African American Market

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Mobile and the Multicultural Customer

James Briggs, chief executive officer of Briabe Mobile, Inc., shared key insights from Briabe Mobile’s research into the mobile multicultural consumer, along with a compelling case study on how multicultural consumers use mobile devices.

Marketing to African-American Consumers: Finding New Revenue Streams

This ANA Insight Brief contains guidelines for marketing to African-American consumers, as well as research from BET, Google, Nielsen, and Yahoo! Relevant case studies from ANA member companies American Family Insurance and McDonald’s are also shared.

Making a Splash

A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.

Digital Music: The Lifeblood of Cross-platform Campaign Integration

Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.

Digital Music: The Lifeblood of Cross-platform Campaign Integration

Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.

Digital Music: The Lifeblood of Cross-platform Campaign Integration

Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.

Onsite Insight: Essence Communications' Michelle Ebanks on the Digital Consumer and the Publishing Industry

Michelle Ebanks, president of Essence Communications, discusses how the digital consumer has changed the magazine publishing industry, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Onsite Insight: The Hunter-Miller Group's Pepper Miller on Connecting With African American LGBT

Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, explains why more work is needed to better connect with the African American LGBT demographic, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Black Still Matters in Marketing: Why Increasing Your Cultural IQ is Critical to Your Company and Your Brand

Pepper Miller, president, The Hunter-Miller Group, author, Black (Still) Matters in Marketing, provided insights to marketers on how they should be approaching black audiences both professionally and personally.

Black Still Matters in Marketing: Why Increasing Your Cultural IQ is Critical to Your Company and Your Brand

Pepper Miller, president, The Hunter-Miller Group, author, Black (Still) Matters in Marketing, provided insights to marketers on how they should be approaching black audiences both professionally and personally.

Multicultural Agency Search

Bill Duggan, group executive vice president, ANA, led a panel discussion with leaders from multicultural agencies representing the Hispanic, African-American, and Asian categories to address the sensitivities of multicultural agency search.

Onsite Insight: The Hunter-Miller Group's Pepper Miller on Social Media and the African American Consumer

Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, discusses social media's impact on marketing to the African American consumer, at the 2012 ANA Multicultural Marketing & Diversity Conference.

The Digital Black Consumer

Matthew Barnhill, executive vice president, corporate market research, BET, and Carol Cunningham, VP consumer insights, BET, discussed the findings of a survey BET conducted to explore digital consumption and usage among African-Americans.

The Digital Black Consumer

Matthew Barnhill, executive vice president, corporate market research, BET, and Carol Cunningham, VP consumer insights, BET, discussed the findings of a survey BET conducted to explore digital consumption and usage among African-Americans.

The Digital Black Consumer

Matthew Barnhill, executive vice president, corporate market research, BET, and Carol Cunningham, VP consumer insights, BET, discussed the findings of a survey BET conducted to explore digital consumption and usage among African-Americans.

The Faith-Based Market: Multicultural Marketing & Diversity Case Study

Melanie Few, president, Results Inc., Natara Holloway, VP retail development & consumer products, NFL, Marla Jones, client relations & management, Results Inc., and Telisa Yancy, director, advertising, American Family Insurance, discussed ways to respectfully reach the faith-based market segment and presented a case study example of a partnership between the NFL and American Family Insurance for the Super Bowl Gospel Celebration.

The Faith-Based Market: Multicultural Marketing & Diversity Case Study

Melanie Few, president, Results Inc., Natara Holloway, VP retail development & consumer products, NFL, Marla Jones, client relations & management, Results Inc., and Telisa Yancy, director, advertising, American Family Insurance, discussed ways to respectfully reach the faith-based market segment and presented a case study example of a partnership between the NFL and American Family Insurance for the Super Bowl Gospel Celebration.

In Plain Sight: The Black Consumer Opportunity

This white paper provides insights into the buying power, spending trends, and brand loyalty tendencies of Black consumers, while disproving some common stereotypes about this demographic.

Visa Prepaid: Go Open a New World

The Prepaid card competitive landscape had long been filled with low-budget production, DRTV-style ads, encouraging late-night TV viewers to "call now!" with the benefit of "no credit check!" and the knowledge that unlike traditional credit and debit, "you can qualify!" The key to breaking this category convention was going to be uncovering audience truths through research.

Yahoo!: Marketing to African-Americans

Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of African-American identity and the key considerations for brands when building an African-American marketing plan.

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