Global Brand Marketing
Calvin Klein CK One: There Is More in One
Thomas A. Burkhardt, vice president, global marketing, Calvin Klein Fragrances & Cosmetics, Coty Prestige, discussed how Coty Prestige expanded Calvin Klein’s fragrance icon, CK One, into a multi-category lifestyle brand.
Calvin Klein CK One: There Is More in One
Thomas A. Burkhardt, vice president, global marketing, Calvin Klein Fragrances & Cosmetics, Coty Prestige, discussed how Coty Prestige expanded Calvin Klein’s fragrance icon, CK One, into a multi-category lifestyle brand.
Diageo Uses Digital, Social, and Physical to Own Nightlife Globally
Michelle Klein, vice president, content, digital and communications, Smirnoff, Diageo North America, Inc., and Wayne Arnold, co-founder and global chief executive officer, Profero LLC, discussed Diageo’s Nightlife Exchange Project, which is rooted in social media.
Kantar Media: Global Perspectives on Wealth and Happiness
A new report from Kantar Media indicates that the grim economic climate in Western countries has done little to dampen the optimism of its inhabitants, relative to their counterparts in rapidly developing economies.
Kantar Media: 2012 Travel Forecast for the U.K.
According to this report from Kantar Media, 90% of British adults are planning to take a vacation in 2012, despite the economic outlook in that country.
The Global Market Approach: Soli United
Mark Kaplan, CEO at Soli United, discussed how global brands can reach their next billion global consumers through traditional trade.
The Global Market Approach: Soli United
Mark Kaplan, CEO at Soli United, discussed how global brands can reach their next billion global consumers through traditional trade.
Out-of-Home Advertising Effectiveness and Return on Investment
This OAAA study on out-of-home advertising found that for each dollar spent globally on out-of-home advertising, an average of $2.80 was received in sales.
On the Mark
Digital technologies make it easier than ever for brands to connect at a local level. Discover how Coca-Cola, Burger King, Pepsi, and Dunkin' Donuts are using digital to market their brands globally.
Aon’s Opportunity with Manchester United
Patrick Pierce, director of sponsorships, Aon plc, discussed the company’s global partnership with Manchester United.
Building Effective Global Brands in a Socially Transparent World
Kimberly Orton, partner/managing director, Effective Brands New York, discussed the different ways that brands can participate in social media.
Global Culture Shock in Social Media
Elliot Polak, founder and CEO, Textappeal, discussed social media watch outs for global brands.
Global Culture Shock in Social Media
Elliot Polak, founder and CEO, Textappeal, discussed social media watch outs for global brands.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Rethinking Global Marketing: The New Global Marketing Mindset
Freddie Laker, vice president, global marketing strategy, SapientNitro, discussed why marketers must adopt a new mindset and described how digital marketing platforms can deliver solutions in a rapidly globalizing industry.
2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World
John Swadener, director, marketing transformation practice, PricewaterhouseCoopers, LLP, and Larry Cristini, associate director, corporate advisory services, Eurasia group, PricewaterhouseCoopers, LLP, discussed where the global economic growth will come from over the next few years.
2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World
John Swadener, director, marketing transformation practice, PricewaterhouseCoopers, LLP, and Larry Cristini, associate director, corporate advisory services, Eurasia group, PricewaterhouseCoopers, LLP, discussed where the global economic growth will come from over the next few years.
2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World
John Swadener, director, marketing transformation practice, PricewaterhouseCoopers, LLP, and Larry Cristini, associate director, corporate advisory services, Eurasia group, PricewaterhouseCoopers, LLP, discussed where the global economic growth will come from over the next few years.
Jack Daniel's: The Last Time I Saw Lynchburg
Carmen D'Ascendis, director of global marketing, Jack Daniel's Brands, Brown-Forman Corporation, and Ted Simmons, senior global brand consultant, Arnold Worldwide, shared a multimedia show featuring Tennesseans who appeared in Jack Daniel’s ad campaigns and insights about how to build a successful global brand with a single-selling message.
