Media buying and planning
TV Dollars and Sense: Behind The Curtain
The author examines strategic media auditing as a way of measuring the value of television advertising.
Simultaneous Media Usage
This presentation explores the challenges brought on by the new world of simultaneous media usage and increased consumer control. New media planning concepts are illustrated through a case study to show marketing leaders how to exploit this new opportunity.
Inside Information: TV Upfront: Heading for Change?
Results from ANA's recent Upfront survey.
ANA's Trends in Agency Compensation Survey
This presentation reviews the key findings of ANA's triennial survey: Trends in Agency Compensation. The entire 13th edition of the survey can be purchased from the ANA bookstore.
Trends in Agency Compensation
This survey reviews the results of a triennial survey of ANA members on agency compensation.
Breaking Through The Noise With Sound
Describes a test showing that adding sound to on-line advertising increases its effectiveness, provided the audio is relevant to the ad and the target. Guidelines for its use are given.
Media Outlook 2004: B-to-B
Godfrey Phillips, VP, Marketing, City Business Journals, talks about some of the likely concerns of small businesses concerned about branding.
Media Outlook 2004: Cable TV
Evan Shapiro, SVP Marketing, Independent Film Channel, talks about the threat that new technologies (DVR, TiVo) pose to Cable TV.
Media Outlook 2004: Internet
In this article, the CEO & Publisher Washingtonpost.Newsweek Interactive, Caroline Little, talks about the use of the Internet for the purpose of marketing.
Media Outlook 2004: Magazines
Oliver Comyn, Publisher, The Economist, discusses the outlook for magazines in the US, 2004.
Media Outlook 2004: Network TV
Alex Wallau, President, ABC Television Network. describes what is happening to Network TV in the US, 2004.
Media Outlook 2004: Newspapers
Scott Smith, President & Publisher, Chicago Tribune, talks about the importance of newspapers and the work being done to meet the growing Hispanic population.
Media Outlook 2004: Outdoor
Media Outlook 2004: Radio
In this article, Roby Wiener, Premiere Radio Networks, discusses research that shows that radio is more valued by consumers than by advertisers.
Media Outlook 2004: Spot TV
Patrick Mullen, Tribune Broadcasting, discusses broadcast, makes predictions on the demand for spot TV and mentions some of the advantages of spot TV.
Media Outlook 2004: Syndication
Media Outlook 2004: Syndication
Kager discusses TV network syndication in the changing and fragmenting TV world.
TV's Issues and Challenges
This ANA survey reviews television budgets, ratings measurements and personal video recorder (PVR) use.
Internet Research: The "New" (not that new) Frontier
This presentation explores the benefits and draw-backs of internet research relative to traditional phone research.
Using Barter to Fund Sponsorship and Events
This presentation reviews Icon's Sponsorship Funding Program, through it clients have Icon pay for sponsorship commitments in return for a future commitment from the client to purchase a predetermined amount of goods and services from Icon. As a result, clients can enjoy the benefits of the sponsorship as if they had paid for the sponsorship themselves.
Procurement Involvement
ANA members give examples of procurement impact and metrics / processes to monitor agency performance.
