Global Brand Marketing
To encourage non-athletes to start running, adidas created a rich media mobile campaign to promote its latest running shoe.
ADT, a home security company in the U.K., designed a mobile site to correspond to its already existing website, which helped to increase residential appointments for its security consultants and potential customers.
To demonstrate the ease of its m-commerce functionality, Taobao Mobile encouraged out-of-home advertising in downtown Shanghai.
Febreze/Ambi Pur needed to create a single global campaign idea to support the business across 17 countries with different cultures, languages and attitudes towards air care.
PepsiCo’s first use of a mobile-only campaign in Brazil provided efficient, direct communication to engage with, understand, and reward a key target market: small retailers and street vendors of its Torcida Snacks brand.
Danone Activia brand yogurt used mobile marketing and emotive competition to engage consumers and increase brand awareness without relying on price promotions to drive sales.
Jim Beam wanted to re-energize the brand and reach new customers. In 2011, they launched Devil's Cut, a unique bourbon extracted from the barrel wood and aged 6 years. Through a multi-channel global campaign, the launch was a great commercial success, exceeding volume sales by over 50 percent.
In Argentina, Nestlé/Nescafé created a mobile advergame based on the popular Candy Crush game to positively highlight its Dolce Gusto brand.
Samsung India partnered with Draw Something to create an app to showcase the features of the new Galaxy SIII smartphone.
To create awareness on a global level, Faena mirrored its website after one Argentina’s most iconic instruments to increase site functionality while also fostering creative expression.
To create a campaign that would stand out among all the other Olympic advertising, Febreze decided to forge a unique sponsorship of the Azerbaijani Wrestling Team to demonstrate to moms how Febreze can take on even the toughest sports odors.
Starting with the London 2012 Summer Olympic Games, Procter & Gamble announced it would sponsor the Olympics for the next 10 years, and Febreze took this opportunity to promote the Air Effects product in North America by educating people on how Febreze Air Effects was truly different from the competition.
Tesco used location-based mobile technologies to drive users to Tesco retail stores and increase sales of the new FIFA13 video game that was for sale in Tesco locations.
To promote the launch of the Galaxy Note II and emphasize its creative potential, Samsung attempted to break a Guinness World Record in the art category.
Dove Men penetrated an established segment in a new and relevant way by developing an app that reached men on the go with helpful videos, tips, and tools to stay healthy.
A successful joint mobile and tactile approach implemented by the United Nations Association of Germany increased awareness about forced/arranged marriages through a padlock campaign called “Free the Forced.”
Turkey’s Garanti Bank used a 360-degree campaign to promote its new iPhone app, including TV, print, out-of-home, digital, social media, and mobile.
NatWest/Royal Bank of Scotland added a functionality to its existing mobile app that allows customers to withdraw cash from ATMs without using their cards.
O-I makes most of the world’s glass bottles and jars. But brand managers have been shifting to plastic, destroying O-I’s market share along with the health of our planet. The “Glass Is Life” campaign emerged from a subconscious love for glass to become a global sensation, targeting brand managers and their consumers.
OppenheimerFunds developed an app for its financial advisors to use when discussing the opportunities available in developing countries to investors.