Radio
Research Report: 2013 ANA Q1 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
PowerPresentation: 2013 ANA Q1 Member Benchmarking Survey
This collection of data charts represents findings from the 2013 ANA Q1 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing financial management and procurement, agency relations (governance), and media (in-house media buying and planning and radio).
Arbitron: Radio’s ROI in Marketing Mix Models
In this white paper Arbitron shares results of a two year study done in collaboration with radio industry leaders to determine best practices for improving radio data for marketing mix models.
A 360-degree Approach to Digital Music
Research shows that radio listenership is higher now than it was in 1970. Digital enables radio to seamlessly extend its reach by delivering the content listeners want to whatever device they’re using.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Davis & Gilbert LLP: Local Radio Contest With “Misleading” Terms Ends in FCC Fine
This Advertising Alert from Davis & Gilbert LLP discusses a recent Federal Communications Commission (FCC) ruling that underscores the importance of conducting sweepstakes and contests in accordance with the rules as announced and advertised.
Digital Video to Impact 2013 Spend by CMOs
In this white paper the CMO Club summarizes results from their survey of 170 chief marketing officers (CMOs) on their digital video plans and the impact on the 2013 TV Upfronts and broadcast media investments.
Ortho Home Defense: Marketing to Hispanics
Caro D'Antuono, Account Director, Grupo Gallegos, and Clary Leffel, Marketing Director, Ortho — The Scotts Company, discussed Ortho’s award-winning campaign for for the Ortho Home Defense Max brand.
Ortho Home Defense: Marketing to Hispanics
Caro D'Antuono, Account Director, Grupo Gallegos, and Clary Leffel, Marketing Director, Ortho — The Scotts Company, discussed Ortho’s award-winning campaign for for the Ortho Home Defense Max brand.
Old Navy & Shazam
Michele Shuh, director, media, Old Navy Marketing, Old Navy, discussed the unique and successful Old Navy Records campaign which the brand launched in partnership with Shazam in 2011.
Kantar Media: 2011 Ad Spending Report
Total advertising expenditures increased .8% in 2011 and finished the year at $144 billion, according to data released by Kantar Media.
Radio: Don’t You Forget About Me
This ANA Insight Brief contains case studies from ANA members, Walgreens and Toyota, as well as information on integrating radio with direct mail and the growth of online radio.
Starcom Norway: Kaizers Orchestra Case Study
In this video Starcom Norway highlights a successful case study on their creative approach to distributing digital content for the Norwegian band Kaizers Orchestra.
Walgreens: Best Practices in Network Radio
Christine Kubisztal, manager, media strategy and services, The Walgreen Company, shared their best practices in network radio and how they integrate within their overall media mix. She also discussed their use of branded entertainment and how they measured the effectiveness of their product integrations.
Walgreens: Best Practices in Network Radio
Christine Kubisztal, manager, media strategy and services, The Walgreen Company, shared their best practices in network radio and how they integrate within their overall media mix. She also discussed their use of branded entertainment and how they measured the effectiveness of their product integrations.
Winning Combinations
This multi-channel integration guide, created by USPS, helps marketers understand how they can combine direct mail with radio, social media, TV, and digital.
Walgreens: Best Practices in Network Radio
Christine Kubisztal, manager, media strategy and services, The Walgreen Company, shared their best practices in network radio and how they integrate within their overall media mix. She also discussed their use of branded entertainment and how they measured the effectiveness of their product integrations.
Q&A with the CEO of Pandora
Greg Stuart, CEO, Mobile Marketing Association (MMA), interviewed Joe Kennedy, CEO and president, Pandora, during this session at the 2011 MMA CEO & CMO Summit.
