Direct Marketing

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Achieving Omnichannel Marketing

Omnichannel and multichannel marketing have different values to your business and perform differently. What this means for email is, you have to think of your email and multichannel programs as a portfolio.

ANA Spotlight Highlights: Direct Mail

Various statistics highlight the success of direct marketing. Also, discover four tips for marketers who are using augmented reality.

Five Ways To Improve Your Cart Abandonment Emails

Shopping cart abandonment emails are among the most powerful messages a marketer can send, but they could be even more powerful.

Are Your Emails Positioned Well?

Email marketers spend so much time on where their emails are positioned in the inbox that they ignore the more important positioning: in the consumer's mind.

How User-Generated Content Sparked a Shift in Expedia’s Brand Marketing Strategy

Noah Tratt shared the way Expedia developed a new approach to content marketing and how it has moved the company forward in unexpected ways while reinventing the way the brand communicates with customers.

How User-Generated Content Sparked a Shift in Expedia’s Brand Marketing Strategy

In this presentation, Noah Tratt, global vice president of media solutions at Expedia, Inc., shared the way Expedia developed a new approach to content marketing and how it has moved the company forward in unexpected ways while reinventing the way the brand communicates with customers.

Sirona Dental Product Launch and Lead Generation Campaign

To launch a new dental product, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.

Sirona Dental Product Launch And Lead Generation Campaign

In this presentation, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.

Trade Secret: The Right Response to Engagement-based Filtering

Getting your email to the inbox isn’t getting easier. Today, engagement-based inbox placement decisions are making it harder to reach email subscribers — at least the unengaged. And the secret to getting past individual-level filters isn’t as simple as “mail less.”

What's the Best Send Time?

All of us who deliver email for a living monitor changes in consumer patterns. But do trends shift due to consumer changing their patterns, or do marketers contribute to this pattern shift by conditioning consumers?

Marketers' Budgets Up, But Cite Inability to Leverage Data

According to StrongView’s "2014 Marketing Trends Survey," marketers plan to increase their budgets on activities that increase customer engagement through more relevant and timely campaigns.

Life’s a Photo. Take it

To demonstrate the superior quality of photos from Samsung’s Galaxy Camera, a social media photo campaign highlighted influencer and consumer photos to create a feeling of online stardom.

Enterprise Data Management Platform

This paper from [x+1] will help you understand what questions to ask and what functionality to look for when choosing a DMP to enable you to achieve programmatic marketing success.

Holiday Dreams

AT&T applied the principles of responsive website design to its emails, so that its email messaging is optimized regardless of the device being used to read it.

MarketingSherpa Email Awards 2013: 17 Award Winning Email Marketing Campaigns

MarketingSherpa’s Email Awards 2013 serves as a showcase for the work of B-to-B and B-to-C marketers who go above and beyond expectations, designing email campaigns that increase relevance and boost results.

Research Report: Q2 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.

PowerPresentation: Q2 Member Benchmarking Survey Results

This collection of data charts represent findings from the ANA's 2012 Q2 Member Benchmarking survey. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.

Enterprise Data Management Platform: A Marketer’s Guide

In this white paper [x+1] discusses how their Enterprise Data Management Platform (DMP) can help marketers leverage data to deliver more relevant content to consumers and improve ROI.

KPMG’s Global Brand Ambassadors

Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.

KPMG’s Global Brand Ambassadors

Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.

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