Genders & Generations

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Cable Nation: The Age of Adults 50+

This report from the Cabletelevision Advertising Bureau (CAB) focuses on the economic, psychographic, and media behaviors that have turned the over 50 demographic into a powerful and desirable audience for marketers.

Local Markets Shape Millennial Brand Loyalties

Loyalty is highly coveted in today’s media world, particularly among Millennials — some of America’s most connected consumers. These adults aged 18-29 are in many ways redefining how marketers and content creators think about loyalty.

Gen Y is Broker Than You Know

A report by the Federal Reserve Bank of St. Louis indicates that members of Generation Y (i.e., Millennials) were hit harder by the 2008 financial crisis than other demographics, especially in terms of home ownership.

Gen Y Is Just a Different Kind of Brand Loyal

Millennials may be famously fickle when it comes to brands, but a new study finds that they actually see themselves as loyalists.

The Female/Male Digital Divide

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

Millennials Prefer Cities to Suburbs, Subways to Driveways

Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front doors.

10 Insights for Connecting with Boomers

This article provides some general marketing insights to help you to understand how to better connect to the Baby Boomer generation.

Direct Mail Has Pull

Direct mail is a cost effective lead generation tactic. It also has relevance with millennials. Finding ways that allow them to interact with their mail and magazines using a smartphone or tablet will be key in keeping direct mail relevant to this generation.

Achieving Cultural and Generational Chemistry with Millennials

Tru Pettigrew, founder and CEO of Tru Access, discussed the importance of bridging cultural and generational gaps with both consumers and employees.

Achieving Cultural and Generational Chemistry with Millennials

In this presentation, Tru Pettigrew, founder and CEO of Tru Access, discussed the importance of bridging cultural and generational gaps with both consumers and employees.

Women Dominate Mobile Gaming Space

The way to reach women in the digital age is through their phones. More specifically, it’s through the games on their phones.

The Private Side of Social Media

Millennials have come to be known as the over-sharing generation. But after years of broadcasting their lives on Facebook profiles and Twitter feeds under profiles tied to their real names and real lives, Millennials are looking for ways to share their thoughts with fewer consequences.

Mobile-centric Millennials Still Favor Facebook, Apple

A new comScore report looking at the digital habits of Millennials revealed that they spent an average of 96 hours — the equivalent of four full days — online in November, across both the desktop and mobile Internet.

Capturing Millennials’ Attention

Much attention has been given to millennials due to their adoption of various media devices in their daily activities and their distinct media consumption patterns. Make a splash with this on-the-go demographic.

The Power of Gen C: Connecting with Your Best Consumers

Gen C are avid consumers, enthusiastic early adopters and passionate brand advocates, and when brands figure out the right way to engage them, they can become the biggest spenders, the most vocal supporters and the most influential opinion formers. In short, they could become your best customers.

BCG Studies Ways Gen Y Rewards "Brand Soul"

While Gen Y’s relationship with brands has long been known to be unlike their parents’, a new study from the Boston Consulting Group reveals just how different they really are.

Marketing to Millennials: Top Trends and Ways to Reach this Elusive Group

Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials, shared new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.

Marketing to Millennials: Top Trends and Ways to Reach this Elusive Group

In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials, shared new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.

Millennials and Their Music

Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.

Millennials and Their Music

In this presentation, Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.

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