Internet Advertising

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Key Findings: 2014 Social Media Engagement Survey

This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Research Report: 2014 Social Media Engagement Survey

The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

PowerPresentation: 2014 Social Media Engagement Survey

This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.

Chango: Debunking Five Myths About Display Advertising

Many direct response today marketers steer clear of display advertising after having had poor experiences in the past. However, Chango argues that the new world of display advertising represents many opportunities for marketers.

Chango: Five Marketing Misconceptions About Programmatic Video

With online video usage skyrocketing, there's an opportunity for marketers to also incorporate programmatic video into their campaigns.

The Billion Dollar Question: What's the Real Return in Investment from Online Advertising Expenditure?

With more people watching and buying online than ever before, advertisers are diving head first into digital to reach their audiences. But are these investments worth their price?

Demystifying Programmatic Buying

Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.

Demystifying Programmatic Buying

In this presentation, Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

In this webinar video, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

In this webinar presentation, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.

B-to-B Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

This year’s B-to-B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective.

Benjamin Moore Uses Content to Connect with Audience Segments

David Melancon, executive vice president and chief marketing officer at Benjamin Moore & Company, and Matt Williams, chief executive officer of the Martin Agency, shared key learnings from two campaigns which leveraged video content and social media.

Benjamin Moore Uses Content to Connect with Audience Segments

In this presentation, David Melancon, executive vice president and chief marketing officer at Benjamin Moore & Company, and Matt Williams, chief executive officer of the Martin Agency, shared key learnings from two campaigns which leveraged video content and social media.

Brand as Publisher

Helen Loh, vice president of content and digital strategy at Charles Schwab, and Tami Dorsey, editorial director of Charles Schwab, shared key learnings on building brand affinity through a content marketing program built across owned, paid, and social channels.

Brand as Publisher

In this presentation, Helen Loh, vice president of content and digital strategy at Charles Schwab, and Tami Dorsey, editorial director of Charles Schwab, shared key learnings on building brand affinity through a content marketing program built across owned, paid, and social channels.

PowerPresentation: 2013 ANA/ Real-Time Marketing Survey

This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Key Findings Report: 2013 ANA Real-Time Marketing Survey

This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Research Report: 2013 ANA Real-Time Marketing Survey

This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

The Definition of an Ad Impression

The most common unit of measurement in digital advertising is the impression, and it’s the most common way that digital advertising is bought and sold today. It’s so commonplace that most people take for granted that they know what it means.

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