Social Media

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Infographics: 2014 Social Media Engagement Survey

These infographics are from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Key Findings: 2014 Social Media Engagement Survey

This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Research Report: 2014 Social Media Engagement Survey

The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

PowerPresentation: 2014 Social Media Engagement Survey

This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.

Inc. 500 and Fortune 500 Latching on to Social Media

LinkedIn remains one of top social media platforms used regularly among Inc. 500 and Fortune 500 companies, although 61 percent of these companies named Twitter as the platform that could best be used to drive sales eventually.

How Brands Use, Gauge Results on Vine, Instagram

Some brands are using loyalty programs and location-based studies that correlate point-of-sale data with social media activity to determine how Vine and Instagram can drive business results.

Chango: Five Ways to Use Twitter's New Targeting Capabilities

The ability to create "tailored audiences" on Twitter will allow marketers to target users at an individual level.

For Havas Worldwide, Chicago Interns Navigating Instagram is a Must

Havas is using Instagram as a hiring tool for it summer internship program in order to find employees that will help maximize the agency's social presence.

PowerPresentation: 2013 ANA 2014-2015 Marketing Budgets Survey

This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Research Report: 2013 ANA 2014-2015 Marketing Budgets Survey

This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Live Nation Cross-Platform Media Case Study

Ben Long, vice president of strategic alliances and technology and innovation lead for North America at Live Nation Network, shared a global, cross-platform media and marketing campaign case study.

Live Nation Cross-Platform Media Case Study

In this presentation, Ben Long, vice president of strategic alliances and technology and innovation lead for North America at Live Nation Network, shared a global, cross-platform media and marketing campaign case study.

Shiny Object or Digital Intelligence Hub? The Evolution of the Enterprise Social Media Command Center

The development of social media command centers at Mastercard, eBay, and Wells Fargo is discussed in this report from the Altimeter Group.

B-to-B Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

This year’s B-to-B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective.

Brands Favor Social Media for Local Promotions

To target consumers in local markets, national brands increasingly look to social media before more conventional channels, such as email, sponsorship, or newspapers.

Real-Time Marketing and the Power of a Selfie

Real-time marketing has taken the main stage in the last few months. Many marketers are very starry-eyed over this phenomenon. And for smart entertainment marketers it’s working pretty well, à la big real-time events such as the Academy Awards.

Social Local — Global Target

For the politically minded marketer, the social media sphere is likely the best prognosticator of political flavors available. Preferences, likes, clubs, affinities and alliances can all be easily found in public profile searches.

Telecoms Push Customer Service on Social Networks, Engagement Still Lags

Competition breeds innovation, and few markets are more cutthroat than telecommunications. As a result, phone carriers like Verizon and T-Mobile are setting a new standard for customer service, or at least on social channels like Facebook.

What Do Marketing Procurement Professionals Need to Know About Scaling Social Media?

Peter Friedman, chairman and CEO of LiveWorld, discussed what procurement professionals need to know about scaling social media.

What Do Marketing Procurement Professionals Need to Know About Scaling Social Media?

In this presentation, Peter Friedman, chairman and CEO of LiveWorld, discussed what procurement professionals need to know about scaling social media.

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