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Tips for Getting Featured: Unlock the Door to Top-Tier Media Exposure
Industry Insights April 23, 2024When I meet with a new PR client for their onboarding, I always ask what publications they dream about appearing in. Without fail, they list top-tier outlets like The Wall Street Journal, USA Today, Forbes, and the heavy hitters for their particular industry. Business leaders dream about those publications because they know appearing in them has huge potential for boosting their brand’s success.
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Leveraging AI for Publisher Revenue Enhancement
Industry Insights April 19, 2024The capacity of AI to sift through expansive datasets and enact decisions in real-time renders it an indispensable asset for publishers. This technology is pivotal in refining revenue strategies, bolstering brand safety, and upholding content excellence.
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Marketing Attribution
ASK Answers March 26, 2024How are marketers handling attribution approaches?
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Ten Proven Ways to Optimize Your Programmatic Media Spend
POVs March 25, 2024Pulling from the ANA’s robust Programmatic Media Supply Chain Transparency Study, published in late 2023, this POV provides ten action steps for optimizing marketing investment in programmatic media.
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Why Is Retail Media ROAS So Hard to Measure?
Knowledge Partners March 22, 2024Retail media return on ad spend (ROAS) is difficult to gauge, but there are a number of ways to improve this metric.
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Setting the Stage: Media Opportunity and Complexity
Conference Session Videos March 19, 2024CEO Bob Liodice shared what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers as they navigate a challenging media ecosystem.
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Creating Next-Gen Fan Engagement
Conference Highlights March 19, 2024For the NFL, understanding its fans is crucial to getting the best return on media impressions.
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How Marketing Agencies Can Ensure "Zoom Fidelity" with Media
Industry Insights March 14, 2024If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t exactly line up?
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Maximizing Return on Attention: Unveiling Consumer Attitudes and Behaviors Across Media Platforms
Webinar Rewinds March 14, 2024In this webinar, learn about new research that looks at which platforms, including podcasting, CTV, social media, YouTube, and more, are the most likely to lead to certain actions, like information seeking or even purchase, and which platforms have the most ad-skipping or switching behaviors.
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10 Strategies for Navigating Marketing Performance Measurement in the Cookieless World
Knowledge Partners March 6, 2024As a cookieless world looms large on the horizon, in4mation insights provides 10 strategies to leverage the fully predictive power of marketing mix modeling.
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Influencer Marketing Playbook and Toolkit
Playbooks March 1, 2024Use this step-by-step planning methodology and set of premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.
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Using Retail Media Networks for Full Funnel Engagement
Event Recaps February 22, 2024Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.
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Using Retail Media Networks for Full Funnel Engagement
Conference Session Videos February 22, 2024In this video, Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.
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SeeHer’s Intro to the GEM® Suite of Measurement: Optimizing the 3C’s
Webinar Rewinds February 21, 2024In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.
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How Analytics Partners Helped Nespresso Achieve High Analytic Adoption
Knowledge Partners February 16, 2024This case study from Analytics Partners outlines how the organization helped Nespresso identify the largest drivers of incremental sales, achieve double digit growth year-over-year, and achieve high adoption of an advanced analytics program.
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The Future Is Creative: Analytical Approaches to Maximizing Creative Impact
Webinar Rewinds February 15, 2024In this webinar, learn about the various ways to plan, experiment, and effectively measure the impact of ads' creative on digital platforms to drive greater value for your organization.
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Four Things to Know About Programmatic Advertising
Knowledge Partners February 14, 2024In this article, Anteriad explores programmatic advertising, its various formats, and metrics that help measure success.
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Lessons to Maximize Your Agency and Partner Relationship
Event Recaps February 13, 2024Borrowing from lessons he learned while on the agency side, Acadia’s Jared Belsky shared key questions client-side marketers can ask and important steps they can take to make both the RFP and the pitch process more fruitful.
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Programmatic Buying: Where Do We Go From Here?
Industry Insights February 9, 2024With the promise of greater efficiencies, better targeting, and improved effectiveness programmatic buying has yet to deliver on those aims. To the contrary, a multi-layered, often opaque supply chain, increased intermediary fees, lack of measurement standardization, and persistent fraud have negatively impacted advertisers’ investments in this area.
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The New World of Marketing Measurement
Knowledge Partners February 9, 2024Ekimetrics shares how brands can develop their measurement to capture and support both the granularity and immediacy of attribution, alongside the whole, long-term picture needed to steer marketing budgets to best effect.
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