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Search returned: 432 document(s).

  • Salary Benchmarks & Hiring Trends

    ASK Answers   February 23, 2024  

    What are current marketing salary benchmarks and hiring trends?

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  • A Diversity Report for the Advertising/Marketing Industry (2023)

    Research Reports   February 15, 2024  

    This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

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  • ANA Diversity Report: Compendium of Historical Member Case Studies

    Research Reports   February 6, 2024  

    Throughout the years, ANA’s Diversity Report for the Advertising/Marketing Industry has included compelling case studies from ANA Members’ DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority and putting actions behind their words.

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  • Three Tips for Embedding Purpose into Organizational Culture

    POVs   January 30, 2024  

    Beyond Profit host Ken Beaulieu shares three ways you can ensure everyone gets behind your brand’s purpose and makes it the crucial component of business culture that it needs to be.

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  • Leading By Example

    Social Impact   January 22, 2024  

    ANA Nonprofit Federation award winners Amy Bobrick of ABD Direct and Tracey Burgoon of DAV took different paths to success but they are equally committed to seeing the sector grow.

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  • Sales Playbook Template

    Tools   January 21, 2024  

    An all-in-one playbook of information to help your sales reps sell your product/service in the most effective way.

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  • Social Media Manager Job Description

    Tools   January 21, 2024  

    A template to quickly document the role and responsibilities for this position.

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  • Demand Generation Roles Matrix

    Tools   January 21, 2024  

    A roles matrix to help you organize your Demand Generation efforts.

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  • Marketing Technologist Skills Assessment

    Tools   January 21, 2024  

    This self-assessment tool will help you understand your employees' marketing technology skill set.

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  • Product Management Skills Assessment

    Tools   January 21, 2024  

    This self-assessment tool will help you understand your employees product management skill set.

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  • Lead Generation Framework

    Tools   January 21, 2024  

    Use this lead generation framework to define the activities required to successfully create, plan, and execute a lead generation plan.

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  • Lead Generation Training Course

    Tools   January 21, 2024  

    This course has 6 video modules that will help you develop a comprehensive lead generation plan.

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  • Market Research Framework

    Tools   January 21, 2024  

    Use this market research framework to define the activities required to successfully create, plan, and execute a market research plan.

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  • Sales Training Framework

    Tools   January 21, 2024  

    Use this sales training framework to define the activities required to successfully create, plan, and execute a sales training plan.

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  • Sales Compensation Solution Acquisition Best Practices Guide

    Tools   January 21, 2024  

    This guide suggests a better process for acquiring an ICM solution. For many companies, sales compensation is the largest component of Sales, General, and Administrative (SG&A) costs. The monthly calculation and payment of variable sales compensation is often an arduous, manual process that must accommodate a number of exceptions and changes: rarely does a sales compensation plan start and end a fiscal year intact.

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  • Sales Enablement Plan Framework

    Tools   January 21, 2024  

    Use this sales enablement framework to define the activities required to successfully create, plan, and execute a sales enablement program.

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  • Video Marketing Plan Framework

    Tools   January 21, 2024  

    Use this video marketing framework to define the activities required to successfully create, plan, and execute a video marketing program.

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  • Product Gap Analysis Tool

    Tools   January 21, 2024  

    Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

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  • Sales Support Checklist

    Tools   January 21, 2024  

    A checklist to ensure you have provided all the tools your sales team will need.

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  • Guide: Developing Stronger Leaders

    Tools   January 21, 2024  

    A guide that provides practical advice for both aspiring and accomplished leaders.

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