Cleveland Clinic: Building a Global Brand
Cynthia Galbincea, executive director, marketing communications at Cleveland Clinic, discussed how the team has successfully utilized a paid, owned, and earned media strategy to increase brand awareness and engagement.
Cleveland Clinic: Building a Global Brand
Cynthia Galbincea, executive director, marketing communications at Cleveland Clinic, discussed how the team has successfully utilized a paid, owned, and earned media strategy to increase brand awareness and engagement.
100 Content Marketing Examples
In this guide the Content Marketing Institute provides 100 useful content marketing examples from companies of various sizes, locations, and industries.
Volkswagen: The Power of Simple, Human Storytelling
Justin Osborne, general manager, advertising and marketing communications, Volkswagen of America, Inc., and Michael Kadin, executive vice president and group creative director, Deutsch LA, discussed how Volkswagen has leveraged simple, human storytelling to reach a broad audience.
Volkswagen: The Power of Simple, Human Storytelling
Justin Osborne, general manager, advertising and marketing communications, Volkswagen of America, Inc., and Michael Kadin, executive vice president and group creative director, Deutsch LA, discussed how Volkswagen has leveraged simple, human storytelling to reach a broad audience.
Tablets: Extending the Print Experience
A panel of industry experts debated the impact of tablets on the publishing and advertising industries.
Tablets: Extending the Print Experience
A panel of industry experts debated the impact of tablets on the publishing and advertising industries.
Domtar Case Study: Relaunching a Brand, Crushing Convention
Kathy Wholley, director of advertising & communications, Domtar Fine Paper, and Matt Ferguson, managing partner, Eric Mower & Associates, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation
Domtar Case Study: Relaunching a Brand, Crushing Convention
Kathy Wholley, director of advertising & communications, Domtar Fine Paper, and Matt Ferguson, managing partner, Eric Mower & Associates, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation
Using Augmented Reality to Boost Customer Engagement and the Bottom Line
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
Using Augmented Reality to Boost Customer Engagement and the Bottom Line
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
Using Augmented Reality to Boost Customer Engagement and the Bottom Line
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
Media: Providing Unlimited Options for Marketers
This ANA Insight Brief provides an overview of the current media landscape and takes a deeper dive into the print, video, and music industries. Case studies from ANA members MillerCoors, Vistaprint, and American Licorice explore how individual companies are redefining media in the digital age.
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
Kantar Media: 2011 Ad Spending Report
Total advertising expenditures increased .8% in 2011 and finished the year at $144 billion, according to data released by Kantar Media.
The Strengths of TV, Print & Online in Promoting Advertising Word-of-Mouth
This presentation from the Keller Fay Group looks at how TV, print, and online compare when it comes to word-of-mouth.
GfK MRI: Ads on Tablets Attract Attention
In this digital update video, GfK MRI provides insights from their recent research about how ads on tablets are attracting consumer attention.
Kodak: Where Is the Money in Newspaper Publishing?
Kodak believes that newspapers can help to make themselves more profitable again by adding gaming components to their pages, as well as increased personalization.
