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The Future 100 Report: Key Takeaways
Industry Insights February 7, 2024VML’s The Future 100: 2024 Report was just released — and with it, insight for the present and predictions galore for the future. Read on for key takeaways.
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Entering the European Market Successfully
Tools January 7, 2024Read this guide to learn the steps needed in order to successfully enter the European market.
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What Fashion Marketers Need to Consider When Expanding Their Affiliate Programs Internationally
Industry Insights November 14, 2023As so many companies can attest, affiliate and partner marketing programs can generate tremendous ROI and serve as a core monetization method within a company’s broader portfolio. One way to make the most of this opportunity is to expand such efforts in a multinational capacity. This global orientation is especially useful for the aspirational fashion marketer — namely those inclined to follow the playbook of luxury brands who’ve gone all in on partnership marketing.
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Marketing Makes a World of Difference: 2023 Review
Knowledge Partners October 19, 2023Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives are making a world of difference by creating awareness, changing behaviors, and driving results for people, the planet, all living creatures...and for business.
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Can Movie Theaters Still Reel in Advertisers?
Champions of Growth Podcast September 27, 2023Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.
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Payoneer Takes a Persona-Based-Approach to Drive Uplift Among Decision Makers
B2 Awards September 5, 2023Payoneer created a persona-based platform to meet the unique needs of its different audiences, helping the brand achieve a 27 percent uplift in incremental registrations.
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How Cisco Leveraged Key Events and Strategic Partnerships to Amplify its Brand Message
B2 Awards September 5, 2023Cisco amplified its brand messaging via high impact paid media opportunities at key events, including Cisco Partner Summit in Las Vegas and Super Bowl LVII week, to establish itself as the go to end-to-end security provider.
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Go-to-Compliance for New Cross-Border Data Transfer Program!
Webinar Rewinds August 16, 2023The European Commission has just greenlighted the new Data Privacy Framework (DPF) to replace Privacy Shield. In this webinar, get a tour through this new data transfer program and learn how the ANA can help.
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How Frito-Lay Used "Football vs. Soccer" to Win the 2022 World Cup
In-House Excellence Awards August 13, 2023With its "Football vs. Soccer" campaign, Frito-Lay was able to capitalize on its sponsorship of the 2022 Men’s World Cup, creating a viral phenomenon and driving positive business results.
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Seven Best Practices for Promoting Your Brand Overseas
Industry Insights June 14, 2023Pamela Ghosal, Global Head of Brand and Communications at Phrase, provided some best practices for promoting your product in foreign markets, with localization as your guiding light.
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Gender and Age Diversity in Global Ad Creative
Knowledge Partners May 24, 2023Extreme Reach released a report to provide the industry at large with evolving benchmark tracking that is robust in scale to ensure data integrity. But the real power of benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in this area.
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Belonging through Co-Creation: How Marketing Leaders Can Lean In With International Audiences
Conference Session Videos February 22, 2023Marketing leaders need to be sensitive and adapt to all cultures while also keeping in mind the changing landscape of consumers in each market. Learn how bringing consumers into the dialogue of storytelling and co-creation creates opportunity to be agile to cultural context and DEIB needs.
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The Fashion Industry Needs to Reduce Its Carbon Footprint
Industry Insights January 4, 2023Current trends in fashion consumption and production cannot be maintained if the industry wants to reduce its carbon footprint. The manufacturing and logistic practices of clothing brands and their supply chain partners have environmental implications that amount to four percent of global emissions.
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Performance Branding: How Bloomberg Media Connected Brand to Demand to Drive Sustainable Growth
Event Recaps October 12, 2022Bloomberg Media shared how it drove consideration for its subscription business through a multi-channel performance branding campaign.
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How This Company Is Taking Action Against Air Pollution
Internationalist Innovation in Media August 27, 2022Otrivin is the world leader in nasal decongestion, with strong nasal health expertise and consumer understanding. Otrivin has taken action to reduce the health impact of air pollution by providing easy-to-adopt actions that enable people to take control.
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The Russian Invasion of Ukraine Has Put a Spotlight on Brand Activism
B2C April 8, 2022How brands have responded to the war in Ukraine provides valuable lessons for marketers navigating an increasingly unpredictable world. The crisis has reinforced the need to be nimble and responsive and ensure that every single part of a company’s operation is aligned on the brand’s values.
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Think Global/Act Local: Latest Privacy and Marketing Updates from Across the Pond
Webinar Rewinds March 15, 2022In this webinar, join Reed Smith partners Andy Splittgerber (Munich), Gerry Stegmaier (D.C.), and Elle Todd (London) for a briefing and discussion of key recent developments impacting marketers in the EU and U.K.
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Corona Is Opening an Island
B2C March 11, 2022Corona Island is taking brand extension to another level. The island, which opens this summer, will offer visitors a slew of environmental lessons that they can apply at home. Felipe Ambra, global VP for Corona at Anheuser-Busch InBev, hopes the destination will also serve as a beacon for other brands eager to accelerate their sustainability efforts.
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New Recipe for the B2B Marketing Table?
B2B February 23, 2022A recent study reveals that priorities among B2B buyers have shifted dramatically amid the pandemic. No longer satisfied with companies that simply save them time or boost their productivity, decision-makers are now looking for companies that can help them stay on top of the marketplace and deliver their products and services quickly.
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Global Marketing: Sweepstakes, Contests, Hot Topics, and Cultural Mishaps Along the Way
Conference Session Videos November 15, 2021This Global Advertising Lawyers Alliance sponsored panel featured speakers from Canada, India, Mexico, and the Netherlands. The panelists provided an overview of sweepstakes and contests in their country and then cover the latest hot topics in advertising and marketing law.
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