Genders & Generations

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We Can Help Us

We were tasked with creating a campaign to reduce the rate of suicide among teens. We realized the only way to truly reach and connect with them was through the stories of other teens that have been there and made it. We Can Help Us is an empowerment platform to get strength for those and to give strength to those who are experiencing dark times.

Women in the Navy

Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.

Women in the Navy

Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.

Walmart Forges a Deeper Connection with Moms by Championing the "Everyday"

Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s "The Mom Complex" as they sought a means to provide moms with a way to save money through better utility.

Walmart Forges a Deeper Connection with Moms by Championing the "Everyday"

Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s "The Mom Complex" as they sought a means to provide moms with a way to save money through better utility.

Walmart Forges a Deeper Connection with Moms by Championing the "Everyday"

Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s "The Mom Complex" as they sought a means to provide moms with a way to save money through better utility.

BrightLine Consumer Behavior Brief: Gamers

BrightLine provides insight on the potential for reaching gamers via advanced television advertising.

BrightLine Advanced TV Behavior Report: Baby Boomers

The media consumption habits of the Baby Boomer generation (adults aged 47-65) are examined in this recent BrightLine behavior report.

BabyCenter: Unlocking Your Brand's Potential

Suzanne Skop, vice president, advertising sales, BabyCenter, LLC, discussed how BabyCenter is the most trusted resource for new and expecting moms as a result of leveraging consumer insights in everything they do.

BabyCenter: Unlocking Your Brand's Potential

Suzanne Skop, vice president, advertising sales, BabyCenter, LLC, discussed how BabyCenter is the most trusted resource for new and expecting moms as a result of leveraging consumer insights in everything they do.

Study Defines Eight Unique Mom Segments Across Multiple Generations

Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.

Study Defines Eight Unique Mom Segments Across Multiple Generations

Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.

Study Defines Eight Unique Mom Segments Across Multiple Generations

Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.

Supercharging the Path to Purchase: Using Word-of-Mouth to Drive More Consumers to Buy

NBC Universal partnered with the Keller Fay Group in March 2010 to study how word-of-mouth impacts women on the path to purchase.

McCann: The Truth About Youth

McCann Worldgroup provides intriguing results from a recent study which sought to determine the motivations of youth around the world.

A Glimpse into the Online Behaviors of Women

This report from Mediative explores three distinct groups of female Internet users: young women, professionals, and digital moms.

Onsite Insight: Edward Gold

Edward C. Gold. Advertising Director at State Farm Insurance Companies at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.

American Millennials: Deciphering the Enigma Generation

Written by contributors from the advertising agency, Barkley, this Insight Brief looks at the habits, interests, and attitudes of the Millennial generation (ages 16 to 34) and explores how marketers might best connect with this lucrative demographic.

Case Study: Macy’s Winter Beach Party Woos Millennials

Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.

Case Study: Macy’s Winter Beach Party Woos Millennials

Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.

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