Global Brand Marketing
SCAN International/Joanne Davis Consulting: Quality of Clients Survey Findings 2012/13
In this report SCAN International and Joanne Davis Consulting provide findings from their 2012/13 survey of 293 agency leaders on the quality of their clients.
Wildfire Case Study: Benefit Cosmetics
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
InterContinental Hotels Group: Leading a Global Marketing Transformation
Larry Light, chief brands officer at InterContinental Hotels Group, discussed how building brand preference is the company’s new business mission.
Bazaarvoice: The Conversation Index Volume 4
This report from Bazaarvoice draws from first-person, real-time input from consumers on how they interact with products, services, and brands, in order to provide insights to marketers which will aid in improved sales, brand loyalty, and better products.
Key Findings Report: 2012 Global Brand Equity Survey
This Key Findings Report includes results from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
Research Report: 2012 Global Brand Equity Survey
This Research Report includes findings from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
R3: Winning at Asian Agency Management
In this recent white paper from R3 Worldwide marketers will learn about major shifts in the ways marketers are engaging with their agencies across Asia, how these shifts differ from one country to another, and what the implications of these trends are on agency-client relationships.
Bridging the China CSR Gap
International marketing consultancy R3 Worldwide partnered with leading Chinese sustainability consultancy SynTao on this report to provide insight on which brands are the most respected for corporate social responsibility (CSR) in China and how brands can minimize the gap between sustainability performance and CSR brand perception.
Electronic Arts: The Mobile Explosion
Dave Madden, senior vice president, global media solutions at Electronic Arts, discussed how brands can reach a large global audience in a scalable and measureable way by integrating with the gaming experience.
APR: Advertising Production Payment Guidelines
In this piece APR provides reference guidelines to advertisers seeking to better understand payments made by their agencies to production companies for advertising production services.
Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey
This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.
eSSENTIAL Accessibility: Global Economics of Disability
This article from eSSENTIAL Accessibility examines the untapped opportunities available to companies in the global disability market.
PowerPresentation: 2012 Global Brand Equity Survey
This collection of data charts represents findings from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
Non-Profit Surfs the Content Marketing Wave
Alexis Henry, communications manager at Surfrider Foundation, shared Surfrider’s content marketing strategy, including how the organization communicates through Facebook, Twitter, Instagram, and the CEO’s blog.
Non-Profit Surfs the Content Marketing Wave
Alexis Henry, communications manager at Surfrider Foundation, shared Surfrider’s content marketing strategy, including how the organization communicates through Facebook, Twitter, Instagram, and the CEO’s blog.
Dell’s Approach to Branding for B-to-B Marketers
Mary Ellen Dugan, executive director global brand and advertising, Dell, discussed Dell’s journey to reinvigorate its brand, which started with 9,000 customer interviews and culminated in a holistic, purpose-driven brand rolled out across the organization and around the globe.
Dell’s Approach to Branding for B-to-B Marketers
Mary Ellen Dugan, executive director global brand and advertising, Dell, discussed Dell’s journey to reinvigorate its brand, which started with 9,000 customer interviews and culminated in a holistic, purpose-driven brand rolled out across the organization and around the globe.
Global Market Research for the Healthcare Industry
Jenne Meyer, Ph.D., director global strategic marketing at GE Healthcare, discussed how GE Healthcare procured insights from its recent global market research study to launch global product offerings.
Jack Daniel's Website Embraces Responsive Design
Marjorie Dufek, digital marketing director, Brown-Forman Corporation, and Todd Buffum, senior digital producer, Arnold Worldwide, discussed how the new Jack Daniel's global website was built on responsive design.
Jack Daniel’s Website Embraces Responsive Design
Marjorie Dufek, digital marketing director, Brown-Forman Corporation, and Todd Buffum, senior digital producer, Arnold Worldwide, discussed how the new Jack Daniel's global website was built on responsive design.
