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  • How Marketing Agencies Can Ensure "Zoom Fidelity" with Media

    Industry Insights   March 14, 2024  

    If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t exactly line up?

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  • 10 Strategies for Navigating Marketing Performance Measurement in the Cookieless World

    Knowledge Partners   March 6, 2024  

    As a cookieless world looms large on the horizon, in4mation insights provides 10 strategies to leverage the fully predictive power of marketing mix modeling.

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  • Using Retail Media Networks for Full Funnel Engagement

    Event Recaps   February 22, 2024  

    Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.

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  • SeeHer’s Intro to the GEM® Suite of Measurement: Optimizing the 3C’s

    Webinar Rewinds   February 21, 2024  

    In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.

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  • How Analytics Partners Helped Nespresso Achieve High Analytic Adoption

    Knowledge Partners   February 16, 2024  

    This case study from Analytics Partners outlines how the organization helped Nespresso identify the largest drivers of incremental sales, achieve double digit growth year-over-year, and achieve high adoption of an advanced analytics program.

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  • The Future Is Creative: Analytical Approaches to Maximizing Creative Impact

    Webinar Rewinds   February 15, 2024  

    In this webinar, learn about the various ways to plan, experiment, and effectively measure the impact of ads' creative on digital platforms to drive greater value for your organization.

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  • Four Things to Know About Programmatic Advertising

    Knowledge Partners   February 14, 2024  

    In this article, Anteriad explores programmatic advertising, its various formats, and metrics that help measure success.

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  • Lessons to Maximize Your Agency and Partner Relationship

    Event Recaps   February 13, 2024  

    Borrowing from lessons he learned while on the agency side, Acadia’s Jared Belsky shared key questions client-side marketers can ask and important steps they can take to make both the RFP and the pitch process more fruitful.

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  • Programmatic Buying: Where Do We Go From Here?

    Industry Insights   February 9, 2024  

    With the promise of greater efficiencies, better targeting, and improved effectiveness programmatic buying has yet to deliver on those aims. To the contrary, a multi-layered, often opaque supply chain, increased intermediary fees, lack of measurement standardization, and persistent fraud have negatively impacted advertisers’ investments in this area.

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  • The New World of Marketing Measurement

    Knowledge Partners   February 9, 2024  

    Ekimetrics shares how brands can develop their measurement to capture and support both the granularity and immediacy of attribution, alongside the whole, long-term picture needed to steer marketing budgets to best effect.

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  • How Marketing Mix Modeling Can Become a Powerful Tool for Sustainable Business Performance

    Knowledge Partners   February 9, 2024  

    Can marketing reconcile business performance and sustainability goals? Ekimetrics believes so, through the right marketing mix model.

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  • New Study: AM/FM Radio Advertising Generates Significant Sales and Profit Growth Reports Peter Field, Godfather of Marketing Effectiveness

    Knowledge Partners   February 1, 2024  

    Peter Field, a renowned thought leader for marketing effectiveness, shared IPA databank data between 2000-2022 demonstrating radios potential in boosting market share, profit, ROI, and the ability of brands to have pricing power.

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  • Podcast Stats and Audience Measurement

    Knowledge Partners   January 26, 2024  

    Podcast stats are an insightful tool for measuring podcast growth, as well as determining practical marketing efforts and popular content. But how do they work? Libsyn Podcast Hall of Famer Elsie Escobar gives you an overview of Stats on the Libsyn Dashboard.

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  • Three Steps to Effective Marketing

    Conference Session Videos   January 25, 2024  

    Today digital marketing has made it easy to communicate with any audience, but oftentimes it bombards customers with irrelevant advertising. In this video, learn how Genius marketers are using a three-step strategy for effective marketing to reduce media waste and make the most of the marketing budget.

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  • Ally Financial’s Excellence in Marketing Analytics Growth

    Conference Session Videos   January 25, 2024  

    In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

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  • Ally Financial’s Excellence in Marketing Analytics Growth

    Event Recaps   January 25, 2024  

    To measure the effects of its spend, Ally Financial teamed up with TransUnion and the MMA to conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

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  • Marketing Attribution Checklist

    Tools   January 21, 2024  

    This checklist provides step-by-step instructions to help you implement marketing attribution.

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  • Media Mix Modeling Quick Win Package

    Quick Wins   January 21, 2024  

    ANA's Media Mix Modeling Quick Wins package is a combination of videos, cheat sheets, and checklists designed to help you determine the right media mix for your brand and leverage it to maximize insights and, most importantly, results.

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  • Marketing Attribution Quick Win Package

    Quick Wins   January 21, 2024  

    ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.

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  • How Marketers Can Reel in Customers with In-Theater Advertising

    POVs   January 19, 2024  

    With advanced measurement technology showing that silver screen ads have a longer last impact, Champions of Growth podcast host Matthew Schwartz covers why movie theaters may offer a panacea for marketers looking to capture consumer attention.

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