's Nicole Roth discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.
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Why Businesses Should Be Thinking About Measurement First
Industry Insights March 18, 2024Not spending the time to set up an effective, resilient measurement strategy that’s focused on the right things will hurt businesses who are relying on the general ease with which they get information today. Here are three key steps to making sure businesses are set up as they prepare for this pivotal year.
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How to Weed Out Made-For-Advertising (MFA) Inventory
Industry Insights March 13, 2024Yet another Adalytics report is shaking up the digital marketing community this week. The report highlights that, contrary to previous assurances by advertising giants, the scale of impressions driven by made-for-advertising (MFA) sites remains alarmingly large.
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Navigating the Data Deluge: Demystifying AI and the Future of Data Analytics
Event Recaps March 13, 2024Decideware’s chief evangelist and co-founder Richard Benyon demystified artificial intelligence and explored the future of data analytics working to supercharge the strategic decision-making approach.
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