Experiential Marketing
UMG Partners with MasterCard Through the Universal Language of Music
Hans Schafer, director, brand partnerships at Universal Music Group, discussed how Universal Music Group (UMG) partnered with MasterCard to create an exclusive musical experience for MasterCard’s Priceless program.
Intel: The Creator's Project
Dave Haroldsen, creative director, The Creator's Project, global partner marketing, Intel Corporation, discussed how Intel helped to build The Creator's Project in order to make a connection with 18- to 24-year-olds.
Six Flags and got2b Bring Style to Non-Traditional Marketing Partnerships
Kathy Alaama, vice president, Henkel North America, and David McKillips, senior vice president, Six Flags Entertainment, discussed how their partnership is driving consumer engagement for Henkel's got2b brand and exposing it to millions of theme park fans nationally.
Six Flags and got2b Bring Style to Non-Traditional Marketing Partnerships
Kathy Alaama, vice president, Henkel North America, and David McKillips, senior vice president, Six Flags Entertainment, discussed how their partnership is driving consumer engagement for Henkel's got2b brand and exposing it to millions of theme park fans nationally.
B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand
Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.
B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand
Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.
Activision Builds Buzz and Community Through Gaming and Social Media
Jonathan Anastas, vice president, global head of digital and social media, Activision, discussed how Activision successfully leverages social media to build fans and engagement, and provided details from their most recent and exciting event for the launch of Call of Duty XP.
Embracing Customer Insights to Create Successful Experiential Marketing Platforms
Eddie Newquist, EVP, chief creative officer, shared how GES leverages customer insights to create effective experiential marketing programs. A case study for the Disney film “Bolt” was also shared.
Launching a TV Show Through Brand Influencers
Jason Metz, SVP Client Strategy at Awestruck Marketing Group, explained how A&E drove both online and offline engagement for a new TV program using social media influencers and a cross-country tour.
Launching a TV Show Through Brand Influencers
Jason Metz, SVP Client Strategy at Awestruck Marketing Group, explained how A&E drove both online and offline engagement for a new TV program using social media influencers and a cross-country tour.
Experiential Marketing: Helping Brands Come to Life
This ANA Insight Brief looks at how experiential marketing can enhance integrated marketing plans and includes case studies from ANA members, Target, Ford, and P&G.
Connecting with Gen Y
Generation Y, or millennials, represents between 60 and 76 million consumers, so it’s important that marketers reach out to them via the appropriate touch points, according to this report from MKTG Inc.
Wyndham Takes PGA Tour Event on Vacation
The goal of Wyndham’s PGA Tour sponsorship is to promote the company’s wide range of vacation offerings, according to IEG.
Brand on the Run: Behind HP’s Partnership with Paul McCartney
Hewlett-Packard has signed on to sponsor Paul McCartney’s 2011 tour. In addition to the tour itself, elements of the partnership include the creation of a cloud-based digital library of Beatles music and other content archives.
Wheat Thins Uses Music to Support Brand Repositioning
Wheat Thins (a Kraft brand) has used its sponsorship of the Bonnaroo Music and Arts Festival as a platform to sample products, boost consideration, and engage young adult consumers.
Ford: Drive One 4 UR School
Tracy Magee, primary brand experiential marketing manager, Ford Motor Company, discussed Ford's Drive One 4 UR School program.
Ford: Drive One 4 UR School
Tracy Magee, primary brand experiential marketing manager, Ford Motor Company, discussed Ford's Drive One 4 UR School program.
Target: Innovation through Events
Katie Erickson, director, events at Target Corporation, and Karima Ridgley, director, apparel & accessories at Target Corporation, discussed how the brand uses events to showcase its innovation around style and fashion.
Target: Innovation through Events
Katie Erickson, director, events at Target Corporation, and Karima Ridgley, director, apparel & accessories at Target Corporation, discussed how the brand uses events to showcase its innovation around style and fashion.
Generating Demand Through Marketing Experiences
Several examples of driving profit through interactive experiences.
