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The B2B Campaigns Promoting Racial and Gender Equality
Pulse September 17, 2024Below are three campaigns that successfully broke down barriers and bridged the equity gaps.
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These Three Brands Promote and Support Gender Equality
Pulse September 17, 2024Whether it is International Women’s Day, or just another day of the week, it’s powerful to see brands promoting and celebrating women throughout campaigns. With the multitude of brands available to choose from, consumers these days want to support a brand that they are emotionally connected to and that makes a positive impact on society.
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Editor Highlights: Gen Z, TikTok, and Partnerships
Pulse September 12, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Marketing to Gen Z
ASK Answers September 12, 2024Who is gen Z? How are brands marketing to this generation?
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The Crayola Campaign for Creativity
Event Recaps September 10, 2024Grounded in meaningful consumer insights and fueled by the belief that creativity is a life skill that allows kids to reach their full potential, Crayola has launched the Campaign for Creativity to challenge perceptions, spark dialogue, and help consumers understand, value, and nurture childhood creativity.
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Tips for Reaching Generation Z from Lenovo
Event Recaps September 10, 2024During a session at the ANA’s 2024 Brand Activation and Creativity Conference, speakers from Lenovo and SuperHeroes discussed how their digital street art campaign targeted generation Z to refresh the brand and achieve accelerated business results for the new Yoga laptop by connecting with the audience on an emotional level.
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Marketing to Generation Alpha
ASK Answers September 5, 2024How can brands connect with gen Alpha?
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Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing
Webinar Rewinds September 5, 2024In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.
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Mastering Gender Portrayals: The Top 10 Things Advertisers Need to Know
Webinar Rewinds September 4, 2024In this webinar, discover why embracing gender equality is not just the right thing to do, but also a smart business move for marketers. Gain invaluable insights into how to revolutionize your creative development processes, from ideation to execution.
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Brand Belonging as Antidote to Male Alienation
Leading Edge August 22, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
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Building Tomorrow’s Brand Today, with Bridget Sponsky at Ally Financial
Marketing Futures Podcast August 20, 2024Ally Financial’s Bridget Sponsky joined the Marketing Futures Podcast to share how the brand is engaging Gen Z to future proof the business.
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Editor Highlights: ANA's Ethics Code, Data Compilance, and CTV
Pulse August 15, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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A Recipe for Gen Z Engagement in the Digital Age
Event Recaps August 14, 2024PepsiCo's FLVR initiative demonstrates how a major brand can leverage social media and content marketing to engage generation Z consumers and transform its image from a snack company to a comprehensive food company.
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How Planet Fitness' High School Summer Pass Connects with Today's Teens
Event Recaps August 13, 2024Summer often fails to live up to expectations for teens. Learn how Planet Fitness met teens where they are by showing up on the channels they spend their summers on, with enticing content that creates confidence to sign up for a one of a kind program: High School Summer Pass®, a free summer membership for teens.
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Designing a Multi-Dimensional Creator Strategy
Event Recaps August 13, 2024Forrester principal analyst Kelsey Chickering discussed how to develop a multi-dimensional creator strategy to compete for attention in an increasingly creator-led world.
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Embracing Gender Fluidity in Advertising Internally & Externally
Pulse August 9, 2024While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.
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Tracking Influencer Marketing Trends
Champions of Growth Podcast August 7, 2024Tapping into Gen Z is at the heart of a new influencer marketing network launched by Rubix Foods. Shannon O’Shields and Megumi Robinson join host Matthew Schwartz to talk about the network, as well as some of the larger trends swirling around influencer marketing.
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The Death of DEI? Not So Fast
B2C August 7, 2024Despite some companies dialing back their diversity, equity, and inclusion (DEI) efforts and the gloomy narrative in the media about the prospects for DEI, companies that have embraced diversity are forging ahead, according to recent studies. Companies that downplay diversity may be at significant odds with younger demos such as millennials and gen Z, who put a premium on diversity and inclusion.
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The Popularity of Gaming, Esports, and Streamers by Age Group
Money Slides August 6, 2024Comscore shares data that reveals the relative popularity of gaming, Esports, and live streaming among generation Z, millennials, generation X, and Baby Boomers.
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The Top Ten Streaming Services for Millennials and Gen Z
Money Slides August 6, 2024Comscore calculates the number of households subscribing to each streaming platform, with a special breakdown for millennials and members of generation Z.
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