Media Buying & Planning
Research Report: 2013 ANA Q1 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
PowerPresentation: 2013 ANA Q1 Member Benchmarking Survey
This collection of data charts represents findings from the 2013 ANA Q1 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing financial management and procurement, agency relations (governance), and media (in-house media buying and planning and radio).
How Allstate Leverages Big Data
Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.
Chango: The Facebook Exchange Handbook
In this white paper Chango examines the Facebook Exchange (FBX) as a new display advertising opportunity for marketers.
An Insider’s View of Media Measurement
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GRPs.
An Insider’s View of Media Measurement
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GFPs.
An Insider’s View of Media Measurement
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GRPs.
Hot Media Issues
Bill Duggan, group executive vice president at ANA, moderated a discussion between Mark Kaline, global director of media, licensing, and consumer services at Kimberly-Clark Corporation and Colleen Milway, co-chair of ANA’s Media Leadership Committee.
International Media Management
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
International Media Management
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
International Media Management
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
Kellogg: The Future of Media Is Here
Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age.
Kellogg: The Future of Media Is Here
Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age.
Networked Insights: CMO Guide to Super Bowl Marketing
In this report Networked Insights examines real-time Super Bowl social data and discusses how marketers can utilize similar data to gain a competitive advantage with strategic planning for special events and ongoing marketing efforts.
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Madison & Wall: Assessing TV Networks
While ratings remain an important metric for media industry observers to monitor, they are only one variable involved in determining how valuable a TV network is to advertisers.
GLUE2020: Busting the Myth of Media Rebates
Morten Pedersen, chairman, GLUE2020, offered industry advice to marketers on media rebates and incentives as they are becoming an increasingly hot topic in the U.S.
Marketers Panel: Media Strategy Issues
In this session the ANA led a panel discussion with client-side marketers on their views and best practices for a variety of top media strategy issues.
