Procurement
Marketing Procurement: An Evolving Role
Containing case studies from ANA member companies, Kraft, Walmart, and WellPoint, this ANA Insight Brief explores how procurement, marketing, and agencies can all work better together. ANA survey data is also shared in this top-line compilation of resources on the procurement function.
Marketing Financial Management and Procurement: Challenges and Best Practices
This Insight Brief looks at ways to improve the marketing-finance connection and how to achieve advertising excellence through procurement. ANA survey results are shared, as well as a case study from Kraft.
WellPoint: Applying Principles of Social Media to Agency Selection and Enhancing the Marketing/Procurement Process
WellPoint successfully broke down the barrier between procurement and marketing in the company’s search for its first social media agency of record.
WellPoint: Applying Principles of Social Media to Agency Selection and Enhancing the Marketing/Procurement Process
WellPoint successfully broke down the barrier between procurement and marketing in the company’s search for its first social media agency of record.
Love Your Shark: How Client Procurement Can Collaborate with Agencies for Success
Carrie Miller, marketing commodity manager at Intel, and Bill Boris-Schacter, EVP operations and client finance at Jack Morton Worldwide, discuss how procurement can partner with agencies to not only lower costs but strengthen the agency relationship to increase the impact of marketing.
Love Your Shark: How Client Procurement Can Collaborate with Agencies for Success
Carrie Miller, marketing commodity manager at Intel, and Bill Boris-Schacter, EVP operations and client finance at Jack Morton Worldwide, discuss how procurement can partner with agencies to not only lower costs but strengthen the agency relationship to increase the impact of marketing.
Procurement and Production Roundtable
Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), and a group of AICP board members engaged in a lively debate about the relationship between production and procurement.
Understanding Marketing Sourcing Maturity
Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.
Understanding Marketing Sourcing Maturity
Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.
Understanding Marketing Sourcing Maturity
Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.
Agency Perspective Panel
A panel of agency executives provided their perspectives on client-side marketing procurement.
BP: Managing a Global Agency Relationship
Mark Hudson, global advertising procurement manager, BP; Kathy Leech, global director, brand communications, BP; Jessica Davidson, senior partner, managing director, Ogilvy & Mather; Charlie Kingston, finance director, Ogilvy & Mather, discussed the programs and initiatives they have developed to improve relationships between marketing procurement and agency account management and finance.
BP: Managing a Global Agency Relationship
Mark Hudson, global advertising procurement manager, BP; Kathy Leech, global director, brand communications, BP; Jessica Davidson, senior partner, managing director, Ogilvy & Mather; Charlie Kingston, finance director, Ogilvy & Mather, discussed the programs and initiatives they have developed to improve relationships between marketing procurement and agency account management and finance.
Johnson & Johnson: Trickle Down Procurement
Payton Rodgers, category lead, agencies and media, medical device and diagnostic sector, Johnson & Johnson, and Eric Samuelson, VP, strategic sourcing and supplier development, Jack Morton Worldwide, discussed how marketing procurement worked to create an environment of “trickle down procurement” which greatly increased production quality while also organically reducing costs.
Johnson & Johnson: Trickle Down Procurement
Payton Rodgers, category lead, agencies and media, medical device and diagnostic sector, Johnson & Johnson, and Eric Samuelson, VP, strategic sourcing and supplier development, Jack Morton Worldwide, discussed how marketing procurement worked to create an environment of “trickle down procurement” which greatly increased production quality while also organically reducing costs.
Kraft: Optimizing the Procurement/Marketing Relationship
Heidi Pachura, senior director, indirect procurement, Kraft Foods, Inc., and Mitch Arends, director, global marketing and corporate services procurement, Kraft Foods, Inc., discussed how Kraft has worked diligently to solidify the relationship between procurement and marketing.
Kraft: Optimizing the Procurement/Marketing Relationship
Heidi Pachura, senior director, indirect procurement, Kraft Foods, Inc., and Mitch Arends, director, global marketing and corporate services procurement, Kraft Foods, Inc., discussed how Kraft has worked diligently to solidify the relationship between procurement and marketing.
And Now a Word from the Agencies (4A’s Perspective)
Mat Mildenhall, global leader, P&G, BBDO & Proximity, Tisha Kirkpatrick, P&G leader for Integer, and Michael O’Brien, EVP, Ketchum, discussed how to build better agency relationships and how to get the most from your agency partnerships.
And Now a Word from the Agencies (4A’s Perspective)
Mat Mildenhall, global leader, P&G, BBDO & Proximity, Tisha Kirkpatrick, P&G leader for Integer, and Michael O’Brien, EVP, Ketchum, discussed how to build better agency relationships and how to get the most from your agency partnerships.
Sourcing PR
According a 2009 WFA survey, nearly 60% of marketers plan to change how they compensate their PR agency in the near future.
