Lead Management & Demand Generation
Grow Revenue With Big Data: Unite Sales and Marketing With Big Data to Fuel Revenue Growth
This piece from Lattice discusses how organizations are using big data to grow their revenue and increase their sales effectiveness.
Predictions 2013: What’s In Store for Sales, Marketing and Data in the New Year?
In this piece Lattice outlines top predictions for B-to-B sales and marketing teams in 2013 – with big data at center stage.
Big Data For Sales: An Introduction to Achieving Sales Growth
This piece from Lattice outlines the importance and potential of big data, as well as how it can help to solve challenges for organizations and improve sales.
HP Leverages Social Media to Reach Business-to-Business Customers
Alex Flagg, director, customer market and intelligence at HP, and Rebecca Hill, director, social media at Doremus, discussed the importance of developing a social media influencer strategy as a business-to-business marketing tool.
HP Leverages Social Media to Reach Business-to-Business Customers
Alex Flagg, director, customer market and intelligence at HP, and Rebecca Hill, director, social media at Doremus, discussed the importance of developing a social media influencer strategy as a business-to-business marketing tool.
A Field Guide to the Four Types of Content Marketing Metrics
In this guide the Content Marketing Institute and Convince & Convert examine the four key types of content marketing metrics in an effort to help marketers better achieve their business goals.
Sales and Marketing at Dell: Partnering for Growth
Carla Pineyro, executive director, Latin America marketing, Dell, discussed how marketing and sales aligned to create a proactive demand generation machine.
Sales and Marketing at Dell: Partnering for Growth
Carla Pineyro, executive director, Latin America marketing, Dell, discussed how marketing and sales aligned to create a proactive demand generation machine.
2012 Lead Generation Marketing Effectiveness Study
This survey from the Lenskold Group found that lead generation marketing effectiveness at B-to-B companies increases with the use of marketing automation.
The Impact of Marketing Automation on Marketing Effectiveness
According to a recent study from the Lenskold Group, 68% of B-to-B marketers use some form of marketing automation in their organizations.
Adobe: Demand Creation Generation Strategies for B-to-B
Scott Harris, director, enterprise campaign and demand marketing at Adobe Systems, discussed how Adobe has successfully grown its enterprise business through using its own digital marketing solutions combined with focused strategies for sales and marketing alignment.
Adobe: Demand Creation Generation Strategies for B-to-B
Scott Harris, director, enterprise campaign and demand marketing at Adobe Systems, discussed how Adobe has successfully grown its enterprise business through using its own digital marketing solutions combined with focused strategies for sales and marketing alignment.
Marketo, Inc.: Marketing and Sales in a Brave New World
Phil Fernandez, president and CEO, Marketo, Inc., discussed how buyers are turning to online resources and social networks for information, which has resulted in the death of the “sales cycle” and the birth of the “revenue cycle.”
Marketo, Inc.: Marketing and Sales in a Brave New World
Phil Fernandez, president and CEO, Marketo, Inc., discussed how buyers are turning to online resources and social networks for information, which has resulted in the death of the “sales cycle” and the birth of the “revenue cycle.”
Xerox: Building Brand Awareness in the Healthcare Industry
Laura Ramos, VP, enterprise industry marketing, Xerox Corporation, discussed the launch of Xerox’s “Freedom to Care” campaign, which used several channels to raise awareness and connect with prospects in the healthcare field.
Xerox: Building Brand Awareness in the Healthcare Industry
Laura Ramos, VP, enterprise industry marketing, Xerox Corporation, discussed the launch of Xerox’s “Freedom to Care” campaign, which used several channels to raise awareness and connect with prospects in the healthcare field.
The Five Pillars of B2B Marketing
Scott Harris, senior director of enterprise campaign and demand marketing for Adobe Systems presented how his team created five pillars of B2B marketing success via industry best practices as well as from internal practices.
The Five Pillars of B2B Marketing
Scott Harris, senior director of enterprise campaign and demand marketing for Adobe Systems presented how his team created five pillars of B2B marketing success via industry best practices as well as from internal practices.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Business-to-Business Marketing: Adapting to the New World
This collection of ANA resources on B-to-B marketing includes case studies from Custom House, Sun Microsystems, and Thomson Reuters, as well as data on how marketers can help convert B-to-B prospects into clients via the web.
