Social Media

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PowerPresentation: 2014 Social Media Engagement Survey

This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.

Inc. 500 and Fortune 500 Latching on to Social Media

LinkedIn remains one of top social media platforms used regularly among Inc. 500 and Fortune 500 companies, although 61 percent of these companies named Twitter as the platform that could best be used to drive sales eventually.

How Brands Use, Gauge Results on Vine, Instagram

Some brands are using loyalty programs and location-based studies that correlate point-of-sale data with social media activity to determine how Vine and Instagram can drive business results.

Chango: Five Ways to Use Twitter's New Targeting Capabilities

The ability to create "tailored audiences" on Twitter will allow marketers to target users at an individual level.

For Havas Worldwide, Chicago Interns Navigating Instagram is a Must

Havas is using Instagram as a hiring tool for it summer internship program in order to find employees that will help maximize the agency's social presence.

PowerPresentation: 2013 ANA 2014-2015 Marketing Budgets Survey

This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Research Report: 2013 ANA 2014-2015 Marketing Budgets Survey

This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Shiny Object or Digital Intelligence Hub? The Evolution of the Enterprise Social Media Command Center

The development of social media command centers at Mastercard, eBay, and Wells Fargo is discussed in this report from the Altimeter Group.

B-to-B Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

This year’s B-to-B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective.

Brands Favor Social Media for Local Promotions

To target consumers in local markets, national brands increasingly look to social media before more conventional channels, such as email, sponsorship, or newspapers.

Real-Time Marketing and the Power of a Selfie

Real-time marketing has taken the main stage in the last few months. Many marketers are very starry-eyed over this phenomenon. And for smart entertainment marketers it’s working pretty well, à la big real-time events such as the Academy Awards.

Social Local — Global Target

For the politically minded marketer, the social media sphere is likely the best prognosticator of political flavors available. Preferences, likes, clubs, affinities and alliances can all be easily found in public profile searches.

Telecoms Push Customer Service on Social Networks, Engagement Still Lags

Competition breeds innovation, and few markets are more cutthroat than telecommunications. As a result, phone carriers like Verizon and T-Mobile are setting a new standard for customer service, or at least on social channels like Facebook.

What Do Marketing Procurement Professionals Need to Know About Scaling Social Media?

Peter Friedman, chairman and CEO of LiveWorld, discussed what procurement professionals need to know about scaling social media.

What Do Marketing Procurement Professionals Need to Know About Scaling Social Media?

In this presentation, Peter Friedman, chairman and CEO of LiveWorld, discussed what procurement professionals need to know about scaling social media.

B-to-C Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

Discover not only how the B-to-C content marketing landscape has changed over the last year but also learn what the most effective B-to-C marketers are doing differently than their peers in this study from the Content Marketing Institute.

PowerPresentation: 2013 ANA/ Real-Time Marketing Survey

This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Key Findings Report: 2013 ANA Real-Time Marketing Survey

This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

The Female/Male Digital Divide

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

An Industry Expert Shares How to Create Long-Lasting Customer Interactions in Social Media

Ben Blakesley, author of Get Social: A Practical Guide to Using Social Media for Business, shared how to create social strategies and content, manage socially enabled marketing campaigns, implement channel management processes, and form relationships with current and prospective clients via social channels.

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