Global Brand Marketing
Novartis used mobile messaging tagged to geo-location, temperature, and seasonality to promote Otrivine, its nasal decongestant spray, to consumers.
Ozyegin University developed a location-based app to aid in its recruitment of Turkey’s brightest students.
Kuwait Petroleum Italia Spa launched the “Gioca lo Scontrino” campaign to encourage drivers to refuel at Q8Easy gas stations.
Samsung created a unique proprietary technology that allowed consumers in India to compare their existing phones with the new Galaxy Grand while surfing the mobile Internet.
Samsung created a mobile destination site that allowed users to test the S-Pen, a stylus that accompanies its Note II mobile phone, before purchasing it.
The Share Centre financial trading organization created a full-featured mobile app for customers to securely buy and sell shares from a mobile device while remaining compatible with its desktop trading site.
Coca-Cola Japan created commemorative bottles and mobile playlists to celebrate each year Coca-Cola has been sold in Japan and build a deeper connection with consumers.
Sprint partnered with Pring, a social network in Pakistan, to promote a street cricket competition and connect with consumers under the age of 30.
In order to increase sales among women in Sweden, Gillette Venus launched an Instagram-centric campaign that gave participants the chance to win a trip to Miami.
TIM-4G launched the “Pick&Win” campaign to encourage customer loyalty and differentiate 4G services from those offered by traditional retailers.
To promote the movie Madagascar 3: Europe’s Most Wanted among children and their families, in-context advertising was placed in the popular Talking Tom and Talking Tom 2 apps.
Getting kids to brush their teeth isn’t easy, so the National German Center for Health Information made a fun app to help them enjoy their healthy habit.
Turkcell, the largest cell phone company in Turkey, created a rich media ad for tablets to promotes its platinum membership program.
Vaseline used an iPad advertising campaign to grow brand awareness in Turkey among young women and to remind consumers of the need to use body lotion daily.
Mexico’s Tourism Council created mobile apps, a mobile website, and a mobile magazine to help encourage tech-savvy travelers to come to Mexico.
Kraft Foods Germany launched a mobile ad campaign on Germany’s largest QR-Code scanning mobile application, barcoo, to promote their Philadelphia cream cheese flavored with Milka chocolate.
Mark Weinstein, vice president, strategy and loyalty at Hilton Worldwide, discussed how Hilton is driving better customer experiences through its loyalty program, by personalizing engagement with smart data, and by utilizing mobile and social technology.
Ron Barasch, senior director, product marketing, and Shannon Riordan, marketing director at Yodlee, discussed how the company created a new brand identity and messaging platform based on an authentic and credible sense of what’s uniquely “Yodlee.”
In this presentation, Ron Barasch, senior director, product marketing, and Shannon Riordan, marketing director at Yodlee, discussed how the company created a new brand identity and messaging platform based on an authentic and credible sense of what’s uniquely “Yodlee.”
Shiv Singh, global head of digital at PepsiCo Beverages, discussed Pepsi’s approach to leveraging digital and social media, including its Facebook, Twitter, and real-time marketing tactics.