African American Market
Onsite Insight: American Airlines
Michael Juarez, Diversity Specialist, American Airlines, Inc. at the 2011 Multicultural Marketing & Diversity Conference
PepsiCo: Marketing to the New Mainstream
Simon Lowden, chief marketing officer, Pepsi Bottling Company, PepsiCo, Inc., and Javier Farfan, senior director, cultural branding, PepsiCo, Inc., discussed how Pepsi is moving from multicultural marketing to cultural branding to target the new mainstream consumer.
Why Cross-Cultural Is the Wrong Approach to Multicultural
Fay Ferguson, Co-CEO, and McGhee Williams Osse, Co-CEO, Burrell Communications, discussed a recent study conducted to develop a true portrait of everyday African-American consumers.
Why Cross-Cultural Is the Wrong Approach to Multicultural
Fay Ferguson, Co-CEO, and McGhee Williams Osse, Co-CEO, Burrell Communications, discussed a recent study conducted to develop a true portrait of everyday African-American consumers.
Why Cross-Cultural Is the Wrong Approach to Multicultural
Fay Ferguson, Co-CEO, and McGhee Williams Osse, Co-CEO, Burrell Communications, discussed a recent study conducted to develop a true portrait of everyday African-American consumers.
Five Secrets to More Effective Multicultural Marketing
In the years to come, building a deeper relationship with multicultural segments is the key to growing brands and increasing revenue. Taken together, the buying power of the Hispanic, African American, Asian, and Native American communities now exceeds $1.5 trillion a year.
Lexus: One Communication Strategy with Multiple Target Consumers
Steve Jett, National Marketing Communications Manager, Lexus Division, Toyota Motor Sales, and Aaron Walton, Co-founder, Walton | Issacson, shared their unique strategy and campaign implementation to target their top luxury brand to Hispanic, African-American and LGBT market segments.
Multicultural Marketing: Targeting the New General Market
This very general overview of the ANA's extensive resources on multicultural marketing looks at advertising to African-Americans, Hispanic-Americans, Asian-Americans, and GLBT consumers via detailed ANA member case studies from Farmers Insurance, the United States Marine Corps, Hellmann’s, and Charmin. The results from a recent ANA member survey on multicultural marketing and newer media are also included.
Black is the New Green — Marketing to Affluent African-Americans
Kadesha Carroll, senior market program specialist at Sony Electronics Inc., and Andrea Hoffman, founder and chief executive officer at Diversity Affluence, covered laser-focused "plug and play" strategies and methods to build authentic, targeted marketing efforts to reach affluent African-Americans, a virtually untapped audience.
Black Is the New Green: Marketing to Affluent African-Americans
Kadesha Carroll, senior market program specialist at Sony Electronics Inc., and Andrea Hoffman, founder and chief executive officer at Diversity Affluence, covered laser-focused "plug and play" strategies and methods to build authentic, targeted marketing efforts to reach affluent African-Americans, a virtually untapped audience.
Effie Case Study: "Real Talk:" How the U.S. Marine Corps Connected with Young African-American Men
Representatives from UniWorld Group, Inc., a division of WPP, discussed their Gold Effie Award-winning campaign created for the U.S. Marine Corps.
Effie Case Study: "Real Talk:" How the U.S. Marine Corps Connected with Young African-American Men
Representatives from UniWorld Group, Inc., a division of WPP, discussed their Gold Effie Award-winning campaign created for the U.S. Marine Corps.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
CNN's Black in America/Latino in America
A panel of industry experts shared their insights on CNN's series focusing on race in America and discussed what lessons the series might hold for marketers.
Follow the Money
This article delves into what influences the buying decisions of affluent African Americans.
African American History Comes Alive Through Multicultural Marketing
A look at how multicultural marketing can extend your marketing efforts.
