Consumer Privacy

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Insights from Cisco’s Digital Shopping Behavior Study

Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Insights from Cisco’s Digital Shopping Behavior Study

In this presentation, Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Microsoft Social Media Trends 2014 on Niche Markets

Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.

Microsoft Social Media Trends 2014 on Niche Markets

In this presentation, Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.

Data Security and Privacy

Frederick Lah, associate at Reed Smith, LLP, discussed various data security and privacy issues that could affect marketers, including advances in tracking technology, the Telephone Consumer Protection Act, and mobile privacy.

Report from Washington

Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.

2013 Lessons Learned and 2014 Practical Tips

There were significant changes in almost every aspect of the law relating to advertising, marketing and promotions in 2013. Davis & Gilbert LLP explains what happened and offers suggestions for advertisers and agencies to think about and address in 2014.

Children's Advertising Update: CARU Year in Review

While children’s advertisers spent most of 2013 complying with the FTC’s changes to COPPA, CARU continued to open cases involving advertisements that were directed to children and failed to comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.

Educating Consumers on the Affordable Care Act Through Digital

Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.

Educating Consumers on the Affordable Care Act Through Digital

In this presentation, Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.

Data Security Trumps Privacy and Tracking Among Consumer Concerns

Polling over 1,000 voters in mid-November, the Computer & Communications Industry Association found that 80 percent of respondents claimed to be more worried that the information they share online will be hacked than they are about ad targeting.

DAA Mobile Guidance and More

Stuart Ingis, partner at Venable LLP, discussed the Digital Advertising Alliance’s latest work in online behavioral advertising and mobile.

DAA Mobile Guidance and More

In this presentation, Stuart Ingis, partner at Venable LLP, discussed the Digital Advertising Alliance’s latest work in online behavioral advertising and mobile.

All Eyes on Online Privacy

Recent developments could adversely impact the Internet economy. Learn how the advertising industry is responding.

Big Data Bonanza

Big data — and more importantly, the analytics that turn all that data into actionable insight — is triggering dramatic changes throughout the business world, most notably in marketing and advertising. Learn how chief marketers mine big data, organize it, and find its value.

Washington Update

David Buzby, director, government relations at ANA, discussed the latest issues and developments in Washington regarding ad taxes, “do not track,” food advertising, and ICANN’s top-level domain program.

Washington Update

David Buzby, director, government relations at ANA, discussed the latest issues and developments in Washington regarding ad taxes, “do not track,” food advertising, and ICANN’s top-level domain program.

Keynote Address: FTC Commissioner Julie Brill

Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).

Keynote Address: FTC Commissioner Julie Brill

Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).

Address Collection, Data Protection, and Advertising (Global Advertising Lawyers Alliance Panel)

A panel of lawyers from around the globe discussed the rules and regulations associated with the usage of consumer data in Germany, Canada, Peru, and Australia.

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