Search Marketing Knowledge Center

These Three Brands Promote and Support Gender Equality

Pulse September 17, 2024

Whether it is International Women’s Day, or just another day of the week, it’s powerful to see brands promoting and celebrating women throughout campaigns. With the multitude of brands available to choose from, consumers these days want to support a brand that they are emotionally connected to and that makes a positive impact on society.

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Co-Creation Is the Secret to Brand Authenticity in Influencer Marketing

Leading Edge September 16, 2024

The arrival of TikTok shop earlier this year was initially met with a positive reaction, but it has since received some criticism of its commercialization of the platform. Meanwhile, creators are grappling with deinfluencing overconsumption, and struggling to find meaningful ways to incorporate singular and disjointed brand promotions (often around seasonal moments) into their content.

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Brands Maintain Ad Spending on TikTok Despite Potential Ban

B2C September 13, 2024

Advertisers are keeping close tabs on the TikTok saga, which will culminate by April 2025 when the Chinese-owned app must divest to a new owner or face a ban in the U.S. Despite the uncertainty, ad spending has continued (mostly) unabated, with a wide range of brands and nonprofits using the app to spark engagement and get into the conversation.

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Editor Highlights: Gen Z, TikTok, and Partnerships

Pulse September 12, 2024

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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Quantifying the Reach of Each Marketing Channel

Money Slides September 5, 2024

TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.

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Quantifying the Time Consumers Spend with Each Marketing Channel

Money Slides September 5, 2024

TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.

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The Power of Authenticity: 100 Brands Winning Big with TikTok Creators

Knowledge Partners August 27, 2024

CreatorIQ and TikTok share research that sheds light on what makes a creator effective in his or her collaborations with a brand.

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ANA's Knowledge Partners: These Are the Top Pieces

Pulse August 23, 2024

In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

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Brand Belonging as Antidote to Male Alienation

Leading Edge August 22, 2024

Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.

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A Recipe for Gen Z Engagement in the Digital Age

Event Recaps August 14, 2024

PepsiCo's FLVR initiative demonstrates how a major brand can leverage social media and content marketing to engage generation Z consumers and transform its image from a snack company to a comprehensive food company.

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How Planet Fitness' High School Summer Pass Connects with Today's Teens

Event Recaps August 13, 2024

Summer often fails to live up to expectations for teens. Learn how Planet Fitness met teens where they are by showing up on the channels they spend their summers on, with enticing content that creates confidence to sign up for a one of a kind program: High School Summer Pass®, a free summer membership for teens.

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Uncorking Growth: Bread & Butter Wines' Recipe for Digital Success in a Saturated Market

Knowledge Partners August 9, 2024

For food and beverage marketers battling shelf space and consumer attention, Bread & Butter Wines offers a blueprint for standing out in the crowded wine aisle.

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How Smoothie King Created Summer’s Biggest Thirst Trap Without a Budget

Budgeting Brilliance August 7, 2024

When Smoothie King was preparing to launch its X-Treme Watermelon Smoothie in 2023, the brand faced several challenges: a peak summer season crowded with promotions, a tight five-day timeline, and a vacant media budget.

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Here's How These Brands Used Influencer Marketing Successfully

Pulse August 1, 2024

For companies, the challenge is in leveraging influencers the right way to engage with consumers personally and authentically. Here's how four brands merged influencer marketing with personal storytelling effectively.

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TikTok Marketing

ASK Answers July 31, 2024

How can my brand use TikTok as a marketing tool?

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Marketing News Quiz for July 27, 2024

Marketing News Quiz July 27, 2024

In this week's marketing news quiz: A study on retail media networks, Kamala Harris's trendy presidential campaign, unexpected updates on Google's deprecation of cookies, and more.

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Programmatic Advertising for Election Campaigns

Leading Edge July 24, 2024

The landscape of election campaigning has evolved dramatically since the last cycle, with programmatic access transforming how campaigns connect with voters. Gone are the days of being limited to upfront TV buys and local radio stations. Now, with programmatic advertising, campaign managers have unprecedented control and flexibility throughout the election cycle, plus the ability to leverage data to drive better results.

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Innovative Engagement Strategies for Entertainment Advertising

Leading Edge July 23, 2024

In an over-saturated market with limitless viewing options, the entertainment industry faces a formidable challenge: How can a new release stand out and become a blockbuster rather than a flop? Traditional formats and strategies, once reliable, now falter in the face of evolving audience behaviors and fragmented platforms.

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How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand

Budgeting Brilliance July 22, 2024

When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.

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