Genders & Generations
Bazaarvoice: How Social Influences Millennials’ Shopping Decisions
This infographic from Bazaarvoice provides insights to marketers about the level of influence that user-generated content has on the purchase decisions of Millennials.
Bazaarvoice: The Conversation Index Volume 4
This report from Bazaarvoice draws from first-person, real-time input from consumers on how they interact with products, services, and brands, in order to provide insights to marketers which will aid in improved sales, brand loyalty, and better products.
BrightLine: Reaching the Elusive Young Adult Male
In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.
Ingenium: Bringing to Life the Hispanic Millennial
This report from Ingenium examines the unique segment of Hispanic dominant and bicultural Millennials in an effort to provide marketers with a culturally relevant understanding to aid their future marketing initiatives.
Millennials, Media, and Technology
Scott Hess, SVP of human intelligence, Spark Communications, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom.
Millennials, Media, and Technology
Scott Hess, SVP of human intelligence, Spark Communications, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom.
Mobile and the Multicultural Customer
James Briggs, chief executive officer of Briabe Mobile, Inc., shared key insights from Briabe Mobile’s research into the mobile multicultural consumer, along with a compelling case study on how multicultural consumers use mobile devices.
Mobile and the Multicultural Customer
James Briggs, chief executive officer of Briabe Mobile, Inc., shared key insights from Briabe Mobile’s research into the mobile multicultural consumer, along with a compelling case study on how multicultural consumers use mobile devices.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
The Millennial Difference
Motivating the newest employee cohort to get things done means understanding what millennials want. Frequent communication about everything is a cornerstone of the millennial culture.
The Art of the Deal: How to Blend Couponing, Customer Relationships, and Loyalty
According to this white paper from Aimia, the intersection of customer loyalty and couponing has become a hot topic for retailers and marketers alike.
The Social Network: Can Social Media Build Loyalty?
To become part of an effective marketing strategy, social media marketing must first become part of an effective customer loyalty strategy, according to this white paper from Aimia.
Through the Looking Glass: Building Relationships with Retail Showroomers
According to this white paper from Aimia, the practice of retail “showrooming,” in which consumers use traditional brick-and-mortar retail stores to evaluate products in person, then use their mobile devices to find the product at a lower price online, has become a common practice among Millennials and a hot topic for the industry.
L’Oreal: The Truth About Beauty
Erica Bowen, vice president, marketing, L’Oreal, Laura Simpson, senior vice president, global director, McCann Truth Central, and Patricia Shibata, vice president, multicultural, McCann New York, shared insights from McCann’s recent global study “The Truth About Beauty,” as well as discussed what really matters to beauty consumers today and tomorrow — with emphasis on the Hispanic, African American and Asian segments.
The Hispanic 50-Plus Demo
Lorraine Cortes-Vasquez, EVP for multicultural markets and engagement, AARP, discussed primary research findings which suggest significant opportunities available to multicultural marketers in the 50-plus Hispanic market.
Black Still Matters in Marketing: Why Increasing Your Cultural IQ is Critical to Your Company and Your Brand
Pepper Miller, president, The Hunter-Miller Group, author, Black (Still) Matters in Marketing, provided insights to marketers on how they should be approaching black audiences both professionally and personally.
Black Still Matters in Marketing: Why Increasing Your Cultural IQ is Critical to Your Company and Your Brand
Pepper Miller, president, The Hunter-Miller Group, author, Black (Still) Matters in Marketing, provided insights to marketers on how they should be approaching black audiences both professionally and personally.
