Global Brand Marketing
Burger King and Vodafone used mobile, supported by traditional media, to launch a Monopoly Madness contest in Turkey that increased customers for both brands.
Burn Energy Drink launched an online contest in order to increase Facebook fans and product consumption with a young and socially connected target audience in Brazil.
Nestlé Spain used a mobile advergame to connect with children as part of a larger promotional campaign.
Vodafone created a mobile commerce platform to help expand its marketing database in Spain.
Repsol, an oil and gas company in Spain, launched a mobile app that helped users plan driving routes, locate service stations, submit accident alerts, and check the weather.
Auto Trader, a U.K.-based auto classified site, developed an iPhone app to give car dealers new tools to be successful in a mobile world.
Doritos leveraged the mobile gaming trend in a campaign designed to generate awareness and instill demand for its U.K. dip product line.
Samsung India partnered with Draw Something to create an app to showcase the features of the new Galaxy SIII smartphone.
Coca-Cola launched an integrated awareness campaign with a text-to-win element in Angola.
Vodafone distinguished itself from competitors by providing its mobile customers in Greece with an app and online platform for instant access to account and product information.
To promote tourism of Greece in a period of slow economic recovery, the Greek National Tourism Organization created a travel guide mobile app that enabled the planning and booking of travel from mobile devices.
French Connection, a clothing retailer, launched a mobile-optimized site to reach consumers on smartphones.
OppenheimerFunds developed an app for its financial advisors to use when discussing the opportunities available in developing countries to investors.
Auto Trader built a mobile festival guide and gaming app to enhance its sponsorship of the U.K’.s Goodwood Festival of Speed.
TONI&GUY, a global leader in salons and hair styling education, created an iAd to showcase the different hairstyles it uses to transform men and women around the world.
Coca-Cola developed a mobile browser and data top-up program to engage with Brazilian teenagers.
Hotels.com used sophisticated tracking and segmentation strategies to successfully launch its Android and iOS app in 42 countries in 2011.
Li-Ning, a popular Chinese athletic company, debuted a new app to encourage and reward people for walking around their cities.
The Istanbul Shopping Fest launched an integrated digital promotion campaign in several countries.
The iWee app was developed to help men monitor their urinary health and make it easier for their doctors to diagnose prostate issues.