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Balancing Act: Navigating Personalization and Privacy in Modern Marketing
Industry Insights March 19, 2024Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.
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Programmatic Transparency: The $22 Billion Opportunity
Industry Insights March 15, 2024By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.
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The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
Knowledge Partners March 12, 2024This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.
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A Better, More Transparent Way Forward with Social Media
Industry Insights February 26, 2024Facebook, Instagram, and the other traditional social media giants are past the apex of their popularity. To move forward effectively, marketers need to understand how we ended up here, and what people are seeking from their digital lives in 2024.
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The Evolution of Digital Marketing in the Era of AI
Industry Insights February 21, 2024As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.
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The IP Address Is the Permanent Solution for Proof of Performance
Industry Insights February 19, 2024The stakes for politics and privacy are too high. As we approach November, media concern about election integrity grows. Of course, not all that concern is genuine. Whether you are from the school of thought that has no issue with voter suppression if it protects your priorities or are all for pushing for more voters to register at any cost, lines have been drawn based on those leanings. They are not likely to change without a systemic change in voting, and maybe even voters.
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Privacy, Data, and Consent: Consumer Attitudes
ASK Answers January 17, 2024How do consumers feel about how their personal data is managed online?
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The Key to Measurement Is the IP Address
Industry Insights January 10, 2024The industry’s well-documented drama surrounding the end of the third-party cookie is finally here. Now that is finally real – we need to acknowledge that this is going to be a big disruption to the status quo, upending years of investments that call into question a very large number of innovations, systems, brand workflows and business model decisions.
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Privacy Policy Template
Tools January 1, 2024A template to assist you with crafting a corporate privacy policy.
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How Health and Wellness Brands Can Get Personal (While Respecting Privacy)
Industry Insights December 26, 2023Health is personal. As consumers continue to exert control over their health and wellness, they want solutions that anticipate and prevent health issues on a personal level to enable greater self-management.
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Can AI Solve the Data Privacy Challenge?
B2C December 22, 2023The vast majority of the advertising industry agrees that a state-led approach to data privacy legislation does not work. But what might privacy look like in an ideal future, and is AI the answer?
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With Cookies Gone, Everything Old Is New Again
Industry Insights December 19, 2023For the digital ad industry, 2024 marks a significant turning point with the demise of third-party tracking cookies. As advertisers bid farewell to these familiar tools, they are compelled to navigate a new world of targeting. Among the promising alternatives that have emerged, contextual targeting shines as a leading alternative.
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The Need for a Comprehensive U.S. Data Privacy Law
B2C December 15, 2023The cry for federal data privacy legislation has reached a fever pitch, as navigating state laws becomes increasingly confusing and costly. In response, advertising industry groups are working together to advocate for a single federal law.
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6 Strategies for a Cookieless & Privacy-by-Design Future
Industry Insights December 14, 2023With impending third-party cookie deprecation and evolving privacy regulations, marketers face new challenges in reaching customers and measuring campaign performance. Here are key tactics to prepare for marketing success in a post-cookie, privacy-by-design world — and gain a competitive advantage in 2024.
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Privacy Trends & Regulations
ASK Answers December 14, 2023How can my brand best respect consumer privacy and adhere to current regulations?
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Untangling the Web of IP Addresses
Industry Insights December 13, 2023In today's digital age, the world of advertising has undergone a remarkable transformation, with many marketers now relying heavily on the intricate web of IP addresses to target their audiences effectively. However, beneath the surface of this seemingly straightforward technology lies a labyrinth of complexities that challenge advertisers and data analysts alike.
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Creative and Audience Modeling Should Be Front and Center
Industry Insights December 12, 2023The linchpin of digital advertising going forward won't be yet another form of third-party user tracking, though first-party data will play a role. In a back-to-the-future twist, it will be creative — and the AI-powered modeling that, in the absence of third-party cookies and mobile IDs, allows it to be effective.
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U.S. State Privacy Laws and their Stipulations
Money Slides December 9, 2023The law firm Squire Patton Boggs offers an overview of the stipulations of the state privacy laws that have gone into effect in 2023, as well as those that are slated to go into effect in 2024 and 2025.
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Is the Patchwork of U.S. State Privacy Laws Untenable?
B2C December 8, 2023Consumer data privacy in the U.S. is complicated because the country lacks a national data privacy law. But individual state laws that form a patchwork of complexity and sometimes-conflicting regulations are leaving brands — and individuals — confused about their rights.
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5 Trends to Sharpen Your Brand's Social Media Strategy in 2024
Industry Insights November 27, 2023Though we cannot predict exactly what 2024 will have in store, we can certainly make a few educated guesses. Consider these macro trends when planning your brand’s 2024 social media strategy.
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