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  • Hispanic Heritage Month: A Catalyst for Unity, Cultural Pride, and a Stronger America

    Leading Edge   September 16, 2024  

    Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let’s start with the reality that, while it spans a four-week timeframe, it doesn’t coincide within a month. More importantly, in recent years it has been a subject of considerable debate.

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  • Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing

    Webinar Rewinds   September 5, 2024  

    In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.

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  • Marketing to Hispanics

    ASK Answers   September 4, 2024  

    How can my brand effectively market to Hispanics?

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  • Hispanic Marketing and Language Preference

    ASK Answers   August 15, 2024  

    Do Hispanic consumers prefer what language they see advertising in?

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  • Virtual Diversity Fair: Meet Hispanic Owned-Companies

    Event Recaps   August 15, 2024  

    Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.

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  • Editor Highlights: CMO Tips, SeeHer's Latest, and Machine Learning

    Pulse   July 31, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • How Ally Bridges the Gap Between Culture and Finance

    Event Recaps   July 25, 2024  

    Over the last four years, digital financial sercices company Ally has built authentic relationships with Black, Hispanic, and LGBTQ audiences through multicultural programs that harness cultural moments and insights.

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  • An Event to Inspire Latino Men Toward Better Mental Health

    Knowledge Partners   July 23, 2024  

    In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.

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  • Unlocking B2B Growth: The U.S. Latino Market Opportunity

    Event Recaps   June 14, 2024  

    Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this session, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.

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  • Unlocking B2B Growth: The U.S. Latino Market Opportunity

    Conference Highlights   June 14, 2024  

    For Owens Corning, using an authentic voice in its B2B marketing has ben instrumental in connecting with Latino contractors.

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  • Unlocking B2B Growth: The U.S. Latino Market Opportunity

    Conference Session Videos   June 14, 2024  

    Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this video, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.

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  • Harnessing the Power of La Cultura for Growth

    Event Recaps   May 29, 2024  

    Although considered a minority segment in the U.S., Hispanics are anything but minor. U.S. brands are harnessing the power of La Cultura — the heart and soul of Hispanic identity — to achieve business growth.

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  • National Beer Day: Showcasing Effective Campaigns

    Pulse   April 3, 2024  

    Given how much satisfaction beer gives us (sometimes too much!), it’s appropriate that we should commemorate the fizzy, malty, hoppy beverage on April 7th, National Beer Day. In honor of the occasion, consider the following innovative marketing efforts undertaken to promote this fine elixir.

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  • How Brands Can Authentically Engage Hispanic Creators

    Knowledge Partners   January 29, 2024  

    This report from BODEN combines the perspectives of various Hispanic influencers, getting their point of view on what successful and effective influencer marketing partnerships look like.

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  • Understanding the Hispanic, Latin, Latinx People, History, and Culture

    AIMM   December 19, 2023  

    The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the Latinx community's people, history, and culture.

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  • Brands and Media Falling out of Step with U.S. Hispanics

    Money Slides   November 21, 2023  

    Nielsen charts the recent decline in Hispanics’ belief that TV, brands, and politicians share their values.

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  • U.S. Streaming Viewing by Race and Ethnicity

    Money Slides   November 21, 2023  

    Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.

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  • Hispanic Streaming Preferences, by the Numbers

    Money Slides   November 21, 2023  

    Nielsen breaks down U.S. Hispanics’ preferences when it comes to streaming platforms and content-discovery methods and also shares how diverse representation influences this demographic’s purchase intent and viewing attention.

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  • Expedia Connected with the Latino Community through Storytelling

    Multicultural Excellence Awards   November 13, 2023  

    Expedia’s primary goals for this campaign were to grow brand love and increase Latino site visits and booking.

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  • General Mills Appealed to Hispanic Consumers with “La Jugada Mundial”

    Multicultural Excellence Awards   November 13, 2023  

    General Mills launched its campaign, Enjoy “La Jugada Mundial (World-Class Play)” to appeal to Hispanic families getting ready for the World Cup through the connection and enjoyment of food.

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