Procurement/Sourcing

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Ebiquity, on How to Enhance Your Media Value

PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.

Ebiquity, on How to Enhance Your Media Value

In this presentation, PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.

Disrupting the Status Quo: How Decoupling Production from Creative Can Improve the Bottom Line

Gregory North, vice president at Xerox Corporate Lean Six Sigma & Business Transformation, discussed the pros, and cons of production decoupling, and what brands can do to better manage their marketing processes.

How Internal Procurement Can Best Optimize the Agency/Client Relationship

Nick Thakkar, director of strategic sourcing at MDC Partners, shared how agencies, internal procurement, and clients can work together to maximize the marketing investment and foster innovation.

Marketing Procurement: Similar but Different?

This white paper from Decideware examines how procurement executives can help manage marketing spend.

Research Report: Payment Terms — Current Practices for Marketing Services

This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.

How Marketing and Procurement Collaboration Can Unlock Value

BP’s marketing and procurement teams created a strong partnership through integrated demand planning and scoping, which helped not only to lower costs but to enhance agency efficiency, and improved process, communications, and strategy development.

Why Nationwide’s CMO Loves Procurement

In this presentation, Nationwide’s Chuck Arida and Kristy Boer discussed how procurement helped the marketing team to achieve more effective and efficient results.

Why Nationwide’s CMO Loves Procurement

In this presentation, Nationwide’s Chuck Arida and Kristy Boer discussed how procurement helped the marketing team to achieve more effective and efficient results.

With Over 400 Million Deals, A Great Price Is Only Half the Battle

Groupon’s new chief procurement officer Chuck Hatsis discussed his first 100 days in office and the challenges he faced within a dynamic business model.

Searching for the Right Digital Agency: A Procurement and Marketing Partnership Initiative

Lisa Spector, senior vice president, head of business delivery at RBS Citizens Bank, discussed how procurement led a recent review for an interactive marketing agency.

Procurement Management Plan Template

A template to define the procurement requirements framework for a project.

Taming the Wild West: An Approach to Managing Below-the-Line Agencies

Erin Christopher, partner, consumer and retail industries at A.T. Kearney, discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.

Taming the Wild West: An Approach to Managing Below-the-Line Agencies

In this presentation, Erin Christopher, partner, consumer and retail industries at A.T. Kearney, discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.

Wellpoint Case Study: Agency Compensation and Service Levels

Steve Schwartzman, strategic sourcing manager at WellPoint, Inc., discussed how procurement is involved in the agency evaluation and selection process at WellPoint.

Wellpoint Case Study: Agency Compensation and Service Levels

In this presentation, Steve Schwartzman, strategic sourcing manager at WellPoint, Inc., discussed how procurement is involved in the agency evaluation and selection process at WellPoint.

Elevating the Role of Marketing Procurement

ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/contribution of the marketing procurement organization.

Panel Discussion on Media Procurement

Bill Duggan, group executive vice president at ANA, moderated a panel discussion with participants Eric Fischer, director of media services at LifeLock, George Giassopoulos, procurement director of global marketing and media agencies at Pfizer, and Steve Lightfoot, senior manager of global marketing procurement at the World Federation of Advertisers, on topics related to media procurement.

Panel Discussion on Media Procurement

Bill Duggan, group executive vice president at ANA, moderated a panel discussion with participants Eric Fischer, director of media services at LifeLock, George Giassopoulos, procurement director of global marketing and media agencies at Pfizer, and Steve Lightfoot, senior manager of global marketing procurement at the World Federation of Advertisers, on topics related to media procurement.

Elevating the Role of Marketing Procurement

Terri Burns, strategic sourcing consultant at AFLAC, Inc., Bill Duggan, group executive vice president at ANA, and Meghan Medlock, director, committees and conferences at ANA, shared results from the Procurement Value Metrics Survey fielded by the ANA Procurement Task Force.

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