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  • Direct Mail Marketing

    ASK Answers   March 13, 2024  

    What are some trends and best practices for direct mail marketing?

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  • ROI of Campaigns by Medium

    Money Slides   March 4, 2024  

    The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.

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  • ANA Response Rate Report, 2023

    Research Reports   February 22, 2024  

    The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

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  • Four Tips for Finding Your Most Valuable Direct Mail Audience

    Training Takeaways   February 6, 2024  

    To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.

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  • Three Advantages of Direct Mail Retargeting Technology

    Training Takeaways   February 6, 2024  

    Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.

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  • Aligning the Customer Journey to Goals: Lead Gen Versus Retention

    Training Takeaways   February 6, 2024  

    The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.

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  • The 4 Biggest Postal Developments Around the World

    Industry Insights   November 30, 2023  

    Physical mail is still a huge factor in everyday life, with data from the Royal Mail finding that in 2022, more than 7.9 billion letters and 1.5 billion parcels were sent and received throughout the financial year. With the amount that we send and receive, the way that mail is both processed and delivered has changed and evolved to meet the needs of the industry.

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  • 8 Strategies for Growth for Customer Acquisition

    Industry Insights   November 2, 2023  

    Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them.

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  • How to Reach the Fastest-Growing Age Group in the U.S.

    Event Recaps   November 1, 2023  

    AARP, the nonprofit organization that empowers people to choose how they live as they age, segments its over-50 consumer segment so advertisers can efficiently and effectively reach this audience which is growing, spending more, and has diverse needs and interests that are often overlooked by businesses.

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  • Postage Increases, 2018-2023, by the Numbers

    Money Slides   October 23, 2023  

    Media Horizons, SAPPI, and Lindenmeyr Central & Book Publishing chart the rise in postage rates for marketing mail letters, marketing mail flats, periodicals, and first-class mail.

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  • How to Turn Direct Mail into an Omnichannel Experience

    Event Recaps   October 11, 2023  

    Christopher Karpenko from the United States Postal Service (USPS) discussed how to craft an omnichannel strategy that reflects the reality of how consumers live now, their changing expectations, and how to adapt with new marketing tools designed to fuel marketing success.

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  • Religious Nonprofits Adapt to Changing Times

    Social Impact   October 9, 2023  

    As religious charitable organizations deal with a decline in giving levels, rising costs, and other challenges, they are diversifying their income streams, expanding into digital channels, and focusing on different donors to continue their vital services.

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  • Key Tactics of Successful SMB Omnichannel Marketing

    Partner Content   October 3, 2023  

    To gain better insight into how small- to medium-sized businesses (SMBs) across different industries are using omnichannel marketing to drive engagement, the United States Postal Service commissioned a study from Summit Research that surveyed marketers at SMBs across various industries.

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  • Leveraging Data and Martech for Multichannel, Integrated Campaigns

    Event Recaps   September 28, 2023  

    A panel of marketing and technology experts shared the newest innovations in measuring and tracking campaigns across print and digital media, delivering integrated marketing campaigns that drive business performance.

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  • Leveraging Data and Martech for Multichannel, Integrated Campaigns

    Conference Session Videos   September 28, 2023  

    In this video, a panel of marketing and technology experts shared the newest innovations in measuring and tracking campaigns across print and digital media, delivering integrated marketing campaigns that drive business performance.

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  • The 2023 Direct Mail Marketing Benchmark Report

    Knowledge Partners   September 15, 2023  

    SeQuel’s 2023 Direct Mail Marketing Benchmark Report delves into the rising importance of direct mail in modern marketing, its integration with digital strategies, and its potential. It also addresses marketers' concerns and offers insights on consumer perspectives towards direct mail.

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  • Will Your Next ESP Be a CDP?

    Event Recaps   September 13, 2023  

    The convergence and overlap between Customer Data Platforms (CDP) and Email Service Providers (ESP) has added further complexity to the decision process for brands looking to add a CDP or change their ESP (or doing both at the same time).

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  • LiuGong Goes Big with Invites to Dealers

    B2 Awards   September 8, 2023  

    LiuGong North America, a rapidly growing construction equipment manufacturer, achieved remarkable results through an innovative direct mail campaign.

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  • Direct Mail Marketing Strategy: 3 Proven Tips for Success

    Industry Insights   September 7, 2023  

    Discover the value of direct mail marketing, harnessing 3 proven strategies for success: personalization, multi-channel integration, and targeted segmentation.

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  • AI in Direct Mail Marketing

    Industry Insights   August 28, 2023  

    The concept of AI goes back more than 70 years. It is considered a general term for complex computing. In 2017, Gartner Group predicted that 87 percent of AI projects would never generate any ROI. Their estimates have continued to suggest 50 percent failure in the report, Gartner Predicts Half of Finance AI Projects Will Be Delayed or Cancelled By 2024. (Gartner Predicts Half of Finance AI Projects Will Be Delayed or Cancelled By 2024).

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