Social Media
Social Media
This compilation of ANA resources explores new trends in social media, including tips for using Pinterest, how to harness fan data, and the secrets to creating engaging social content. Case studies from ANA members Hilton, HP, and REI are also shared.
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Wildfire Case Study: CanvasPop
In this case study Wildfire discusses how CanvasPop built brand engagement and monetized their social audience through their exclusive Summer Group Sale and discount vouchers.
Wildfire Case Study: Nicole Miller
In this case study Wildfire discusses how Nicole Miller leveraged unique social ad optimization technology to grow their fan base of social luxury customers.
Wildfire Case Study: The New York Giants
In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.
Wildfire Case Study: Benefit Cosmetics
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media
This 2013 research report from Syncapse provides insights to marketers on the average value of a Facebook brand fan in key consumer categories.
Wildfire Case Study: Academy Awards
In this piece Wildfire highlights how the Academy of Motion Picture Arts and Sciences used the Wildfire Social Suite to increase awareness and attendance at over 100 events throughout the year.
Procter & Gamble’s Tide: Newsdesk Marketing
Sundar Raman, marketing director, North America fabric care at Procter & Gamble, discussed the Tide Newsdesk and how it has helped build the Tide brand in real time.
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Wildfire Case Study: Annie’s Homegrown
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
RAPP: Bacardi Mixes Mobile into Marketing
In this piece RAPP discusses how their client Bacardi recently introduced a series of successful six-second cocktail recipes on the Vine mobile video app.
SAS: Five Best Practices for Social Media Measurement
In this piece SAS discusses the three areas of focus for becoming more effective with social media and five best practices for social media measurement.
ANA Member Social Snack Pack: Petco
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
ANA Member Social Snack Pack: Petco
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
Herbalife and LA Galaxy Get Social
Scott Carlis, vice president, digital and social media at AEG Global Partnerships, discussed The 3rd Kit Contest, a recent social media campaign undertaken in partnership with Herbalife, their corporate sponsor.
Herbalife and LA Galaxy Get Social
Scott Carlis, vice president, digital and social media at AEG Global Partnerships, discussed The 3rd Kit Contest, a recent social media campaign undertaken in partnership with Herbalife, their corporate sponsor.
