LGBT Market
American Express Engages Employee Diversity Networks to Drive Growth
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
American Express Engages Employee Diversity Networks to Drive Growth
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
Community Marketing, Inc.: Sixth Annual LGBT Community Survey
Tom Roth, founder and president of Community Marketing, Inc., shared findings from Community Marketing Inc.’s (CMI) Sixth Annual LGBT Community Survey, best practices, and a case study.
Community Marketing, Inc.: Sixth Annual LGBT Community Survey
Tom Roth, founder and president of Community Marketing, Inc., shared findings from Community Marketing Inc.’s (CMI) Sixth Annual LGBT Community Survey, best practices, and a case study.
Onsite Insight: Pantone's Ron Potesky on the Secret to Creativity
In the video below, Ron Potesky, senior vice president and general manager at Pantone, explains why making mistakes and taking risks is the key to building a creative culture. Potesky was among the featured speakers at the 2012 ANA Creativity Conference, presented by Ogilvy.
Connecting with the LGBT Community
Scott Creighton, global vice president of marketing excellence, Johnson & Johnson, Kenneth Harley, integrated marketing communications associate manager — multicultural, Allstate Insurance Company, and Christopher Warmanen, SVP, creative director, Leo Burnett, shared insights on how to build meaningful connections with the lesbian, gay, bisexual, and transgender (LGBT) community.
Connecting with the LGBT Community
Scott Creighton, global vice president of marketing excellence, Johnson & Johnson, Kenneth Harley, integrated marketing communications associate manager — multicultural, Allstate Insurance Company, and Christopher Warmanen, SVP, creative director, Leo Burnett, shared insights on how to build meaningful connections with the lesbian, gay, bisexual, and transgender (LGBT) community.
Onsite Insight: Allstate Insurance Company's Ad Targets LGBT by Featuring Tammie Brown
Kenneth Harley, integrated marketing communications associate manager, multicultural, at Allstate Insurance Co., discusses the company’s LGBT targeted ad featuring Tammie Brown, a RuPaul's Drag Race alum, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: The Hunter-Miller Group's Pepper Miller on Connecting With African American LGBT
Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, explains why more work is needed to better connect with the African American LGBT demographic, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: Allstate’s Kenneth Harley on Supporting the LGBT Community
Kenneth Harley, integrated marketing communications associate manager of multicultural marketing at Allstate Insurance Co., discusses the importance of targeting the LGBT community, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: The Hunter-Miller Group's Pepper Miller on Social Media and the African American Consumer
Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, discusses social media's impact on marketing to the African American consumer, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Allstate Creates Mayhem at the Masters
Lisa Cochrane, Senior Vice President of Marketing, Allstate Insurance Co., discussed Allstate's Mayhem campaign.
Embracing the Mayhem: Allstate’s Unconventional Road Trip
Lisa Cochrane, senior vice president of marketing, Allstate Insurance Co., discussed how Allstate’s “Mayhem” campaign has made the brand a leader in the insurance category again.
Embracing the Mayhem: Allstate’s Unconventional Road Trip
Lisa Cochrane, senior vice president of marketing, Allstate Insurance Co., discussed how Allstate’s “Mayhem” campaign has made the brand a leader in the insurance category again.
The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community
Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.
The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community
Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.
The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community
Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.
Multicultural Excellence
Learn about winners of awards for multicultural excellence in the Hispanic, Asian, and LGBT categories and what made their campaigns such successes. Brands featured include Scotts Miracle-Gro, the California Department of Public Health’s Tobacco Control Program, and Allstate.
Onsite Insight: American Airlines
Michael Juarez, Diversity Specialist, American Airlines, Inc. at the 2011 Multicultural Marketing & Diversity Conference
The Power of the LGBT Market
Matt Tumminello, president, Target 10, discussed key insights into the LGBT market and how marketers have leveraged these insights effectively.
