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Search returned: 664 document(s).

  • Marketing to Moms

    ASK Answers   March 14, 2024  

    How can my brand effectively connect with mothers?

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  • Key Takeaways from SeeHer’s Latest Report on Gender Equality

    Industry Insights   March 14, 2024  

    The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.

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  • Inspiring Inclusion: Women in Advertising Mark International Women’s Day

    Industry Insights   March 8, 2024  

    As we mark yet another IWD where gender parity remains a goal for the future rather than a reality of the present, here’s what prominent female leaders across the tech landscape have to say about their experiences as women in advertising and what still needs to be done to achieve true equality.

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  • Marketing to Women

    ASK Answers   March 6, 2024  

    How can my brand effectively target and reach women with my marketing efforts?

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  • Trailblazers of Tomorrow

    Knowledge Partners   March 6, 2024  

    VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.

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  • Talking About My Generation

    Knowledge Partners   March 6, 2024  

    The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.

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  • Women in the Workplace & in Media: Recent Trends & Case Studies

    Industry Insights   March 1, 2024  

    We took a look at recent trends, case studies, and research findings when it comes to women’s portrayals in the media, workplace conditions, and brand activations and/or developments.

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  • Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution

    Behind the Campaign   February 27, 2024  

    Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.

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  • Key Takeaways from ANA's Latest Diversity Report for the Ad Industry

    Industry Insights   February 23, 2024  

    For the sixth consecutive year, ANA is releasing "A Diversity Report for the Advertising/Marketing Industry." The study tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.

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  • SeeHer’s Intro to the GEM® Suite of Measurement: Optimizing the 3C’s

    Webinar Rewinds   February 21, 2024  

    In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.

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  • How These Banking & Financial Companies Connected with Consumers

    Industry Insights   January 30, 2024  

    For an overview of some recent marketing efforts undertaken by the banking and financial services industry, consider the following case studies.

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  • How to Boost Engagement and Deepen Consumer Relationships

    Industry Insights   January 15, 2024  

    In marketing, consumers are at the core of every strategy. Boost consumer engagement and foster meaningful consumer connections with these expert tips.

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  • What Advertisers Really Need to Know About SVOD Viewership

    Industry Insights   January 11, 2024  

    Is it too obvious to state that advertisers can only run commercials on platforms that allow advertising? And is it too much to ask that marketers can access information showing them how many viewers can and cannot view ads on SVOD platforms?

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  • Infographic: Millennial and Gen Z Perceptions — The Wine Industry

    Knowledge Partners   December 20, 2023  

    With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we’ve summarized some of the session’s really grape (we mean, great) data.

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  • Crayola: An Original Purpose Brand

    Beyond Profit Podcast   December 19, 2023  

    In this episode of Beyond Profit, recorded at the 2023 ANA Masters of Marketing Conference, host Ken Beaulieu caught up with Crayola's Vicky Lozano to learn more about the brand’s embrace of purpose, how it authentically connects with targeted audiences and drives marketing success, and more.

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  • The Need for a Comprehensive U.S. Data Privacy Law

    B2C   December 15, 2023  

    The cry for federal data privacy legislation has reached a fever pitch, as navigating state laws becomes increasingly confusing and costly. In response, advertising industry groups are working together to advocate for a single federal law.

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  • What is CARU?

    Money Slides   December 9, 2023  

    The law firm Davis+Gilbert LLP provides a primer on CARU, the Children’s Advertising Review Unit.

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  • What Does Equality Look Like to Gen Z Women?

    Money Slides   December 9, 2023  

    The ANA’s SeeHer shares survey data from the consumer insights provider GWI that identifies what female members of generation Z regard as steps toward gender equality.

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  • An Example of How to Represent Women in Advertising

    Event Recaps   December 7, 2023  

    Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

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  • An Example of How to Represent Women in Advertising

    Conference Session Videos   December 7, 2023  

    In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

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