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Marketing News Quiz for September 21, 2024
Marketing News Quiz September 21, 2024In this week's marketing news quiz: Instagram's latest protections for its teenage users, an ad campaign for Mejuri from a Hollywood film director, new legislation in California to help protect the election, and more.
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Influencer Marketing Campaign Plan and Timeline 2025
Tools September 20, 2024Use this tool to ensure the successful execution of an influencer marketing campaign.
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Blog Post Syndication Calendar 2025
Tools September 20, 2024A report to track editorial calendar opportunities and their associated deadlines.
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Social Media Marketing Calendar 2025
Tools September 20, 2024Use this tool to organize and communicate all of your social media marketing activities.
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The Attention Garnered by Each Media Channel, by the Numbers
Money Slides September 19, 2024National CineMedia (NCM) shares research that calculates the number of seconds during which viewers watch advertising on different media channels, including cinema, live sports, YouTube, Roku, Facebook, Instagram, TikTok, and mobile, among others.
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These Three Brands Promote and Support Gender Equality
Pulse September 17, 2024Whether it is International Women’s Day, or just another day of the week, it’s powerful to see brands promoting and celebrating women throughout campaigns. With the multitude of brands available to choose from, consumers these days want to support a brand that they are emotionally connected to and that makes a positive impact on society.
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Co-Creation Is the Secret to Brand Authenticity in Influencer Marketing
Leading Edge September 16, 2024The arrival of TikTok shop earlier this year was initially met with a positive reaction, but it has since received some criticism of its commercialization of the platform. Meanwhile, creators are grappling with deinfluencing overconsumption, and struggling to find meaningful ways to incorporate singular and disjointed brand promotions (often around seasonal moments) into their content.
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Brands Maintain Ad Spending on TikTok Despite Potential Ban
B2C September 13, 2024Advertisers are keeping close tabs on the TikTok saga, which will culminate by April 2025 when the Chinese-owned app must divest to a new owner or face a ban in the U.S. Despite the uncertainty, ad spending has continued (mostly) unabated, with a wide range of brands and nonprofits using the app to spark engagement and get into the conversation.
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Editor Highlights: Gen Z, TikTok, and Partnerships
Pulse September 12, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Quantifying the Reach of Each Marketing Channel
Money Slides September 5, 2024TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Quantifying the Time Consumers Spend with Each Marketing Channel
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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The Power of Authenticity: 100 Brands Winning Big with TikTok Creators
Knowledge Partners August 27, 2024CreatorIQ and TikTok share research that sheds light on what makes a creator effective in his or her collaborations with a brand.
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ANA's Knowledge Partners: These Are the Top Pieces
Pulse August 23, 2024In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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Brand Belonging as Antidote to Male Alienation
Leading Edge August 22, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
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A Recipe for Gen Z Engagement in the Digital Age
Event Recaps August 14, 2024PepsiCo's FLVR initiative demonstrates how a major brand can leverage social media and content marketing to engage generation Z consumers and transform its image from a snack company to a comprehensive food company.
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How Planet Fitness' High School Summer Pass Connects with Today's Teens
Event Recaps August 13, 2024Summer often fails to live up to expectations for teens. Learn how Planet Fitness met teens where they are by showing up on the channels they spend their summers on, with enticing content that creates confidence to sign up for a one of a kind program: High School Summer Pass®, a free summer membership for teens.
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Uncorking Growth: Bread & Butter Wines' Recipe for Digital Success in a Saturated Market
Knowledge Partners August 9, 2024For food and beverage marketers battling shelf space and consumer attention, Bread & Butter Wines offers a blueprint for standing out in the crowded wine aisle.
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How Smoothie King Created Summer’s Biggest Thirst Trap Without a Budget
Budgeting Brilliance August 7, 2024When Smoothie King was preparing to launch its X-Treme Watermelon Smoothie in 2023, the brand faced several challenges: a peak summer season crowded with promotions, a tight five-day timeline, and a vacant media budget.
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Here's How These Brands Used Influencer Marketing Successfully
Pulse August 1, 2024For companies, the challenge is in leveraging influencers the right way to engage with consumers personally and authentically. Here's how four brands merged influencer marketing with personal storytelling effectively.
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