Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 2154 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Five Unstoppable Trends That Will Transform TV Advertising by 2030

    Partner Content   March 19, 2024  

    How AI, the deprecation of cookies, and three other emerging trends will shape the course of marketing over the next five years.

    view
  • Marketing News Quiz for March 16, 2024

    Marketing News Quiz   March 16, 2024  

    Crack open a cold one and try your hand at this week's quiz.

    view
  • How Generative AI Can Give SMBs' Content Marketing Efforts a Jumpstart

    B2C   March 15, 2024  

    SMBs have struggled with content marketing for years. Can generative AI help them embark on a different and more profitable course?

    view
  • How Marketing Agencies Can Ensure "Zoom Fidelity" with Media

    Industry Insights   March 14, 2024  

    If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t exactly line up?

    view
  • AI in Customer Experience: Beyond Chatbots

    POVs   March 13, 2024  

    Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

    view
  • ChatGPT's Meteoric Rise in Popularity

    Money Slides   March 12, 2024  

    Varun Grover of Veritas Technologies graphs the most popular platforms’ race to reach 100 million users, with ChatGPT outpacing TikTok, Instagram, Snapchat, Facebook, and WhatsApp by orders of magnitude.

    view
  • The Projected Growth in Size of AI Models

    Money Slides   March 12, 2024  

    Adopting a forecast developed by Mustafa Suleyman, CEO at InflectionAI and co-founder of DeepMind, Varun Grover of Veritas Technologies graphs the projected growth in size of AI models over the next decade.

    view
  • Email Marketing Trends and Best Practices

    ASK Answers   March 6, 2024  

    What are trends and best practices in email marketing?

    view
  • Trailblazers of Tomorrow

    Knowledge Partners   March 6, 2024  

    VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.

    view
  • Content Authenticity and Transparency in the Age of Generative AI

    Event Recaps   March 6, 2024  

    Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.

    view
  • Bridging the AI Gap

    Event Recaps   March 6, 2024  

    Varun Grover from Veritas Technologies unpacked some of the challenges around AI and talked about how marketers can navigate the AI landscape to take advantage of this once-in-a-generation opportunity.

    view
  • Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer

    Marketing Futures Podcast   March 5, 2024  

    Chris Stauffer, founder of the Stauffer agency, joined podcast host Mike Berberich to discuss tech, branding, and, of course, artificial intelligence.

    view
  • 2024 Advertising Outlook Report

    Knowledge Partners   March 5, 2024  

    Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.

    view
  • Marketing News Quiz for March 2, 2024

    Marketing News Quiz   March 2, 2024  

    Test your knowledge on what's happening in the marketing world with this week's quiz.

    view
  • Can AI Save the CMO Role?

    B2C   March 1, 2024  

    Change management — rather than a reduced emphasis on marketing — may explain why some top brands continue to get rid of the CMO role altogether. But new technology — like artificial intelligence — may be able to help improve the role's value as chief marketers feel the squeeze.

    view
  • Women in the Workplace & in Media: Recent Trends & Case Studies

    Industry Insights   March 1, 2024  

    We took a look at recent trends, case studies, and research findings when it comes to women’s portrayals in the media, workplace conditions, and brand activations and/or developments.

    view
  • Marketing’s AI-Enabled Transformations

    Event Recaps   February 29, 2024  

    During a session at the ANA/AEF Future of Marketing Leadership Conference, Google’s Sadie Thoma identified three areas of marketing that technology, and AI in particular, are transforming, namely: measurement, media, and creative.

    view
  • Where Should AI Reside in Your MarTech Stack?

    Webinar Rewinds   February 28, 2024  

    2024 finds AI both over-hyped and very real. In this webinar, get a no-BS view of the AI landscape for enterprise marketers. See different models for applying AI services across your stack, and learn from the pilot projects of other large enterprises.

    view
  • The Coming Challenges and Opportunities for Digital Advertising

    Industry Insights   February 27, 2024  

    The digital advertising landscape in 2024 is poised for significant evolution, shaped by technological advancements, shifting consumer behaviors, and emerging regulatory trends. As we look toward the coming year, these are the trends that are set to redefine the industry.

    view
  • The Fundraising Forecast: Top 10 Insights to Talk About in 2024

    Knowledge Partners   February 27, 2024  

    Blakely shares the latest research on donor attitudes in the U.S. as well as in-depth insights from thousands of donors who have shared their needs, motivations and connections through the brand’s affinity work, plus amalgamated trends based on performance metrics from more than 30 charities.

    view