Search Marketing Knowledge Center

ANA AIMM and Target10 Discuss LGBTQ+ Allies Study

Event Recaps September 12, 2024

ANA AIMM (Alliance for Multicultural Marketing) and Target10 are partnering on a significant study to help measure the current state of allyship and offer insights on increasing ally support in the future. The speakers discussed an exclusive look at the first part of their findings.

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Liberty Mutual: Giving Back to the Laurel Foundation

Event Recaps September 12, 2024

To help further their mission, Copper Giants, Liberty Mutual's in-house agency, partnered with the Laurel Foundation on a rebrand and revamped outreach strategy. Copper Giants, represented by Warren Marenco Chase and Allison Aamodt, discussed the importance of large brands acting authentically in their support of the LGBTQ+ community.

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ANA's POVs: You Need to Watch These

Pulse September 11, 2024

In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

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Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing

Webinar Rewinds September 5, 2024

In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.

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2025 U.S. LGBTQ+ Dates and Observances

Pulse August 30, 2024

This resource provides a year-round guide to significant dates and observances in the LGBTQ+ community, enabling advertisers to create timely, relevant, and impactful campaigns that go beyond performative allyship.

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List of LGBTQ+ Media Outlets

Pulse August 30, 2024

Only 34 percent of advertisers who engage in inclusive marketing utilize LGBTQ+-targeted media. To facilitate meaningful engagement, the ANA has compiled a list of U.S. LGBTQ+ media outlets, including periodicals, radio stations, and streaming services that offer advertising.

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How Ally Bridges the Gap Between Culture and Finance

Event Recaps July 25, 2024

Over the last four years, digital financial sercices company Ally has built authentic relationships with Black, Hispanic, and LGBTQ audiences through multicultural programs that harness cultural moments and insights.

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How to Go Beyond Pride and Embrace LGBTQ Inclusion Year Round

POVs July 12, 2024

Champions of Growth host Matthew Schwartz shares some tips for how your brand might activate and support the queer community during the other 11 months in the year.

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Gay Is Ok Everyday: How Lush Supports Queer Rights

Event Recaps July 11, 2024

Lush Fresh Handmade Cosmetics shared how it works with partners and nonprofit organizations to advocate for queer communities across the world.

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Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook

Event Recaps July 11, 2024

During the ANA’s LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.

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Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing

Event Recaps July 11, 2024

Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.

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Creating Unexpected Experiences for the LGBTQ2+ Community with TD Bank

Event Recaps July 11, 2024

Jennie Platt, CMO of TD Bank, walked through TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community.

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