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How B2B Brands Take Relationship Marketing to the Next Level
Champions of Growth Podcast September 11, 2024Jamie Gier, CMO at DexCare, joins host Matthew Schwartz to discuss the latest trends in relationship marketing, which emphasizes customer retention, satisfaction, and lifetime customer value.
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What’s the Secret to Cultural Authenticity for Brands?
Podcast Clips September 4, 2024Often when brands try to lean into culture, the effort can feel more like appropriation than an authentic activation. How can this be avoided? JuHee Kim, president of MuteSix, offered her thoughts on the Champions of Growth podcast.
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The Expanding Number of Niche Sports Offers New Ad Plays
B2C July 29, 2024Pickleball tops a growing roster of niche sports that are attracting legions of fans, with a smorgasbord of games for advertisers to tap into. The appeal to marketers is twofold: affordability and the opportunity to integrate a brand into the consumer experience.
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Turning a Cultural Phenomenon Into a Market-Leading Brand
B2C July 24, 2024Lena Lewis of Mark Anthony Brands shares how White Claw uses cultural events and trends to connect with consumers and maintain its position as the hard seltzer market leader.
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Babylist: From Baby Registry to $400 Million Empire
Event Recaps July 19, 2024During a session at the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.
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Babylist: From Baby Registry to $400 Million Empire
Conference Session Videos July 19, 2024In this video from the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.
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Navigating Commerce Disruption: Unleashing Opportunities for Marketers
Conference Session Videos July 18, 2024In today’s interconnected digital landscape, commerce threads its way through our daily experiences. In this session, Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis Groupe, delved into the intricacies of the new consumer journey.
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Travel Comfort Continues to Rise as Inflation Pressures Persist
Knowledge Partners July 17, 2024ICF Next explores key consumer trends related to the leisure industry and how brands are adapting to accommodate travelers.
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Sparking Consumer Participation Through Shared Values and Beliefs
Knowledge Partners July 17, 2024Phaedon conducted a report offering new insights that better contextualize the actions brands must take to engage consumers.
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Loyalty Marketing: How Much Fraud Is There?
Pulse July 8, 2024Loyalty marketing is a big business and growing. But that growth also puts marketers at increased risk for fraud. Fraud from consumers, professional hackers, and even employees. ANA has begun work with Human to better understand the extent of that fraud as well as remedies to minimize it.
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The Secret to Building Successful Customer Relationships
Podcast Clips June 25, 2024Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.
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How Volvo Revolutionized Trucking Through Digital
B2 Awards June 25, 2024Volvo Trucks North America successfully launched the all-new Volvo VNL with a groundbreaking digital-first strategy that redefined industry standards.
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How AI Is Taking Neuromarketing to the Next Level
POVs June 24, 2024With AI poised to take neuromarketing from a niche practice into the mainstream, targeted advertising is about to become much more sophisticated. Find out how in this POV from Marketing Futures podcast host Mike Berberich.
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USPS Delivers Sales Enablement at Scale
B2 Awards June 22, 2024The United States Postal Service overhauled their sales enablement approach, focusing on personalized, customer-centric messaging at scale.
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The Missing Link in Marketing: How Empathy Influences Buyer Behavior
Event Recaps June 13, 2024When deployed effectively, empathy can strengthen the quality and impact of marketing programs and increase customer loyalty. Using real-world examples, Ignite 360 CEO Rob Volpe demystified empathy and cleared up the misconceptions which can lead to mistakes in marketing strategy and messaging.
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How Applying AI Makes Businesses More Human
Event Recaps June 13, 2024Senior marketers and executives can harness AI for strategic B2B business growth.
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How Applying AI Makes Businesses More Human
Conference Session Videos June 13, 2024In this video, learn how senior marketers and executives can harness AI for strategic B2B business growth.
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Six Tips for Marketing Operations
Conference Highlights May 22, 2024Change management in tandem with organizational enablement is pivotal to a successful CRM program.
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Evolving Retail Media Networks Performance
Event Recaps May 21, 2024Intel’s Ian Freitas joined the ANA’s Commerce Marketing Committee to discuss how his brand approaches modern marketing challenges using retail media networks (RMNs), how it measures those efforts, and how it thinks about resource allocation.
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How Heinz Engaged the Running Community with Custom Run Map
In-House Excellence Awards May 19, 2024With runners turning to its ketchup packets to help fuel their runs, Heinz created a series of routes on popular running apps, showcasing locations where participants could find the brand’s ketchup packets while on the go.
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