Print

123456 >>

LGBT Print Media Spending Rose in 2013

The print editions of mainstream newspapers and magazines might not be faring so well, but LGBT print media are booming, according to the latest Gay Press Report from Rivendell Media.

Print Still Dominates Local Newspaper Reading

Just over half of the U.S. newspaper audience still reads their local newspaper in print only — with no overlapping digital consumption.

A Road Map for Improving Measurement of Online Sales Return

In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.

Tablet Magazine Advertising

This white paper examines what’s happening today in tablet advertising, how advertisers and brands are using more innovative tablet ad technologies, and which tablet magazine advertising trends have emerged.

Siemens Shines Spotlight on Customer Stories

Bill Stabile, senior director of brand and marketing communications at Siemens Corporation, Christina Bauer, senior marketing manager at Siemens Corporation, and Amanda Naiman, marketing communications manager at Siemens Corporation, shared how Siemens has made sharing authentic customer stories a focus of its branding efforts in the U.S.

Happy & Healthy Sweepstakes

Walgreens combined SMS messaging with print and point-of-sale to engage with consumers.

The End of the Silent Magazine Brand: Billboard Magazine

As a result of successfully implementing innovative mobile technologies, Billboard Magazine became the first music magazine to also play the music its buyers were reading about.

Research Report: 2013 ANA Q2 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: marketing accountability (measurement & ROI), sponsorship and event marketing (event marketing), agency relations (agency selection), research (market research), and media (yellow pages and digital place-based media).

PowerPresentation: 2013 ANA Q2 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q2 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing accountability, agency relations, research, and media (print and out of home).

Global Digital Magazine Ad Spend $3.8 Billion by 2017

According to the annual PricewaterhouseCoopers report on digital advertising, advertisers are increasingly spending more money on digital properties, and the shift to digital advertising is almost proportionate to the rate of the decline of the print industry.

Domtar’s PAPERbecause Case Study: Relaunching a Brand, Crushing Convention

Kathy Wholley, director of advertising and communications at Domtar, Matt Ferguson, managing partner at Eric Mower + Associates, and Paige Goff, vice president, sustainability and business communications at Domtar, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation.

Domtar’s PAPERbecause Case Study: Relaunching a Brand, Crushing Convention

Kathy Wholley, director of advertising and communications at Domtar, Matt Ferguson, managing partner at Eric Mower + Associates, and Paige Goff, vice president, sustainability and business communications at Domtar, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation.

Be One with the Wild

The Atlanta Boy Scouts needed to stop a declining trend of poor annual recruitment numbers that has lead to packs shutting down and brought funding to halt. And their only means of recruitment is a poster in elementary school hallways. They would need something that would stop young boys in their tracks and make the Boy Scouts cool and relevant again.

Break Up

Feminine Care category leader P&G saw U by Kotex's (UBK) successful launch as a threat. In response, they unveiled an attack campaign targeting the effectiveness of UBK's products, slowing trial and hurting girls' confidence in UBK. UBK called attention to issues in the category and asked girls to demand better by "breaking up" with their current products and trying something new.

Centennial

By 2017 Chief Marketing Officers will spend more on technology than Chief Information Officers — creating a critical new audience for IBM. With CMOs adapting to data-based approaches, we positioned IBM as their essential partner, defining its differentiated POV on marketing.

Save11

Car crashes are the #1 killer of teens — a fact that Allstate couldn't live with. Rather than advertising to teens, we decided to change the law. We launched "Save 11," a movement designed to get Congress to pass a national teen safe-driving law. Our high impact campaign made the epidemic personal and reminded Congress that every day they didn't pass a law, 11 more teens would die.

Cleveland Clinic: Building a Global Brand

Cynthia Galbincea, executive director, marketing communications at Cleveland Clinic, discussed how the team has successfully utilized a paid, owned, and earned media strategy to increase brand awareness and engagement.

Cleveland Clinic: Building a Global Brand

Cynthia Galbincea, executive director, marketing communications at Cleveland Clinic, discussed how the team has successfully utilized a paid, owned, and earned media strategy to increase brand awareness and engagement.

100 Content Marketing Examples

In this guide the Content Marketing Institute provides 100 useful content marketing examples from companies of various sizes, locations, and industries.

Volkswagen: The Power of Simple, Human Storytelling

Justin Osborne, general manager, advertising and marketing communications, Volkswagen of America, Inc., and Michael Kadin, executive vice president and group creative director, Deutsch LA, discussed how Volkswagen has leveraged simple, human storytelling to reach a broad audience.

123456 >>

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help