Social Media
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Case Studies: Warc and the (Near) Future of Marketing
Geoffrey Precourt, U.S. editor, Warc, and Eva Kasten, director, Warc, discussed several trends and global case studies relating to tele-social marketing, integration by orchestration, and brand journalism.
How Social Are Social Media Audiences, Really?
This presentation from the Keller Fay Group explores how brands can use online and offline conversations to create and amplify brand consideration among consumers.
The Strengths of TV, Print & Online in Promoting Advertising Word-of-Mouth
This presentation from the Keller Fay Group looks at how TV, print, and online compare when it comes to word-of-mouth.
Digital Marketing Success Kit
This guidebook from Mediative provides marketers with tips for succeeding in up and coming digital spaces, such as Facebook advertising, Google Places, location-based services, and group-buying sites.
Macy’s Case Study: Engaging the Omni-Channel Shopper
Jennifer Kasper, GVP, digital/new media & multicultural marketing, Macy's, Stephanie Lawrence, partner, group director, MEC:, and Allie Kline, CMO, 33Across, shared case studies that drove engagement and ownership of the Macy's brand through social media.
Macy’s Case Study: Engaging the Omni-Channel Shopper
Jennifer Kasper, GVP, digital/new media & multicultural marketing, Macy's, Stephanie Lawrence, partner, group director, MEC:, and Allie Kline, CMO, 33Across, shared case studies that drove engagement and ownership of the Macy's brand through social media.
Mail Drives Sales
Why integrate direct mail into our advertising? Short answer: it works. Case studies from Zappos, Dukky, and TruGreen show how mail is making a major difference in advertising and marketing campaigns of all kinds.
SocialShop: How People Use Social Media to Shop
Masha Sajdeh, chief shopper strategist, Leo Burnett, provided insight into how people use social media to shop, and what brands and retailers should do to develop a social shopping strategy.
SocialShop: How People Use Social Media to Shop
Masha Sajdeh, chief shopper strategist, Leo Burnett, provided insight into how people use social media to shop, and what brands and retailers should do to develop a social shopping strategy.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Ancestry.com Brings Families Together Through Social Media
Nick Cifuentes, director, global social media, Ancestry.com, discussed their focus on incorporating social media into the brand's overall marketing mix, as well as their approach to social media measurement and return on investment (ROI).
Ancestry.com Brings Families Together Through Social Media
Nick Cifuentes, director, global social media, Ancestry.com, discussed their focus on incorporating social media into the brand's overall marketing mix, as well as their approach to social media measurement and return on investment (ROI).
Audi of America: The Value of Talk
Loren Angelo, general manager, brand marketing, Audi of America, and Lucy Farey-Jones, partner and head of strategy, Venables, Bell & Partners, discussed the value of talk as Audi has successfully folded their social media platforms into their large brand campaigns.
Audi of America: The Value of Talk
Loren Angelo, general manager, brand marketing, Audi of America, and Lucy Farey-Jones, partner and head of strategy, Venables, Bell & Partners, discussed the value of talk as Audi has successfully folded their social media platforms into their large brand campaigns.
Electronic Arts: Being Social to Drive Engagement and Add Value
Dave Madden, senior vice president, global media solutions, Electronic Arts, discussed the ways in which marketers are utilizing social games to bring powerful, in-demand content to the gaming audience while reaching their target demographic and building brand affinity and engagement.
Popchips: Building a Social Brand One Snacker at a Time
Brian Pope, senior vice president, marketing, Popchips, discussed how Popchips uses social media via a grassroots marketing approach to build their brand and generate excitement in the snacking category.
