Hispanic Market
Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On
Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.
Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On
Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.
MillerCoors: A Commercial Mindset
Alpesh Patel, vice president, multicultural marketing, MillerCoors LLC, discussed how MillerCoors has grown Hispanic and African-American sales and volume share more than two times as fast as overall growth through a commercially minded and insights-driven approach.
P&G: Getting Multicultural Right—From Strategy to Execution
Ida Liz Chacón, senior marketing manager, ethnic center of expertise, The Procter & Gamble Company, and Graciela Eleta, senior vice president, brand solutions, Univision Communications, Inc., presented best practices and case study examples from their six-step roadmap for brand activation in the multicultural space.
P&G: Getting Multicultural Right—From Strategy to Execution
Ida Liz Chacón, senior marketing manager, ethnic center of expertise, The Procter & Gamble Company, and Graciela Eleta, senior vice president, brand solutions, Univision Communications, Inc., presented best practices and case study examples from their six-step roadmap for brand activation in the multicultural space.
Post Honey Bunches of Oats Cereal Leverages Hispanic Marketing to Break Through the Cereal Ceiling
Mike Foley, brand manager, U.S. Hispanics and export, Post Foods, LLC and Steven Wolfe Pereira, executive vice president and managing director, MV42°, discussed the three “pillars of success” that helped Honey Bunches of Oats become the number one ready-to-eat cereal with Hispanic consumers.
Time Warner: Leveraging Diversity as a Key to Business Growth
Lisa Garcia Quiroz, senior vice president, corporate responsibility and chief diversity officer, Time Warner Inc., discussed the company's plans to make diversity a strategic business imperative and capture growth in multicultural markets.
Yahoo!: Ethnicity in the Digital Age
Edwin Wong, director, B-to-B strategic research and insights Yahoo! Inc., presented essential statistics for understanding the changing face of America and establishing best practices in multicultural marketing.
Yahoo!: Ethnicity in the Digital Age
Edwin Wong, director, B-to-B strategic research and insights Yahoo! Inc., presented essential statistics for understanding the changing face of America and establishing best practices in multicultural marketing.
Bob Liodice's Opening Remarks
ANA's Bob Liodice makes his opening remarks at the 2011 Multicultural Marketing & Diversity Conference.
Google: How to Connect with the Digital Latino at the ZMOT
Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.
Google: How to Connect with the Digital Latino at the ZMOT
Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.
Google: How to Connect with the Digital Latino at the ZMOT
Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.
Home Depot’s Multicultural Marketing Success Story
Suzy Deering, vice president, integrated media, The Home Depot, discussed the company's plan to continue evolving its longstanding relationship with its Hispanic consumer.
Onsite Insight: American Airlines
Michael Juarez, Diversity Specialist, American Airlines, Inc. at the 2011 Multicultural Marketing & Diversity Conference
Onsite Insight: Edward J. Olmos
Edward J. Olmos at the 2011 Multicultural Marketing & Diversity Conference
Onsite Insight: Farmer's Insurance
Luisa Acosta-Franco, Vice President, Multicultural Marketing, Farmers Insurance Group, Inc. at the 2011 Multicultural Marketing & Diversity Conference
PepsiCo: Marketing to the New Mainstream
Simon Lowden, chief marketing officer, Pepsi Bottling Company, PepsiCo, Inc., and Javier Farfan, senior director, cultural branding, PepsiCo, Inc., discussed how Pepsi is moving from multicultural marketing to cultural branding to target the new mainstream consumer.
The Sound of Success: A Session with Emilio Estefan Presented by AHAA (Association of Hispanic Advertising Agencies)
The AHAA (Association of Hispanic Advertising Agencies) interviewed Emilio Estefan about his experiences as a successful music producer and songwriter.
Five Secrets to More Effective Multicultural Marketing
In the years to come, building a deeper relationship with multicultural segments is the key to growing brands and increasing revenue. Taken together, the buying power of the Hispanic, African American, Asian, and Native American communities now exceeds $1.5 trillion a year.
