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Search returned: 232 document(s).

  • Cross-Pollinating Marketing Success

    Partner Content   September 10, 2024  

    How can small companies think bigger? And what small business norms can be applied to enterprise-size strategies? The insights gleaned can help both sides adjust their channel approach going forward. The mix they're looking for will help a business of any size stand out more, connect with audiences on a personal level, and nurture deeper engagement.

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  • Fundraising During the Election Season

    Social Impact   August 26, 2024  

    As election season heats up, nonprofits will have to compete with a deluge of political advertising that leads to increased media spending and donor fatigue. While it may be tempting for nonprofits to stop fundraising altogether during such a chaotic period, it's important that they keep their momentum and use targeted messaging to spotlight how their mission makes a real difference in people's lives.

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  • The Secret to Actionable, Attention-Grabbing Campaigns

    Partner Content   August 15, 2024  

    To create eye-catching, memorable campaigns that customers will actually interact with, the savviest marketers are thinking outside the box — moving away from the digital-first playbook in favor of an omnichannel strategy that incorporates both digital and offline efforts.

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  • This Financial Services Company Appealed to Customers Through a Parallel with Football

    B2 Awards   July 17, 2024  

    Sammons Institutional Group promoted itself as an authority on preparing for unforeseen financial disruptions through an analogy with football’s star quarterback Brock Purdy.

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  • Effective Customer Retention: Ask, Learn, Engage

    Event Recaps   July 16, 2024  

    During a July 2024 meeting of the ANA’s Relationship Marketing Committee, Bank of Montreal described how it capitalized on interactive emails and a willingness to explore the sources of customer dissatisfaction to improve retention among its credit card users.

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  • How ZS Created Leads with AI Generated Display Ads on a Budget

    B2 Awards   July 14, 2024  

    With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.

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  • Chevron’s Mailer Boosted B2B Leads by Touting the Importance of Oil

    B2 Awards   July 13, 2024  

    Chevron touted the importance of high-quality oil to businesses operating equipment with diesel engines.

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  • How Citibank Is Improving Direct Mail Effectiveness

    Webinar Rewinds   June 26, 2024  

    Direct mail remains a critical channel for the credit card industry to drive results in acquisition, cross-sell, and upsell efforts. In this webinar, Citibank and Intelisent shared how to embrace USPS innovations and big data part as of an overall direct mail effectiveness strategy.

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  • This Food Company Grew Relationships with Meat-Buyers Through Direct Mail

    B2 Awards   June 14, 2024  

    Seaboard Foods undertook to entice B2B buyers with a unique direct-mail effort.

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  • Making Online and Offline Channel Integration Easier

    Partner Content   June 13, 2024  

    Direct mail boasts an ecosystem that has been humming for decades, and new technology has added valuable options for integrating direct mail seamlessly with other marketing channels.

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  • How to Create Innovative Direct Mail Campaigns

    Partner Content   May 30, 2024  

    Tapping into imaginative, innovative direct marketing tactics can help businesses create integrated and interactive omnichannel campaigns that don't break the bank.

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  • Using Data to Improve Direct Mail ROI

    Knowledge Partners   April 29, 2024  

    Deep Sync, a specialist in audience-targeting data solutions, offers recommendations on how to leverage data to enhance your direct mail marketing’s return on investment.

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  • Each Generation's Preferred Method of Receiving Offers, by the Numbers

    Money Slides   April 24, 2024  

    Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.

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  • Don't Count Out Direct Mail Just Yet

    Social Impact   March 25, 2024  

    For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.

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  • The Current State of Direct Mail Marketing

    Event Recaps   March 21, 2024  

    Summer Hahnlen from Lob shared results from the 2024 State of Direct Mail survey about companies’ recent and future mail volumes and uses of direct mail.

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  • Direct Mail Marketing

    ASK Answers   March 13, 2024  

    What are some trends and best practices for direct mail marketing?

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  • ROI of Campaigns by Medium

    Money Slides   March 4, 2024  

    The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.

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  • ANA Response Rate Report, 2023

    Research Reports   February 22, 2024  

    The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

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  • Four Tips for Finding Your Most Valuable Direct Mail Audience

    Training Takeaways   February 6, 2024  

    To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.

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  • Three Advantages of Direct Mail Retargeting Technology

    Training Takeaways   February 6, 2024  

    Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.

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