Internet Advertising
First << 45678910 >> Last (12)
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
MillerCoors Case Study
Brittany Tall, digital media manager, MillerCoors, LLC, described the how their new spokesman, Keith Stone, and the “Always Smooth” campaign successfully engaged fans and created an affinity for the Keystone Light brand.
The Internet of Tomorrow…Today
Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.
The Internet of Tomorrow…Today
Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.
The Internet of Tomorrow…Today
Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.
What’s on the Cutting Edge in Washington, D.C.?
Dan Jaffe, group executive vice president, government relations, ANA, discussed legal issues currently impacting the advertising industry.
What’s on the Cutting Edge in Washington, D.C.?
Dan Jaffe, group executive vice president, government relations, ANA, discussed legal issues currently impacting the advertising industry.
Eight Trends Shaping the Creative Team of the Future
This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.
50 Quick Wins for Optimal Website Performance
This guide from Mediative discusses how to maximize your website’s ROI by improving usability, enhancing landing pages, and focusing on SEO.
A Website Usability Checklist
Mediative’s website usability checklist consists of 30 questions to help marketers assess whether or not their brand’s site is providing a positive user experience.
A Glimpse into the Online Behaviors of Women
This report from Mediative explores three distinct groups of female Internet users: young women, professionals, and digital moms.
Digital Marketing Success Kit
This guidebook from Mediative provides marketers with tips for succeeding in up and coming digital spaces, such as Facebook advertising, Google Places, location-based services, and group-buying sites.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Digital Beer Advertising in Canada
According to Kantar Media, during the first three quarters of 2011, $54.4 million was spent on CPG Internet display advertising in Canada. Beer dominated the CPG beverage category in Canada, accounting for 52% of the digital beverage ad spend.
Paid Search Advertising Insights: Online Stock Brokerages
Kantar Media recently examined the paid search tactics of three online stock brokerage companies — E-Trade, TD Ameritrade, and Scottrade.
Google: Five Truths of the African-American Consumer
This 2011 research report from Google and GlobalHue outlines five digital truths about African-American consumers in the U.S.
Yahoo!: The Impact of Social Features
Yahoo! offers findings from their measurement of the brand impact of a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars.
Yahoo! The Long and Winding Road: Gamesmanship of Shopping
Yahoo! and Universal McCann partnered on this research study to gain insights helpful to marketers in understanding the new dynamics of the path to purchase resulting from emerging digital tools.
