Procurement

Open Discussion: National Television Equalization

In this discussion, ANA members discuss the practice of applying equalization to the CPM (Cost per Mille) for their national television buys. Rick Gonzalez (Ernst & Young) provides an outside perspective on the issue.

Amgen Corporate and Strategic Sourcing Overview

This presentation provides an overview of Amgen and their strategic sourcing and procurement.

What Keeps You Awake at Night?

This snapshot presents a round table member discussion on key challenges impacting marketing financial management and procurement professionals.

Procurement Savings

ANA members share their knowledge on how to achieve savings specific to marketing procurement and marketing services, and weigh in on how much procurement can save marketing departments, to benchmark against a commonly held supposition that procurement typically saves 3%-5%.

Ask the ANA: What You Should Know About Copy Testing

This article provides answers to member questions copy testing and best practices in marketing communications procurement.

A "Man Bites Dog" Story: Procurement and Marketing

This presentation explores how the marketing and procurement departments at Nationwide Insurance have teamed to drive economic efficiencies, better supplier relationships, and a strategic, collaborative partnership.

Procurement Best Practices: The Evolution Continues

This panel session offers a set of best practices to aid in procurement/agency relations, while setting a framework for an ongoing and enhanced collaboration.

Embracing the Procurement Process

This article provides insights on how to effectively manage the procurement process.

Dispelling the Rumors and Myths About Procurement in Marketing

In this presentation Kim Kraus of Procter and Gamble discusses some of the myths about procurement and ends by presenting some tips for marketers and agencies on successful integration of procurement.

Marketing/Procurement Disconnect

ANA members share their insights on understanding the disconnect between marketing and procurement.

Procurement and Payment of Marketing Services

ANA members share their insights on best practices in transactional pricing of marketing related buys--the invoicing processes behind the procurement of services to the payment of services.

Procurement - Blessing or Curse?

Written by Bacci Mirque, EVP, ANA, this article discusses the role of advertisers' procurement and strategic sourcing departments in producing advertising and reports a survey by the ANA of marketers and their procurement counterparts.

Procurement Best Practices

On-going member discussion and related materials regarding the Procurement Best Practice Task Force of the Advertising Financial Management Committee.

Procurement: Blessing or Curse?

This white paper examines the results of the 2005 ANA Marketing and Procurement Survey. The survey, designed by the Procurement Best Practice Task Force of the Advertising Financial Management Committee, gauges the relationship between marketing and procurement, compares and contrasts how marketing and procurement each respond, identifies where they are best working together, notes where improvements can be made, and highlights best practices.

Certified Diverse Suppliers

ANA members share insights on certified diverse suppliers and certified diverse spending goals.

Sarbanes-Oxley and its impact on Marketing/Advertising

The author draws links between good corporate governance and good marketing.

The Marketing Supply Chain

In this presentation, Bob Liodice identifies the current weaknesses in the marketing supply chain and the many changes that will effect the advertiser, the agency and the media. He outlines the importance of a universal coding standard and outlines steps to make your organization more accountable and profitable.