Search Marketing Knowledge Center | ANA

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Search returned: 998 document(s).

  • Approaches to Social Commerce

    Event Recaps   March 6, 2024  

    At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.

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  • Mastering Social Media Engagement in 2024: A Comprehensive Guide

    Industry Insights   February 28, 2024  

    To stand out against the bustle and hum of social media, one must identify a target market, build meaningful connections and interactions, and create a strategic approach to social media. Here is a guide to essential approaches and tactics that will allow you to best utilize social media in 2024.

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  • A Better, More Transparent Way Forward with Social Media

    Industry Insights   February 26, 2024  

    Facebook, Instagram, and the other traditional social media giants are past the apex of their popularity. To move forward effectively, marketers need to understand how we ended up here, and what people are seeking from their digital lives in 2024.

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  • ANA Response Rate Report, 2023

    Research Reports   February 22, 2024  

    The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

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  • Pinterest Predicts

    Knowledge Partners   February 12, 2024  

    “Pinterest Predicts” shares developing consumer trends as observed by increases in the search for certain keywords.

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  • Buick's Always-On Approach to Celebrity and Social Influencers

    Event Recaps   February 8, 2024  

    Buick shared its always-on approach to celebrity and social influencer marketing.

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  • Mastering Precision: The Art of Social Media Ad Targeting

    Knowledge Partners   February 5, 2024  

    Marketing agency Inspira shares best practices for social media targeting.

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  • Marketing with Celebrity Spokespeople

    ASK Answers   January 31, 2024  

    How can my brand effectively use a celebrity spokesperson?

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  • Crisis Management in Digital Marketing

    Industry Insights   January 25, 2024  

    While crises are to be avoided, businesses experiencing a crisis can manage it in a way that maintains and even strengthens customer trust. This is particularly crucial for small businesses, where a strong customer relationship is a significant competitive advantage. But how can small businesses navigate these turbulent waters and come out stronger? What lessons can they learn from larger businesses that have faced and overcome similar challenges?

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  • The Beauty Blueprint: Strategies for Success in the Competitive Beauty Industry

    Webinar Rewinds   January 24, 2024  

    This webinar focused on the power of creator marketing within the competitive beauty industry and how brands can get personal and scale faster with consumers.

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  • Online Community Budget Template

    Tools   January 21, 2024  

    This tool will help you estimate and evaluate the costs of your online community.

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  • Online Community Vendor Matrix

    Tools   January 21, 2024  

    Use this matrix to obtain information about key vendors that can help you build your online community.

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  • Social Media Manager Job Description

    Tools   January 21, 2024  

    A template to quickly document the role and responsibilities for this position.

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  • Social Media Marketing Budget Template

    Tools   January 21, 2024  

    Use this tool to set and track your social media budget.

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  • Online Community Plan Framework

    Tools   January 21, 2024  

    Use this online community framework to define the activities required to successfully create, plan, and execute an online community plan.

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  • Influencer Marketing Campaign Budget Template

    Tools   January 21, 2024  

    Use this template to set and track your influencer marketing campaign budget.

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  • Brand Safety/Online Hate Quick Win Package

    Quick Wins   January 21, 2024  

    ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.

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  • Skincare Creative Elements That Drive Performance on Meta

    Industry Insights   January 19, 2024  

    Knowing that ads and influencers matter a lot, brands want to make sure that they’re developing creative that resonates and achieves business goals. VidMob researched the effect of different creative decisions of 803 creatives across 3.6 billion impressions on Meta properties including Instagram and Facebook; we’ve uncovered high-performing creative strategies for skincare advertisers that appeal to Meta audiences. Below are some of our findings.

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  • Community Manager Job Description

    Tools   January 15, 2024  

    A template to quickly document the role and responsibilities for this position.

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  • Online Community Policies and Guidelines

    Tools   January 15, 2024  

    Use this template to help you create reasonable guidelines for internal behavior by employees and contractors in relation to your online community.

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